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(1,900)
- People (3)
- News (247)
- Research (1,358)
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- 01 Sep 2003
- News
The Levitt Brand
A consultant and professor with a Ph.D. in economics from Ohio State University, Ted Levitt had already published two articles in the Harvard Business Review when he joined the HBS faculty in 1959. One year later, observed HBS marketing professor emeritus Stephen A.... View Details
- 04 Apr 2018
- News
Rebuilding the Girl Scouts Brand
Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016, Pitter-Armand, head of View Details
- 08 Aug 2019
- News
Shohoz Celebrates 5th Anniversary With New Brand Positioning
- 04 Mar 2025
- News
The Evolution of Luxury Brand Porsche
- 09 Dec 2016
- News
How Wayfair Built a Furniture Brand from Scratch
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
Noble’s foray into publishing cause brand-name publishers heartburn? “Through the lenses of our theories of strategy and innovation, the answer is — emphatically — yes,” write HBS professor Clayton M. Christensen and Innosight partner... View Details
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, and how that... View Details
- 29 Oct 2020
- News
How to Build a Digital Brand That Lasts
- 25 Jul 2011
- News
Under Armour's rookie strategy for endorsement deals
- 23 Mar 2022
- News
Online Brands Try a Traditional Marketing Strategy: Physical Stores
- 12 Feb 2021
- News
How Dunkin’ Donuts Took Over the World
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Courtesy Bob Rosenberg Courtesy Bob Rosenberg Dan Morrell: In 1963, Bob Rosenberg’s (MBA 1963) father asked him to become CEO of Universal Food Systems—which included a regional View Details
Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business. Since... View Details
- 29 Oct 2021
- News
Eight Companies That Changed Their Names to Signal a Strategy Shift
- 07 Aug 2023
- News