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- All HBS Web
(18,343)
- People (66)
- News (4,183)
- Research (11,229)
- Events (40)
- Multimedia (166)
- Faculty Publications (8,905)
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- September 1996 (Revised May 1997)
- Case
Mobil USM&R (C): Lubricants Business Unit
By: Robert S. Kaplan
The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an... View Details
Keywords: Balanced Scorecard; Employees; Customization and Personalization; Performance Evaluation; Measurement and Metrics; Management Teams; Projects; Energy Industry; Mining Industry; United States
Kaplan, Robert S. "Mobil USM&R (C): Lubricants Business Unit." Harvard Business School Case 197-027, September 1996. (Revised May 1997.)
- January 2001 (Revised May 2003)
- Case
Novartis Pharma: The Business Unit Model
By: Srikant M. Datar, Carin-Isabel Knoop and Cate Reavis
In June 2000, Novartis reorganized its pharmaceutical business to form global business units in oncology, transplantation, ophthalmology, and mature products. The remaining primary care products continued to be managed within global functions (e.g., R&D and marketing).... View Details
Keywords: Restructuring; Recruitment; Product Marketing; Organizational Structure; Problems and Challenges; Health Industry; Pharmaceutical Industry
Datar, Srikant M., Carin-Isabel Knoop, and Cate Reavis. "Novartis Pharma: The Business Unit Model." Harvard Business School Case 101-030, January 2001. (Revised May 2003.)
- June 2004
- Case
AT&T's Transmission Systems Business Unit (A)
By: Rogelio Oliva, Elizabeth Keating and James Quinn
The newly appointed director of the project dedicated to reducing product development time for AT&T's Transmission Systems Business Unit (TSBU) is trying to decide how best to sustain the momentum of its Achieving Process Excellence (APEX) teams. During the past three... View Details
Keywords: Quality; Groups and Teams; Performance Improvement; Business Processes; Product Development; Telecommunications Industry
Oliva, Rogelio, Elizabeth Keating, and James Quinn. "AT&T's Transmission Systems Business Unit (A)." Harvard Business School Case 604-098, June 2004.
- Teaching Interest
Harvard Business Online: Business Strategy
Business Strategy equips current and aspiring managers and consultants with a simplified framework they can immediately apply to create value for customers, employees, and suppliers while maximizing returns and an organization’s competitive edge. The course features... View Details
- 2011
- Casebook
Cases about Redefining Global Strategy
By: Pankaj Ghemawat and Jordan I. Siegel
In "Cases about Redefining Global Strategy," Pankaj Ghemawat and Jordan Siegel have assembled 26 full-length case studies as a resource for active learning about the nature of cross-border differences and strategies. As technology innovation globalizes markets and... View Details
Ghemawat, Pankaj, and Jordan I. Siegel. Cases about Redefining Global Strategy. Boston: Harvard Business Publishing, 2011.
- September 2022
- Background Note
On CUE: The Quest for Optimal Customer Unit Economics
By: Elie Ofek, Barak Libai and Eitan Muller
Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there... View Details
Keywords: Unit Economics; Business Startups; Performance Evaluation; Customer Value and Value Chain; Customer Relationship Management; Analysis
Ofek, Elie, Barak Libai, and Eitan Muller. "On CUE: The Quest for Optimal Customer Unit Economics." Harvard Business School Background Note 523-050, September 2022.
- August 2016 (Revised December 2016)
- Module Note
Strategy Execution Module 2: Building a Successful Strategy
By: Robert Simons
This module reading describes the basics of building a successful strategy. Topics in this module include a discussion of the distinction between corporate and business strategy; how to conduct a SWOT analysis of market dynamics and internal capabilities; the use of... View Details
Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Business Strategy; Five Forces; Distinctive Capabilities; Emergent Strategy; Mission Statements; Strategy; SWOT Analysis; Competitive Advantage
Simons, Robert. "Strategy Execution Module 2: Building a Successful Strategy." Harvard Business School Module Note 117-102, August 2016. (Revised December 2016.)
- September 2007
- Article
Assessing the Performance of Business Unit Managers
By: J. Bouwens and Laurence van Lent
Using a sample of 140 managers, we investigate the use of various performance metrics in determining the periodic assessment, bonus decisions, and career paths of business unit managers. We show that the weight on accounting return measures is associated with the... View Details
Bouwens, J., and Laurence van Lent. "Assessing the Performance of Business Unit Managers." Journal of Accounting Research 45, no. 4 (September 2007): 667–697.
- Research Summary
FOUNDATIONS OF BUSINESS STRATEGY
Pankaj Ghemawat is involved in an ongoing stream of research and course development on the foundations of business strategy. Recent work has included the application of game theory to business strategy, as reported in the book Games Businesses Play, and the... View Details
- November 2023 (Revised January 2024)
- Case
Votorantim: Uniting Family and Business Across Generations
By: Christina R. Wing, Carla Larangeira and Pedro Levindo
Over a 105-year span, the Ermírio de Moraes family built Votorantim, one of Latin America’s largest industrial conglomerates, and among Brazil’s topmost businesses, also credited for helping “build” the country over decades. By early 2023, Votorantim included... View Details
Keywords: Corporate Governance; Family Ownership; Business and Shareholder Relations; Family and Family Relationships; Agriculture and Agribusiness Industry; Chemical Industry; Mining Industry; Financial Services Industry; Latin America
Wing, Christina R., Carla Larangeira, and Pedro Levindo. "Votorantim: Uniting Family and Business Across Generations." Harvard Business School Case 624-050, November 2023. (Revised January 2024.)
- November 1990 (Revised May 1994)
- Case
Microsoft Corp.: Office Business Unit
By: Marco Iansiti
Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing... View Details
Keywords: Communication Strategy; Cost Management; Business or Company Management; Time Management; Product Development; Programs; Projects; Information Infrastructure; Applications and Software; Information Technology Industry
Iansiti, Marco. "Microsoft Corp.: Office Business Unit." Harvard Business School Case 691-033, November 1990. (Revised May 1994.)
- September 2010
- Article
Strategies to Fight Ad-sponsored Rivals
By: Ramon Casadesus-Masanell and Feng Zhu
We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
Keywords: Strategy; Business Models; Tactics; Pricing; Business Model; Advertising; Competition; Quality; Price; Product Marketing
Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Management Science 56, no. 9 (September 2010): 1484–1499.
- June 2004
- Case
AT&T's Transmission Systems Business Unit (C)
By: Rogelio Oliva, Elizabeth Keating and James Quinn
Supplements the (A) case. View Details
Oliva, Rogelio, Elizabeth Keating, and James Quinn. "AT&T's Transmission Systems Business Unit (C)." Harvard Business School Case 604-100, June 2004.
- June 2004
- Case
AT&T's Transmission Systems Business Unit (B)
By: Rogelio Oliva, Elizabeth Keating and James Quinn
Supplements the (A) case. View Details
Oliva, Rogelio, Elizabeth Keating, and James Quinn. "AT&T's Transmission Systems Business Unit (B)." Harvard Business School Case 604-099, June 2004.
- May 1993
- Teaching Note
Microsoft Corporation: Office Business Unit (TN)
By: Marco Iansiti
Teaching Note for (9-691-033). View Details
Keywords: Information Technology Industry
- September 2009 (Revised September 2012)
- Case
United Way
By: Allen S. Grossman and Cathy Ross
After United Way CEO Brian Gallagher began shifting the organization's focus from old-school fundraising to community impact, Gallagher and local leaders like Elise Bulk, CEO of the United Way of Greater Los Angeles, faced a series of challenges regarding how to best... View Details
Keywords: Investment Funds; Business or Company Management; Problems and Challenges; Civil Society or Community; Social Issues; Alignment; Los Angeles
Grossman, Allen S., and Cathy Ross. "United Way." Harvard Business School Case 310-014, September 2009. (Revised September 2012.)
- September 9, 2024
- Article
Ten Questions for a Winning Climate-transition Business Strategy
By: George Serafeim
The move to a low-carbon economy will create opportunities for innovation and growth. To make the most of them, leaders must understand the challenges they could face along the way. View Details
Keywords: Technology; Organizational Transformations; Business Model Innovation; Innovation and Invention; Climate Change; Transformation; Leadership; Business Strategy; Environmental Sustainability; Change Management; Entrepreneurship
Serafeim, George. "Ten Questions for a Winning Climate-transition Business Strategy." Strategy + Business (website) (September 9, 2024).
- 2021
- Chapter
International Business History and the Strategy of Multinational Enterprises: How History Matters
By: Geoffrey Jones and Teresa da Silva Lopes
This chapter provides an overview of the evolution of international business over the long-run as well as the strategies of MNEs. It highlights how strategies became more complex over time with MNEs moving from being coordinators of resources and managers of... View Details
Keywords: Multinational; International Business; Internalization; Globalization; Theory; Multinational Firms and Management; Business History; Africa; Asia; Europe; Latin America; Middle East; North and Central America
Jones, Geoffrey, and Teresa da Silva Lopes. "International Business History and the Strategy of Multinational Enterprises: How History Matters." Chap. 2 in The Oxford Handbook of International Business Strategy, edited by Kamel Mellahi, Klaus E. Meyer, Rajneesh Narula, Irina Surdu, and Alain Verbeke. Oxford, United Kingdom: Oxford University Press, 2021.
- December 1982
- Case
Daiwa Seiko K.K.: Marketing Strategy in the United States
Cady, John F. "Daiwa Seiko K.K.: Marketing Strategy in the United States." Harvard Business School Case 583-084, December 1982.
- 15 Nov 2016
- Working Paper Summaries
Algorithmic Foundations for Business Strategy
Keywords: by Mihnea Moldoveanu