Publications

2013
Tool

Harvard Business Review's Go to Market Tools: Market Sizing

By: Jill Avery and Thomas Steenburgh

Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to... View Details

Keywords: Quantitative Analysis; Tools; Go To Market Strategy; Marketing Strategy; Marketing

Article

The Business of Business Schools: Restoring a Focus on Competing to Win

By: Robert Simons

As business leaders worry about the decline of American competitiveness, business schools are responding by changing their curriculums. But are the topics and approaches taught in today's business schools part of the solution or part of the problem? In this paper, I... View Details

Keywords: Business Schools; Purpose Of Business Schools; Management Education; Business School Curriculum; Strategy Execution; U.S. Competitiveness; Capitalism; Management Profession; Innovation; Competing To Win; Integrated Corporate Reporting; Trends; Customer Focus and Relationships; Decision Making; Design; Business Education; Curriculum and Courses; Innovation and Management

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2015
Working Paper

Business Groups Exist in Developed Markets Also: Britain Since 1850

By: Geoffrey Jones

Diversified business groups are well-known phenomena in emerging markets, both today and historically. This is often explained by the prevalence of institutional voids or the nature of government-business relations. It is typically assumed that such groups were much... View Details

Keywords: Business Groups; Business History; Economic History; Conglomerates; Entrepreneurship; Globalization; Management; Organizations; United Kingdom

SSRN

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November 2013
Case

Groupon for Local Businesses

By: Thales Teixeira and Leora Kornfeld

Local businesses' experiences with using Groupon to promote themselves ran the gamut of roaring success to absolute failure. Why is there such a large range in outcomes for firms that used daily deal sites such as Groupon? This case examines the effectiveness of online... View Details

Keywords: Online Business; Online Marketing; Digital Marketing; Marketing; Advertising Industry; North and Central America

2014
Book

Business History

By: Walter A. Friedman and Geoffrey Jones

This volume contains a selection of 42 foundational articles on the discipline of business history written between 1934 and the present day by scholars based in the United States, Europe, Asia, and Latin America. A wide-ranging editorial introduction describes the... View Details

Keywords: Economic History; Business History; History

2022
Book

Business Ethics: What Everyone Needs to Know

By: J.S. Nelson and Lynn A. Stout

An authoritative and practical guide to business ethics, written in an accessible question-and-answer format. In today's turbulent business climate, business ethics are more important than ever. Surveys of employees show that misconduct is on the rise. Cover stories... View Details

Keywords: Business Ethics; Organizational Behavior; Ethics; Governance Controls; Lawfulness

September 2002
Background Note

Business Marketing Course Overview

By: Das Narayandas

Provides an overview of the Business Marketing course taught at HBS. View Details

Keywords: Business Education; Curriculum and Courses; Marketing; Education Industry

2022
Chapter

Crises and International Business

By: Geoffrey Jones

This chapter uses the intellectual journey of the author to suggest that crises have been the norm rather than the exception in the history of international business. Over the last 100 years world wars, regional conflicts, the Great Depression, and decolonization are... View Details

Keywords: Crisis; Multinational Companies; International Business; Emerging Market; Business History; Multinational Firms and Management; System Shocks; War; Emerging Markets; Crisis Management

Fall 2017
Article

The Alternative Business History: Business in Emerging Markets

By: Gareth Austin, Carlos Davila and Geoffrey Jones

This article suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies... View Details

Keywords: Globalization; History; Philanthropy and Charitable Giving; Developing Countries and Economies; Business History; Asia; Latin America; Africa

September 2012 (Revised September 2014)
Case

Doing Business in Brazil

By: Aldo Musacchio, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott and Jill Avery

This case examines the challenges and opportunities of doing business in Brazil. It highlights Brazil's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; Brazil

03 Oct 2019
News

How to Market Innovations to Small Mid-Sized Businesses

September 2012 (Revised September 2015)
Case

Doing Business in Turkey

By: Felix Oberholzer-Gee, Robin J. Ely, Daniela Beyersdorfer, Emilie Billaud and Cigdem Çelik

In a rather flat international business environment characterized by shrinking markets and economic turmoil, Turkey promoted itself as one of the safe havens for investments. Led by the strong domestic demand of a young population, the country had tripled its GDP... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy; Turkey

October 2012 (Revised September 2014)
Case

Doing Business in Vietnam

By: Alan MacCormack, Michael Shih-ta Chen and Dawn H. Lau

This case gives an overview of the current business environment in Vietnam as of 2012. The first part of the case introduces the main economic, political and cultural aspects of the country of which anyone who has business interest in the country ought to be aware.... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; Viet Nam

September 2012 (Revised September 2015)
Case

Doing Business in China

By: Felix Oberholzer-Gee, Michael Shih-ta Chen, Nancy Dai and G.A. Donovan

This case examines the challenges and opportunities of doing business in China. It highlights China's remarkable economic transformation in the decades leading up to 2012 in the context of its history, culture, and politics. The case summarizes the main obstacles faced... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; China

March 11, 2020
Editorial

A Bolder Vision for Business Schools

By: P. Tufano

Business schools teach to a model that dates back to the 1950s. Given the growing demands on business to take a lead in confronting societal challenges, business schools need to update how they train business leaders and how they compete, argues Oxford’s Saïd School... View Details

Keywords: Business Schools; Business And Society; Business Education; Leadership Development; Business and Stakeholder Relations

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April 2019
Supplement

Scaling the Business to Market Leadership

By: Robert L. Simons

September 2012 (Revised September 2014)
Case

Doing Business in Malaysia

By: C. Fritz Foley, Michael Shih-Ta Chen and Keith Chi-Ho Wong

This case focuses on the current business environment in Malaysia as of 2012 by introducing the main economic, political and cultural aspects of the country for those interested in doing business there. The advantages and challenges of investing and doing business in... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy; Malaysia

Website

Creating Emerging Markets

By: Geoffrey Jones

Harvard Business School has an on-going program to conduct in-depth interviews with top business leaders who have created and managed businesses in Africa, Asia, the Middle East, and Latin America over the last four decades. These interviews, many lasting several... View Details

Keywords: Business History; Emerging Market

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September 2012 (Revised September 2015)
Case

Doing Business in Argentina

By: Rawi Abdelal, Amy C. Edmondson, Felix Oberholzer-Gee, Gustavo A. Herrero and Regina Garcia-Cuellar

An imaginary oil company is invited to participate in a potentially lucrative investment in a large oil field just as the Argentine government is taking actions that seem to jeopardize private property rights within its borders. This case highlights the risks and... View Details

Keywords: Business Evaluation; Fieldwork; Emergent Countries; Emerging Market Finance; Emerging Markets; Business Ventures; Strategy; Argentina