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  • All HBS Web  (5,150)
    • People  (15)
    • News  (1,589)
    • Research  (2,339)
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    • Multimedia  (59)
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  • August 1988 (Revised October 1988)
  • Background Note

Business Plan

Describes the various uses for a business plan and focuses on writing a business plan to attract financing for a new venture. View Details
Keywords: Business Plan; Business Startups; Borrowing and Debt; Venture Capital; Management
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Roberts, Michael J. "Business Plan." Harvard Business School Background Note 389-020, August 1988. (Revised October 1988.)
  • January 2002
  • Case

Metromove.com Business Plan

By: Lynda M. Applegate and Sheila Marcelo
Enables analysis of a business plan in a volatile market. Also enables analysis of the decisions entrepreneurs must make as they start a new business, develop the concept, choose partners, and find funding. View Details
Keywords: Business Plan; Decisions; Entrepreneurship; Venture Capital; Business or Company Management; Partners and Partnerships
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Applegate, Lynda M., and Sheila Marcelo. "Metromove.com Business Plan." Harvard Business School Case 802-117, January 2002.
  • September 2000
  • Case

TruckitNow.com Business Plan

By: Myra M. Hart and Judith Marie Dror
Presents an original business plan. Students are challenged to develop assumptions and create financial projections and statements based on business plan text. View Details
Keywords: Business Growth and Maturation; Business Plan; Finance; Framework; Value Creation; Transportation Industry
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Hart, Myra M., and Judith Marie Dror. "TruckitNow.com Business Plan." Harvard Business School Case 801-151, September 2000.
  • September 1999
  • Case

Chemdex.com Business Plan

By: Lynda M. Applegate
Keywords: Business Plan; Chemical Industry
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Applegate, Lynda M. "Chemdex.com Business Plan." Harvard Business School Case 800-139, September 1999.
  • November 1996
  • Background Note

Some Thoughts on Business Plans

By: William A. Sahlman
A framework for assessing new business opportunities and the business plans used to describe them is developed. Useful for aspiring entrepreneurs in MBA programs. View Details
Keywords: Business Plan; Entrepreneurship; Framework; Opportunities
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Sahlman, William A. "Some Thoughts on Business Plans." Harvard Business School Background Note 897-101, November 1996.
  • May 1983 (Revised November 1987)
  • Case

Technical Data Corp.: Business Plan

By: William A. Sahlman
Contains materials extracted from a business plan developed by the company in 1980. The purpose of the business plan was to raise $100,000 to finance the commencement of operations. The firm intended to provide analytical services to bond market traders. The product... View Details
Keywords: Business Plan
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Sahlman, William A. "Technical Data Corp.: Business Plan." Harvard Business School Case 283-073, May 1983. (Revised November 1987.)
  • October 2003 (Revised March 2008)
  • Case

Salick Cardiovascular Centers: Business Plan

By: Regina E. Herzlinger, Kaushik Sen, Alex Tkachenko and Carolyn Wolff
A seasoned health services entrepreneur develops a business plan for a cardiovascular-focused factory. Will it work? View Details
Keywords: Factories, Labs, and Plants; Business Plan; Business Startups; Entrepreneurship; Medical Specialties; Health Industry
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Herzlinger, Regina E., Kaushik Sen, Alex Tkachenko, and Carolyn Wolff. "Salick Cardiovascular Centers: Business Plan." Harvard Business School Case 304-007, October 2003. (Revised March 2008.)
  • September 1999
  • Case

Throughline Company Business Plan

By: Lynda M. Applegate and Sheila L Marcelo
Keywords: Business Plan
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Applegate, Lynda M., and Sheila L Marcelo. "Throughline Company Business Plan." Harvard Business School Case 800-140, September 1999.
  • March 2013
  • Article

The Unintended Consequences of Ownership Transfer Planning

By: Josh Baron and Marion McCollom Hampton
The article discusses the challenges of passing down family businesses across generations, highlighting complexities in executive succession and estate planning. It emphasizes how emotional factors, complicated family dynamics, and unintended consequences influence... View Details
Keywords: Estate Planning; Family Business; Family and Family Relationships; Management Succession; Family Ownership; Manufacturing Industry; Financial Services Industry; Education Industry; Fashion Industry
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Baron, Josh, and Marion McCollom Hampton. "The Unintended Consequences of Ownership Transfer Planning." Trust & Estates 152, no. 3 (March 2013): 52–56.
  • 06 Oct 2008
  • Research & Ideas

Updating a Classic: Writing a Great Business Plan

Sean Silverthorne: "How to Write a Great Business Plan" has been one of the most downloaded articles on Harvard Business Publishing since you wrote it in 1997. Why do you think you hit a nerve?... View Details
Keywords: by Sean Silverthorne
  • 1999
  • Chapter

Some Thoughts on Business Plans

By: William A. Sahlman
Keywords: Business Plan
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Sahlman, William A. "Some Thoughts on Business Plans." Chap. 9 in The Entrepreneurial Venture. 2nd ed. by William A. Sahlman, Howard H. Stevenson, Michael J Roberts, and Amar V. Bhide, 138–176. Harvard Business School Press, 1999.
  • 19 May 2003
  • Lessons from the Classroom

Business Plan Winner Targets India Dropouts

Harvard Business School MBA '03 students Raj De Datta, Arvind Krishnamurthy, and Meghna Modi recently won the Social Enterprise track of the annual HBS Business Plan contest... View Details
Keywords: by Carla Tishler; Financial Services
  • October 2016 (Revised February 2019)
  • Module Note

Strategy Execution Module 5: Building a Profit Plan

By: Robert Simons
This module reading describes how to build a profit plan to reflect the strategy of a business in economic terms. After introducing the profit wheel, cash wheel, and ROE wheel, the module illustrates how to use a profit plan to assess the viability of different... View Details
Keywords: Management Control Systems; Implementing Strategy; Execution; Profit Planning; Cash Flow Analysis; Asset Utilization; Return On Equity; Business Planning; Testing Strategy; Analyzing Strategic Alternative; Strategy; Asset Management; Cash Flow; Investment Return; Management Systems; Profit
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Simons, Robert. "Strategy Execution Module 5: Building a Profit Plan." Harvard Business School Module Note 117-105, October 2016. (Revised February 2019.)
  • November 1976 (Revised January 1984)
  • Case

Norton Co.: Strategic Planning for Diversified Business Operations

By: Francis Aguilar
Describes an elaborate approach to strategic planning for diversified business operations. Includes the use of the BCG experience curve and growth share matrices and of PIMS profit-factor data. (Both sets of ideas are described in appendices to the case.) Also... View Details
Keywords: Growth and Development Strategy; Strategic Planning; Diversification; Operations; Business Growth and Maturation; Business or Company Management; Resource Allocation
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Aguilar, Francis. "Norton Co.: Strategic Planning for Diversified Business Operations." Harvard Business School Case 377-044, November 1976. (Revised January 1984.)
  • July 2005 (Revised February 2007)
  • Exercise

Family Business System Action Planning Worksheet

By: John A. Davis
Assist in thinking critically about facilitators and inhibitors to goals and preparing for change in a family business system. View Details
Keywords: Family Business; Change Management; Goals and Objectives; Organizational Change and Adaptation
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Davis, John A. "Family Business System Action Planning Worksheet." Harvard Business School Exercise 806-012, July 2005. (Revised February 2007.)
  • winter 1982
  • Article

Solving the Problems of Business Planning

By: Joseph L. Bower
Keywords: Problems and Challenges; Planning
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Bower, Joseph L. "Solving the Problems of Business Planning." Journal of Business Strategy 2, no. 3 (winter 1982).
  • 10 Apr 2014
  • Research & Ideas

John Kotter’s Plan to Accelerate Your Business

To succeed in today's fast-moving economy, traditional corporate structures are holding back companies, even great companies, from being creative enough and speedy enough to compete effectively. What's needed, argues Harvard Business... View Details
Keywords: by Kim Girard
  • 18 Aug 2011
  • Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

the Aldrich classrooms on the Harvard Business School campus where other people's ventures are the usual topic of discussion. Judges—a mix of angel investors, VCs, serial entrepreneurs, and industry executives—score the View Details
Keywords: by Julia Hanna; Education
  • 12 Oct 1999
  • Research & Ideas

How to Write a Great Business Plan

Every seasoned investor knows that detailed financial projections for a new company are an act of imagination. Nevertheless, most business plans pour far too much ink on the numbers—and far too little on the... View Details
Keywords: Re: William A. Sahlman
  • January–February 1997
  • Article

How to Write a Great Business Plan

By: William A. Sahlman
Keywords: Business Plan
Citation
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Sahlman, William A. "How to Write a Great Business Plan." Art. 97409. Harvard Business Review 75, no. 1 (January–February 1997).
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