Broadcasting - Publications - Faculty & Research

momentum, as well as the uncanny levels of enthusiasm for the game, it’s no surprise that billions of dollars are being poured into the industry in the shape of pro teams and tournaments, franchises, broadcasting rights, and celebrity... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Back in 2014, When Chris Marinak (MBA 2008) was in the process of rolling out the instant replay system as a Senior Vice President at Major League Baseball, he... View Details

12 May 2023
News

Alabama's Yella Fella

Photo credit: Auburn University Photo credit: Auburn University In 1970, Jimmy Rane (OPM 11, 1986) took over a tiny treated-lumber business in Abbeville, Alabama, that was hovering near bankruptcy. Its owners, Rane's in-laws, had died suddenly in a car accident. Over... View Details

Keywords: Merchant Wholesalers, Durable Goods; Wholesale Trade

01 Mar 2024
News

Unlocking the Power of Community

Bleacher Report launched that interactive loyalty program in February 2023. After signing up, participants have access to trivia competitions, including a weekly real-time game accessed by a QR code during the broadcast of Inside the NBA.... View Details

Keywords: April White

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NBA lockout costing broadcasters

Broadcast from Harvard Business School

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The Best First Impression

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Honorable Mention

Real Leaders: Oprah Winfrey and the Power of Empathy

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Telemundo: The Fastest Growing TV Network in the United States

We Say We Want Privacy Online, But Our Actions Say Otherwise

Game On

Lessons from Major League Baseball's Game-Changing Innovations

Alabama's Yella Fella

Unlocking the Power of Community

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