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- 01 Dec 2011
- News
Ticktock
planned to publicize Clocky beyond some photos on the course website, but a few gadget aficionado blogs linked to the images, and the buzz went viral. Around the same time, HBS professor Elie Ofek was seeking case studies for his... View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
and so forth. The ever-intensifying social media buzz around the Cup can heighten interest and exposure, but it also can create a lot of distracting "noise" that marketers can't control. What's in it for... View Details
Keywords: Garry Emmons
- 01 Feb 1998
- News
Not Your Typical Business Conference
Farrell (MBA '80), Yvonne V. Cliff (MBA '85), Rysia de Ravel (MBA '83), Kathy M. Reilly (MBA '91), and Lan Lan Wang (MBA '78) shared stories and lessons from the trenches about how to launch and sustain an entrepreneurial venture. Karen Page, a one-woman powerhouse who... View Details
- 01 Jun 2005
- News
New Magazine Makes Its Mark
Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still refining their View Details
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
portable digital media device, designed to challenge Apple’s wildly successful iPod, to market too late? Without hesitation, Ballmer candidly replied, “Sure, it’s too late” — an admission greeted with approving applause. But that turned... View Details
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
Internet. And yes, Carraway said her team had its share of failure in the process. "After we conducted our market interviews, we realized that some of our questions were leading and that we hadn't thought to talk to people while they were... View Details
Keywords: Margie Kelley
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- 19 Apr 2018
- News
One Last Pitch
stores, or for cash withdrawals. Others finalists included George Hessler (MBA 1985), who pitched Magma Trading, a new kind of stock market for large block trades that he’s dubbed “the Costco of trading.” Aiden Feng (MBA 2016) introduced... View Details
Keywords: Jennifer Myers
- 01 Jun 2011
- News
The Best-Laid Plans
chain. We ran into the buzz saw of the recession just as we opened a fourth restaurant in a high-end mall. That’s now a couple of years in the rearview mirror, but you can’t deny that the recession had an impact on our trajectory.” Last... View Details
- 12 Jan 2017
- News
Personalizing Women’s Path to Success
It’s a market failure.” Upon completing her fellowship, Skeete Tatum had the framework for Landit. The company and website officially launched in March 2016, generating buzz in the Wall Street Journal,... View Details
Keywords: Jill Radsken
- 01 Sep 2020
- News
Turning Point: Change, Stat
this scene that has stayed with me, where we had 30 ventilators in a room going at once, all buzzing and beeping a different tune and tempo. It was such a crushing, insane experience that I don’t think I’ll ever feel overwhelmed again for... View Details
- 01 Dec 2006
- News
The Hard Way
market the grapes, Russo negotiated the transactions. At age 17, she left high school after failing to pass a requisite Grade 10 English exam and quickly parlayed her one marketable skill — typing sixty... View Details
- 01 Jun 2014
- News
Ready for Takeoff
financial district of Brooklin to the favelas of Real Parque. Cars buzz by. "See here?" she says, pointing to the bridge. At 6:30 p.m. on most days, it is a sea of snarled traffic, a city hallmark. But when Brazil's national team kicks... View Details
- 16 Sep 2015
- News
Built for Speed
Arizona, give their CEO updates on their respective projects via video chat. There are more than a dozen reports, covering everything from marketing to engineering to HR. Some are brief, some—a disagreement over a potential... View Details
- 01 Mar 2013
- News
Making Change
that the affordable housing buzz started in India, along with the Indian president's call for a "slum-free India." Apprehensive about both government and real-estate developers, my husband, an architect from Italy, and I moved to Delhi... View Details
- 26 Feb 2020
- News
Phoenix Rising
eight floors up, both for the Acropolis views and for a less buttoned-up vibe. As the November afternoon wears on and daylight fades, the buzz in the lounge heats up. Tea service yields to bar service, and patrons jockey to be heard above... View Details
Keywords: Jen McFarland Flint
- 06 Dec 2021
- News
What's the Word?
She·sesh·un (noun) Ly·ing flat (verb) Post·cook·ie (adj.) Bi·o·rev·o·loo·shun (noun) Dig·i·tul no·mad (noun) Di·ver·si·ty wa·shing (verb) Meem Stock (noun) When the price of supposedly “dull” stocks like BlackBerry and GameStop hit the roof earlier this year, driven by... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
Non-fiction The Most Important Things I Know: 55 Handwritten Ideas from People Who Changed the World by Lorne Adrain (MBA 1983) Lorne Adrain A best-of collection drawn from Adrain’s previous books, this edition contains notes from Buzz... View Details