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- Faculty Publications (6)
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- All HBS Web (61)
- Faculty Publications (6)
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- 01 Sep 2008
- News
The Levitt Brand
skill,” wrote Levitt, citing the railroads as one example of a business that lost its way. “They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. . . .They were product... View Details
- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that... View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
- 01 Dec 2006
- News
HBS Honors Four Alumni
graduate now devotes his time to socially oriented investment and entrepreneurship projects in England and the Middle East. William H. Donaldson (MBA ’58) The cofounder and former chairman and CEO of Donaldson, Lufkin & Jenrette, Bill... View Details
- 01 Oct 2001
- News
Q&A: Orin Smith
drinks that would win the brand international recognition. Smith liked the café concept and the enthusiastic workers behind the counter; he took a substantial cut in pay to sign on as EVP and CFO. Today, the company operates approximately... View Details
- 01 Apr 2000
- News
A Place in the Sun
things and try to nurture and protect them," says Evanson, who doesn't feel the need to take a vacation from his work. "I'm pretty much in my own little world here," he laughs. Club Med: A Brand Restored On this planet of six billion... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Jun 2005
- News
Do You Speak Business?
world’s GDP and as the home to 62 out of the 100 most valuable brands in the world, it’s not surprising that America is in the driver’s seat,” Quelch notes. He characterizes the U.S. model of management as focused on immediate outcomes... View Details
Keywords: Garry Emmons
- 01 Mar 2010
- News
Money Matters
Burden Hall during orientation for the January 2001 cohort. That’s where Agarwala and Varma first met. “We stayed in contact as friends over the next two years, but there was no talk of starting a business,” recalls Agarwala. He and Varma... View Details
- 20 Jul 2022
- News
Wired to be Inspired
be in everything they did. It informed their strategy, it informed their organizational practices, it informed their culture and hiring, it really permeated the organization in two significant ways. The first was purpose was like a compass, it was an View Details