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  • All HBS Web  (3,072)
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    • News  (887)
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  • February 2004 (Revised April 2004)
  • Exercise

Family Business Ownership Goals Worksheet

By: John A. Davis
Family members who either own a business or who could inherit ownership in a business are helped to clarify how they would like to have the business owned in the future. View Details
Keywords: Family Business; Family Ownership; Decision Making
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Davis, John A. "Family Business Ownership Goals Worksheet." Harvard Business School Exercise 804-145, February 2004. (Revised April 2004.)
  • November 2016 (Revised December 2016)
  • Module Note

Strategy Execution Module 12: Aligning Performance Goals and Incentives

By: Robert Simons
This module reading explains how managers use performance goals and incentives to ensure that employee actions align with the overall business strategy of the organization. The module begins by discussing how managers use goals to communicate business strategy, the... View Details
Keywords: Management Control Systems; Implementing Strategy; Execution; Performance Goals; Performance Measures; Incentives; Benchmarks; Motivation; Compensation; Bonuses; Strategy
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Simons, Robert. "Strategy Execution Module 12: Aligning Performance Goals and Incentives." Harvard Business School Module Note 117-112, November 2016. (Revised December 2016.)
  • 02 Mar 2009
  • Research & Ideas

When Goal Setting Goes Bad

It's the rare manager who doesn't partake in quarterly or annual goal-setting exercises. And woe to those who don't make their goals SMART (Specific, Measurable, Attainable, Realistic, Timely). But do these View Details
Keywords: by Sean Silverthorne
  • 2009
  • Chapter

On the Goals of Successful Family Companies

By: John A. Davis and Renato Tagiuri
Providing clear goals for a company and communicating them are among the most powerful means for guiding the behavior of the people in an organization. In this article, we explore the range of objectives or goals of family-owned and -managed companies and identify... View Details
Keywords: Family Business; Interpersonal Communication; Goals and Objectives; Organizational Culture; Family Ownership
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Davis, John A., and Renato Tagiuri. "On the Goals of Successful Family Companies." Chap. 17 in Family Business. Vol. 12, edited by Joseph H. Astrachan, Torsten M. Pieper, and Peter Jaskiewicz. International Library of Critical Writings on Business and Management. Northampton, MA: Edward Elgar Publishing, 2009.
  • Other Article

Sustainable Strategies and Net-Zero Goals

By: Mark L. Frigo, Robert S. Kaplan and Karthik Ramanna
In a recent Harvard Business Review article, Kaplan and Ramanna describe a rigorous approach, the E-liability method, for companies’ ESG reporting, especially as it pertains to GHG emissions measurements. They argue that the current standards for measuring... View Details
Keywords: Measurement; Sustainability; Net-zero Emissions; Environmental Sustainability; Integrated Corporate Reporting; Measurement and Metrics; Strategy
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Frigo, Mark L., Robert S. Kaplan, and Karthik Ramanna. "Sustainable Strategies and Net-Zero Goals." Special Issue on Sustainability. Strategic Finance 103, no. 10 (April 2022): 42–49.
  • 15 Nov 2010
  • Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

from a global recession and financial shock, it would be naive to assume a return to business as usual. All companies need to reexamine the fundamental links between their espoused strategic goals and the... View Details
Keywords: by Sean Silverthorne; Retail
  • July 9, 2019
  • Article

Setting Better Sales Goals with Analytics

By: Doug J. Chung, Isabel Huber, Vinay Murthy, Varun Sunku and Marije Weber
Sales compensation is a critical lever in motivating a salesforce and driving growth in the business-to-business sector: Studies show that revising compensation in line with market trends can have a 50% greater impact on sales than advertisements have, for instance. A... View Details
Keywords: Analytics; Salesforce Management; Compensation and Benefits; Motivation and Incentives; Goals and Objectives
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Chung, Doug J., Isabel Huber, Vinay Murthy, Varun Sunku, and Marije Weber. "Setting Better Sales Goals with Analytics." Harvard Business Review (website) (July 9, 2019).
  • 20 May 2009
  • Working Paper Summaries

On Good Scholarship, Goal Setting, and Scholars Gone Wild

Keywords: by Lisa D. Ordóñez, Maurice E. Schweitzer, Adam D. Galinsky & Max H. Bazerman
  • 20 Mar 2013
  • Research & Ideas

How CEOs Sustain Higher-Ambition Goals

At a recent Harvard Business School conference, dozens of CEOs committed to the idea of working toward "higher-ambition" goals that go beyond just short-term shareholder value. Inspired by the book Higher... View Details
Keywords: by Dina Gerdeman
  • January 4, 2019
  • Article

How Companies Can Balance Social Impact and Financial Goals

By: Marya L. Besharov, Wendy K. Smith and Michael Tushman
It’s notoriously difficult for a business to manage two separate-but-equal goals—making money and creating social value at the same time, for example, or managing an existing business at the same time that you invent a new one. Most attempts at managing these... View Details
Keywords: Goals and Objectives; Management; Corporate Social Responsibility and Impact; Profit; Decision Making
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Besharov, Marya L., Wendy K. Smith, and Michael Tushman. "How Companies Can Balance Social Impact and Financial Goals." Harvard Business Review (website) (January 4, 2019).
  • 01 Jul 2019
  • What Do You Think?

Are Super Stretch Goals Only for the Very Young?

little communication between the ranks and the top about how they were (or were to be) achieved. Both are now trying to regain reputations that may be lost for some time. Stretch goals have wide acceptance in the View Details
Keywords: by James Heskett
  • spring 1992
  • Article

On the Goals of Successful Family Companies

By: J. A. Davis and R. Tagiuri
Keywords: Family Business; Success
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Davis, J. A., and R. Tagiuri. "On the Goals of Successful Family Companies." Family Business Review (spring 1992).
  • November 2017
  • Case

Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals

By: Andy Zelleke and Emilie Billaud
This case explores the sustainability efforts at Novozymes, the world's largest and oldest producer of industrial enzymes. In 2015, the Danish company became the world’s first company known to have crafted a new corporate strategy based on the United Nations... View Details
Keywords: Corporate Governance; Transformation; Environmental Sustainability; Corporate Social Responsibility and Impact; Mission and Purpose; Business and Shareholder Relations; Business and Stakeholder Relations; Business Strategy; Organizational Culture; Organizational Change and Adaptation; Biotechnology Industry; Europe; Denmark
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Zelleke, Andy, and Emilie Billaud. "Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals." Harvard Business School Case 318-088, November 2017.
  • 2022
  • Book

Purpose + Profit: How Business Can Lift Up the World

By: George Serafeim
The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

We not only... View Details
Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation
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Serafeim, George. Purpose + Profit: How Business Can Lift Up the World. New York: HarperCollins Leadership, 2022.
  • Fall 2020
  • Article

Business Credit Programs in the Pandemic Era

By: Samuel G. Hanson, Jeremy C. Stein, Adi Sunderam and Eric Zwick
We develop a pair of models that speak to the goals and design of the sort of business-lending and corporate-bond purchase programs that have been introduced by governments in response to the ongoing COVID-19 pandemic. An overarching theme is that, in contrast to the... View Details
Keywords: COVID-19; Business Lending; Government Intervention; Econometric Models; Health Pandemics; Credit; Governance; Policy
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Hanson, Samuel G., Jeremy C. Stein, Adi Sunderam, and Eric Zwick. "Business Credit Programs in the Pandemic Era." Brookings Papers on Economic Activity (Fall 2020).
  • February 2017 (Revised December 2018)
  • Module Note

The Entrepreneurial Manager, Module I: Defining and Developing the Business Model

By: William R. Kerr, Mark Roberge and Paul A. Gompers
The first module of The Entrepreneurial Manager (TEM) focuses on business model analysis and lean testing. Your business model defines your company and sets its strategic direction, including customer value proposition, operations, scaling, the context in which the... View Details
Keywords: Entrepreneurial Management; Business Models; Lean Startup; Business Model; Analysis; Entrepreneurship; Management
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Kerr, William R., Mark Roberge, and Paul A. Gompers. "The Entrepreneurial Manager, Module I: Defining and Developing the Business Model." Harvard Business School Module Note 817-108, February 2017. (Revised December 2018.)
  • 2018
  • Article

Cracking the Organizational Challenge of Pursuing Joint Social and Financial Goals: Social Enterprise as a Laboratory to Understand Hybrid Organizing

By: Julie Battilana
While in recent decades the social and business sectors have evolved on fairly separate tracks, today companies are increasingly expected to generate social value in addition to profit. As a result, they also increasingly face the distinct challenge of pursuing social... View Details
Keywords: Hybrid Organizations; Hybrid Organizing; Multiple Goals; Social Enterprise; Goals and Objectives; Organizational Design; Organizational Culture
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Battilana, Julie. "Cracking the Organizational Challenge of Pursuing Joint Social and Financial Goals: Social Enterprise as a Laboratory to Understand Hybrid Organizing." M@n@gement 21, no. 4 (2018): 1278–1305.
  • July 2005 (Revised February 2007)
  • Exercise

Family Business System Action Planning Worksheet

By: John A. Davis
Assist in thinking critically about facilitators and inhibitors to goals and preparing for change in a family business system. View Details
Keywords: Family Business; Change Management; Goals and Objectives; Organizational Change and Adaptation
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Davis, John A. "Family Business System Action Planning Worksheet." Harvard Business School Exercise 806-012, July 2005. (Revised February 2007.)
  • 2018
  • Chapter

New Prospects for Organizational Democracy?: How the Joint Pursuit of Social and Financial Goals Challenges Traditional Organizational Designs

By: Julie Battilana, Michael Fuerstein and Michael Lee
For an extended period during the first half of the 20th century, industrial democracy was a vibrant movement, with ideological and organizational ties to a thriving unionism. In 2015, however, things look different. While there are instances of democracy in the... View Details
Keywords: Organizational Design; Social Enterprise; Values and Beliefs; Integration; Theory
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Battilana, Julie, Michael Fuerstein, and Michael Lee. "New Prospects for Organizational Democracy? How the Joint Pursuit of Social and Financial Goals Challenges Traditional Organizational Designs." In Capitalism Beyond Mutuality? Perspectives Integrating Philosophy and Social Science, edited by Subramanian Rangan, 256–288. Oxford, UK: Oxford University Press, 2018.
  • November 2016 (Revised March 2018)
  • Module Note

Strategy Execution Module 9: Building a Balanced Scorecard

By: Robert Simons
This module reading explains how to construct a strategy map and build a balanced scorecard. Using an internal value chain model, the module illustrates how a balanced scorecard can support and enable customer management, innovation, operations, and post-sale service... View Details
Keywords: Management Control Systems; Implementing Strategy; Execution; Performance Measurement; Strategy Map; Business Goals; Customer Measures; Strategy; Balanced Scorecard; Business Model
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Simons, Robert. "Strategy Execution Module 9: Building a Balanced Scorecard." Harvard Business School Module Note 117-109, November 2016. (Revised March 2018.)
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