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  • All HBS Web  (5,818)
    • People  (9)
    • News  (888)
    • Research  (4,111)
    • Events  (13)
    • Multimedia  (25)
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  • Research Summary

Consumer-Brand Relationships

Susan M. Fournier is conducting extensive research into the relationships consumers form with brands. Her work builds on the premise that, although marketers espouse the notion of relationships in current thought and practice, none have theoretically maximized the... View Details
  • March 2018
  • Case

TrustSphere: Building a Market for Relationship Analytics

By: Boris Groysberg and Katherine Connolly Baden
Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people... View Details
Keywords: Data Analytics; People Analytics; Talent Management; Human Resources; Networks; Relationships; Analysis; Employee Relationship Management; Core Relationships; Applications and Software; Communication; Technology Industry; Singapore
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Groysberg, Boris, and Katherine Connolly Baden. "TrustSphere: Building a Market for Relationship Analytics." Harvard Business School Case 418-070, March 2018.
  • Summer 2012
  • Article

Building Effective Business Relationships in China

By: Roy Y.J. Chua
Keywords: China; China
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Chua, Roy Y.J. "Building Effective Business Relationships in China." MIT Sloan Management Review 53, no. 4 (Summer 2012).
  • May 1988
  • Background Note

Roles and Relationships of Business and Government

By: George C. Lodge
Synthesizes a wide range of literature and experience concerning comparative government-business relations, focusing especially on Japan, Europe, and the United States with some references to Brazil and Mexico. Designed for discussion in two consecutive class sessions.... View Details
Keywords: Economic Systems; Framework; Government and Politics; Mission and Purpose; Organizational Structure; Business and Government Relations; Mathematical Methods; System; Japan; Europe; Mexico; United States; Brazil
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Lodge, George C. "Roles and Relationships of Business and Government." Harvard Business School Background Note 388-159, May 1988.
  • April 1989
  • Teaching Note

Roles and Relationships of Business and Government, Teaching Note

By: George C. Lodge
Teaching Note for (9-388-159). View Details
Keywords: Japan; Europe; United States; Mexico; Brazil
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Lodge, George C. "Roles and Relationships of Business and Government, Teaching Note." Harvard Business School Teaching Note 389-197, April 1989.
  • winter 1984
  • Article

Business and Government: The Origins of the Adversary Relationship

Keywords: Business Ventures; Government and Politics; Relationships
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McCraw, T. K. "Business and Government: The Origins of the Adversary Relationship." California Management Review 26, no. 2 (winter 1984): 33–52.
  • Research Summary

Consumer's Relationships with Technologies

 

Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details

  • 23 Jun 2003
  • Research & Ideas

Building a Better Buyer-Seller Relationship

Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two, says Harvard Business... View Details
Keywords: by Martha Lagace
  • June 2016
  • Teaching Note

Filene's Basement: Inside a Fired Customer's Relationship

By: Jill Avery and Susan Fournier
How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case... View Details
Keywords: CRM; Customer Profitability Analysis; Customer Lifetime Value; Consumer Behavior; Marketing; Marketing Strategy; Customer Focus and Relationships; Brands and Branding; Customer Relationship Management; Retail Industry; United States
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Avery, Jill, and Susan Fournier. "Filene's Basement: Inside a Fired Customer's Relationship." Harvard Business School Teaching Note 316-184, June 2016.
  • 23 Jul 2001
  • Research & Ideas

How Relationships are Building Biotech

career relationships help to build up organizations. The study of careers seems to act as a powerful lens for examining the birth of biotech. Higgins, who specializes in research, teaching, and course development surrounding the field of... View Details
Keywords: by Martha Lagace & Mallory Stark
  • Research Summary

Building Effective Relationships Across Cultures

Trust is the foundation of any successful collaborative relationship. In my first stream of research, I draw on the basic distinction between cognition-based versus affect-based trust– that is, trust from the head versus trust from the heart – to better... View Details
  • Research Summary

Vertical Relationships Between Firms

Where should a firm draw its boundaries in the vertical chain of production? This has proved to be one of the most interesting and contentious debates among economists and strategists alike. On one hand, vertical integration into upstream and downstream businesses may... View Details
  • 21 Apr 2008
  • Research & Ideas

The New Math of Customer Relationships

It's the E=MC2 of customer loyalty. Deeply satisfied employee = deeply satisfied customer = lifelong profit. Harvard Business School professor emeritus Jim Heskett and professor Earl Sasser have pursued this seemingly simple equation in... View Details
Keywords: by Sean Silverthorne
  • January 2014 (Revised November 2021)
  • Case

Filene's Basement: Inside a Fired Customer's Relationship

By: Jill Avery and Susan Fournier
How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case... View Details
Keywords: CRM; Retailing; Marketing; Consumer Behavior; Customer Relationship Management; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Retail Industry; United States
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Avery, Jill, and Susan Fournier. "Filene's Basement: Inside a Fired Customer's Relationship." Harvard Business School Case 314-076, January 2014. (Revised November 2021.)
  • December 2022
  • Article

Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo

By: Stefan Dimitriadis and Rembrand Koning
Recent field experiments demonstrate that advice, mentorship, and feedback from randomly assigned peers improve entrepreneurial performance. These results raise a natural question: what is preventing entrepreneurs and managers from forming these peer connections... View Details
Keywords: Social Skills; Business Performance; Entrepreneurs; Peer Relationships; Field Experiment; Entrepreneurship; Performance; Relationships; Interpersonal Communication; Togo
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Dimitriadis, Stefan, and Rembrand Koning. "Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo." Management Science 68, no. 12 (December 2022): 8635–8657.
  • 2021
  • Working Paper

If Customer Relationships Matter, Why Do Businesses Play Tricks with Their Prices?

By: Julia von Schuckmann, Marco Bertini and Ann Kronrod
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von Schuckmann, Julia, Marco Bertini, and Ann Kronrod. "If Customer Relationships Matter, Why Do Businesses Play Tricks with Their Prices?" Working Paper, 2021.
  • 2021
  • Book

Power, for All: How It Really Works and Why It's Everyone's Business

By: Julie Battilana and Tiziana Casciaro
We want to change how people see power: not just as a blunt tool reserved for the privileged few, or as a dirty business that one should stay away from, but as energy for everyone to harness to make our life, work, and society better. We hope that our democratizing... View Details
Keywords: Power Relationships; Power and Influence; Change; Society
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Battilana, Julie, and Tiziana Casciaro. Power, for All: How It Really Works and Why It's Everyone's Business. New York: Simon & Schuster, 2021.
  • Article

Resources and Relationships in Entrepreneurship: An Exchange Theory of the Development and Effects of the Entrepreneur-Investor Relationship

By: Laura Huang and Andrew P. Knight
We develop a theoretical model, grounded in exchange theory, about the process through which relationships between entrepreneurs and investors develop and influence the growth of new ventures. Our theory highlights the multifaceted relationships that entrepreneurs and... View Details
Keywords: Entrepreneurship; Relationships; Business Startups; Business and Shareholder Relations; Theory
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Huang, Laura, and Andrew P. Knight. "Resources and Relationships in Entrepreneurship: An Exchange Theory of the Development and Effects of the Entrepreneur-Investor Relationship." Academy of Management Review 42, no. 1 (January 2017): 80–102.
  • 1994
  • Article

Do Cultural Differences Make a Business Difference? Contextual Factors Affecting Cross-cultural Relationship Success

By: R. M. Kanter and R. I. Corn
Keywords: Culture; Success
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Kanter, R. M., and R. I. Corn. "Do Cultural Differences Make a Business Difference? Contextual Factors Affecting Cross-cultural Relationship Success." Journal of Management Development 13, no. 2 (1994): 5–23. (Reprintings include: Organizational Development and Organizational Learning for Global Business, edited by J.B. Keys and R.M. Fulmer. Binghamton, N.Y.: International Business Press, 1998; Executive Development and Organizational Learning for the Global Economy, edited by J.B. Keys and R.M. Fulmer. Haworth Press, 1995; Managerial Insights from Literature, edited by S. Puffer. Cambridge, Mass.: Blackwell, 1996.)
  • March 2003
  • Background Note

Monitoring the Health of Customer Relationships

By: Das Narayandas
Discusses the role of satisfaction and loyalty measurement in monitoring the health of customer relationships. View Details
Keywords: Customer Relationship Management; Customer Satisfaction; Demand and Consumers; Measurement and Metrics; Business and Stakeholder Relations
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Narayandas, Das. "Monitoring the Health of Customer Relationships." Harvard Business School Background Note 503-081, March 2003.
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