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- All HBS Web
(56)
- News (12)
- Research (25)
- Multimedia (4)
- Faculty Publications (14)
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- 07 Aug 2023
- News
How To Start Using The Power Of Storytelling In Your Personal Brand
- 09 Jun 2020
- News
Brands under pressure to make a stand on racism
- 06 Aug 2019
- News
Super Bowl Ads Sell Products, but Do They Sell Brands?
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
between culture and commerce. I loved studying how other industries and art forms strive to address the needs of both “creatives” and “suits.” Brand Strategy was eye-opening, as I watched many of the same View Details
Keywords: Robert Bochnak
- 01 Mar 2024
- News
Come Sail Away
work to make ends meet,” Sard recalls. A little over five years out from Tombolo’s start, Sard has this advice: “If you’re thinking of starting a business with a physical product that feels like a pretty narrow niche—but you think that niche can help you get a toehold,... View Details
- 22 Feb 2022
- News
Breaking News
for—titles and papers, revenue mix, staff strength, audience strength, and brand strengths—to be able to identify promising opportunities. “And at the intersection between the two—impact and investment—our aspiration is to build a pooled... View Details
- 01 Sep 2013
- News
A Hollywood Backstory
What can I say—even at nine years old, it spoke to me about assuming control over one's life. Twenty-five years later, after HBS, strategy consulting, and brand management, I chucked it all and decided I was a writer. Thank you, Benjamin... View Details
- 01 Mar 2015
- News
Cracking Conferences
Molloy, who grew up on a dairy farm in County Offaly. “We hold our storytellers up as heroes. And being able to tell a good story helps you connect with people.” Grit and gratitude are two other Irish traits, she adds, conceding that... View Details
- 25 Aug 2022
- News
On Purpose
our purpose?” Cohen had spent 23 years at the happiest place on earth, most recently as a senior VP of brand, franchise, and customer relationship management, a role that gave her a bird’s eye view across the company’s vast commercial acreage of theme parks, streaming... View Details