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(1,094)
- People (2)
- News (222)
- Research (651)
- Multimedia (1)
- Faculty Publications (251)
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- 20 Jul 2023
- News
The Rising Value of Brand Valuation
- 18 Jul 2023
- News
The Rising Value of Brand Valuation
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
Innovation, a newsletter from HBS Publishing. “Barnes & Noble’s action indicates that within the publishing area, circumstances have changed, meaning that the power to capture value from a brand will... View Details
- 16 Sep 2010
- News
Brands Bounce Back, With Some Casualties
- 03 Feb 2015
- News
Jury out on how win might affect Patriots brand
- 13 Apr 2021
- News
Face Value
As a teenager in Houston, Texas, and one of the few Asian students in her high school, Vicky Tsai (MBA 2006) recognized that didn’t fit the accepted beauty standard. She was more drawn to the Western luxury skincare brands her mother sold... View Details
- 27 Jun 2014
- News
The Value of Luxury Poseurs
- 06 Apr 2016
- News
Innovation Leaders Create Long-Term Value
- 08 Aug 2019
- News
Shohoz Celebrates 5th Anniversary With New Brand Positioning
- 22 Feb 2017
- News
What’s the Value of a Like?
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer... View Details
Keywords: April White
- 01 Sep 2018
- News
The True Value of a Tweet
value of “likes.” The evidence often cited to support that is to look at people who have liked Starbucks, for example, compared with people who have not. The assumption is that people who have liked Starbucks spend more money there. The... View Details
Keywords: Jen McFarland Flint
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
types of new customers: brand immigrants and brand tourists. Her findings show that while brand immigrants can dilute a brand’s image, brand... View Details
- 03 May 2016
- News
Beyonce Goes From Lemonade to Watermelons With Juice Investment
- 31 May 2018
- News
Starbucks’ racial bias training has another goal
- 10 Mar 2009
- News
Why CMOs Are Gaining Ground in the Recession
- 13 Oct 2010
- News
Turning Business Owners Into Stars of Their Own Stories
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind... View Details
Keywords: Robert Bochnak