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(997)
- People (4)
- News (170)
- Research (655)
- Events (1)
- Multimedia (3)
- Faculty Publications (311)
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- 08 Aug 2019
- News
Shohoz Celebrates 5th Anniversary With New Brand Positioning
- 22 Dec 2020
- News
Dove: Maintaining a Brand with Purpose
- 01 Sep 2008
- News
The Levitt Brand
program’ systematically to improve the efficiency of marketing beyond the borders of the home country. Instead, he shouts: ‘Wake up!’ ” Throughout his career, in different ways, Levitt kept shouting. When HBS Dean John McArthur appointed him editor of HBR (a View Details
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
types of new customers: brand immigrants and brand tourists. Her findings show that while brand immigrants can dilute a brand’s image, brand... View Details
- 09 Oct 2014
- News
Americans love an underdog, and they seriously love the Royals
- 17 Oct 2016
- News
The Right (And Wrong) Way To Harness Your Company's Underdog Status
- 30 May 2016
- News
Hillary Clinton’s campaign message keeps evolving
- 02 Sep 2010
- News
Disputing wrongful dismissal; consumers like underdogs, too
- 28 Jul 2010
- News
Wrongful dismissal; consumers like underdogs, too
- 22 Sep 2016
- News
Innovation Under Constraint: Constructing a Turnaround at Lego
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 01 Dec 2023
- News
A More Accommodating Approach
Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details
Keywords: Jennifer Gillespie
- 01 Dec 2023
- News
Rounding the Bend
toward circularity has been “an utter and complete lack of infrastructure,” Bolon observes. Looper Textile Co. was founded in 2023 to address that. A joint venture of the multinational fashion brand H&M Group and the European... View Details
- 01 Mar 2024
- News
Counter Intelligence
When Pano Christou (AMP 195, 2018) was hired at Pret A Manger in 2000, the idea that he would one day run the entire company could not have been further from his mind. At the chain’s Carnaby Street shop, in London’s Soho district, the 22-year-old had enough work just... View Details
Keywords: Amy Crawford
- 17 Dec 2020
- News
Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta
community, both in Boston and in Tokyo. We hold several events every year to encourage young people from diverse backgrounds to apply to the MBA and executive programs at HBS. Also, we hold events in Japan to send positive messages to the... View Details
Keywords: Margie Kelley
- 22 Sep 2022
- News
The Beauty Guide
Courtesy Michelle Freyre Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted... View Details
Keywords: Maureen Harmon
- 12 Mar 2021
- News
My Favorite Case
in the fall of 2008, the executive chairman of the luxury brand Shanghai Tang must decide what to do about a recently vacated creative director position and how to manage employees who see themselves as... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
says, and boost brand awareness and its existing distribution channels. But not having a portfolio of innovative products in the pipeline feels risky to Picasso. She sees two other good options for innovation: 1. Focus on the same... View Details
- 01 Oct 1999
- News
Eight Among Many: Peter G. Harf
divisions - Coty and Lancaster - and its seven thousand employees worldwide. The Coty Division manufactures mass-market fragrances, cosmetics, and skin-care products that are available in drug and grocery stores, while the Lancaster Group markets prestige View Details
Keywords: Susan Young