Publications

Educators

Research Summary

Consumer-Brand Relationships

Susan M. Fournier is conducting extensive research into the relationships consumers form with brands. Her work builds on the premise that, although marketers espouse the notion of relationships in current thought and practice, none have theoretically maximized the... View Details

Summer 2012
Article

Building Effective Business Relationships in China

By: Roy Y.J. Chua

Keywords: China; China

May 1988
Background Note

Roles and Relationships of Business and Government

By: George C. Lodge

Synthesizes a wide range of literature and experience concerning comparative government-business relations, focusing especially on Japan, Europe, and the United States with some references to Brazil and Mexico. Designed for discussion in two consecutive class sessions.... View Details

Keywords: Economic Systems; Framework; Government and Politics; Mission and Purpose; Organizational Structure; Business and Government Relations; Mathematical Methods; System; Japan; Europe; Mexico; United States; Brazil

Educators

winter 1984
Article

Business and Government: The Origins of the Adversary Relationship

Keywords: Business Ventures; Government and Politics; Relationships

Research Summary

Consumer's Relationships with Technologies

Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details

April 1989
Teaching Note

Roles and Relationships of Business and Government, Teaching Note

By: George C. Lodge

Teaching Note for (9-388-159). View Details

Keywords: Japan; Europe; United States; Mexico; Brazil

23 Jul 2001
Research & Ideas

How Relationships are Building Biotech

career relationships help to build up organizations. The study of careers seems to act as a powerful lens for examining the birth of biotech. Higgins, who specializes in research, teaching, and course development surrounding the field of... View Details

Keywords: by Martha Lagace & Mallory Stark

Research Summary

Building Effective Relationships Across Cultures

Trust is the foundation of any successful collaborative relationship. In my first stream of research, I draw on the basic distinction between cognition-based versus affect-based trust– that is, trust from the head versus trust from the heart – to better... View Details

23 Jun 2003
Research & Ideas

Building a Better Buyer-Seller Relationship

Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two, says Harvard Business... View Details

Keywords: by Martha Lagace

June 2016
Teaching Note

Filene's Basement: Inside a Fired Customer's Relationship

By: Jill Avery and Susan Fournier

How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case... View Details

Keywords: CRM; Customer Profitability Analysis; Customer Lifetime Value; Consumer Behavior; Marketing; Marketing Strategy; Customer Focus and Relationships; Brands and Branding; Customer Relationship Management; Retail Industry; United States

December 2022
Article

Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo

By: Stefan Dimitriadis and Rembrand Koning

Recent field experiments demonstrate that advice, mentorship, and feedback from randomly assigned peers improve entrepreneurial performance. These results raise a natural question: what is preventing entrepreneurs and managers from forming these peer connections... View Details

Keywords: Social Skills; Business Performance; Entrepreneurs; Peer Relationships; Field Experiment; Entrepreneurship; Performance; Relationships; Interpersonal Communication; Togo

Research Summary

Vertical Relationships Between Firms

Where should a firm draw its boundaries in the vertical chain of production? This has proved to be one of the most interesting and contentious debates among economists and strategists alike. On one hand, vertical integration into upstream and downstream businesses may... View Details

21 Apr 2008
Research & Ideas

The New Math of Customer Relationships

It's the E=MC2 of customer loyalty. Deeply satisfied employee = deeply satisfied customer = lifelong profit. Harvard Business School professor emeritus Jim Heskett and professor Earl Sasser have pursued this seemingly simple equation in... View Details

Keywords: by Sean Silverthorne

January 2014 (Revised November 2021)
Case

Filene's Basement: Inside a Fired Customer's Relationship

By: Jill Avery and Susan Fournier

How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case... View Details

Keywords: CRM; Retailing; Marketing; Consumer Behavior; Customer Relationship Management; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Retail Industry; United States

Educators

2021
Book

Power, for All: How It Really Works and Why It's Everyone's Business

By: Julie Battilana and Tiziana Casciaro

We want to change how people see power: not just as a blunt tool reserved for the privileged few, or as a dirty business that one should stay away from, but as energy for everyone to harness to make our life, work, and society better. We hope that our democratizing... View Details

Keywords: Power Relationships; Power and Influence; Change; Society

2021
Working Paper

If Customer Relationships Matter, Why Do Businesses Play Tricks with Their Prices?

By: Julia von Schuckmann, Marco Bertini and Ann Kronrod

Article

Resources and Relationships in Entrepreneurship: An Exchange Theory of the Development and Effects of the Entrepreneur-Investor Relationship

By: Laura Huang and Andrew P. Knight

We develop a theoretical model, grounded in exchange theory, about the process through which relationships between entrepreneurs and investors develop and influence the growth of new ventures. Our theory highlights the multifaceted relationships that entrepreneurs and... View Details

Keywords: Entrepreneurship; Relationships; Business Startups; Business and Shareholder Relations; Theory

1994
Article

Do Cultural Differences Make a Business Difference? Contextual Factors Affecting Cross-cultural Relationship Success

By: R. M. Kanter and R. I. Corn

Keywords: Culture; Success

2025
Working Paper

Data-driven Technologies and Local Information Advantages in Small Business Lending

By: Wilbur Chen, Jung Koo Kang and Aditya Mohan

We investigate whether banks' adoption of data-driven technologies influences competitive dynamics in local small business lending by diminishing the information advantages traditionally held by local banks. Using local newspaper closures as an adverse shock to the... View Details

Keywords: Data-driven Technologies; Local Information Advantages; Local Banks; Relationship Lending; Small Business Loans; Small Business; Local Range; Financing and Loans; Banks and Banking; Analytics and Data Science; Banking Industry