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  • 2015
  • Article

The Nobel Prize: The Identity of a Corporate Heritage Brand

By: Mats Urde and Stephen A. Greyser
Purpose—The purpose of this study is to understand the identity of the Nobel Prize as a corporate heritage brand and its management challenges.
Design/methodology/approach—An in-depth case study analysed within a heritage brand model and a corporate... View Details
Keywords: Nobel Prize; Brand Stewardship; Corporate Brand Identity; Corporate Heritage Brand; Heritage Brand Identity Process; Networked Brand; Organizations; Brands and Branding
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  • April 2000 (Revised November 2000)
  • Case

Computer Power Group: Designing Brand Architecture

Computer Power Group (CPG), an Australian-based consulting, education, and staffing placement firm in the IT industry, is contemplating a brand architecture capable of structuring its eight branded business units. CEO Peter James is particularly curious about whether a... View Details
Keywords: Brands and Branding; Employment Industry; Education Industry; Consulting Industry; Australia
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  • 2014
  • Working Paper

The Nobel Prize: A 'Heritage-based' Brand-oriented Network

By: Mats Urde and Stephen A. Greyser
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
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  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

lose $1.4 billion in value under Quaker's stewardship in just four years? How did Triarc restore most of that value in less than three years? What did Triarc do with such apparently effortless grace that Quaker, with all its resources,... View Details
Keywords: by John Deighton; Food & Beverage
  • 23 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

talents. But the stories in Brand New would not have been written if these entrepreneurs had not also been institution builders, if they had not figured out how to organize the production of top-quality offerings on a large scale, or the... View Details
Keywords: by Martha Lagace
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

channel stewards? A: Channel stewardship is a brand new concept. Bits and pieces have been practiced in the past, but we have pulled it all together and added some new ones. It would be hard to identify any... View Details
Keywords: by Sean Silverthorne
  • Fast Answer

Sustainability Resources for HBS MBAs

Carnstone and Flag  Books: Careers Finding Purpose: Environmental Stewardship as a Personal Calling Profession & Purpose: A Resource Guide for MBA Careers in Sustainability Values-Driven Business: How to Change the World, Make... View Details
  • 01 Oct 2002
  • News

Jeremiah P. Murphy, Jr.

we were never going to be a chain store with a hundred outlets in the suburbs,” he explains. “Instead of being a department store that happens to sell some books, we needed to become a bookstore that happens to sell some other stuff.” Like many of the tenets that have... View Details
  • 29 Sep 2015
  • First Look

September 29, 2015

as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
Keywords: Sean Silverthorne
  • 02 Sep 2014
  • First Look

First Look: September 2

are placed in perspective. Identifying and understanding one's brand heritage and the importance of brand stewardship are reinforced. Suggestions for further research-The... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

modular architectures, and good stewardship of legacy systems. It rests on multiple, complementary platforms. It requires intellectual property rights to be present, but not too strong. Finally, it requires participants—both users and... View Details
Keywords: by Sean Silverthorne
  • 10 Jan 2005
  • Research & Ideas

Motivation and the Cross-Sector Alliance

other partnerships in our sample, Tetra Pak strove to restrict exposure of its efforts and prevent a close association of its brand with the "Recyclable by Nature" (Reciclable por Naturaleza) program undertaken with the JLCM,... View Details
Keywords: by James Austin, Ezequiel Reficco & SEKN research team
  • 19 Mar 2015
  • News

Walter Salmon Remembered

for, back into sole stewardship of a brand new 2nd year MBA course in Channels of Distribution at HBS, heavily over-subscribed (DANGER, DANGER) while consulting for Coca Cola and finishing my PhD thesis on... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services