Brand Network - Publications - Faculty & Research

Profile

Juan Camargo

in both tech and aesthetics." TARGET THE TASTEMAKERS To reach the cool kids, Camargo and Cadillac partnered with IvyConnect, a members-only social network founded by Philipp Triebel and Beri Meric (both MBA 2010). "Using the... View Details

Keywords: Manufacturing; Technology; Consumer Products

Profile

Rocio Parra

term, I'm looking forward to working in an operational role where I get to share in the management of a brand and strategy execution. I look forward to both the analytical and creative aspects of my job as an associate marketing manager.... View Details

Keywords: Retail

Profile

Anddria Clack

nature of the opportunities available to us. Through learning directly from over 900 classmates - including farmers, entrepreneurs and brand managers - I was exposed to careers in business that I didn't even know existed. In participating... View Details

Keywords: Technology; Investment Management / Hedge Fund; Other Financial Services

Profile

Evelyne White

the model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business.... View Details

Keywords: Technology; Services

Profile

Leo Markel

Business School provided guidance at every turn. From career coaches to peers and alumni living the careers about which I dream, I've been fortunate to benefit from the wisdom of the HBS village. Third, the HBS brand has opened many... View Details

Keywords: Venture Capital / Private Equity; Financial Services; Other Financial Services; Nonprofit / Government

Profile

Minal Mehta

the support of such a strong community. As our base of instructors continues to grow, we are starting to see the network effect of BollyX gaining more brand awareness." What's it like to wear two very... View Details

Keywords: Entrepreneurship; Services

Publications