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- News (169)
- Research (224)
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- 10 Sep 2020
- News
Name Your Brand with a Global Audience in Mind
- 22 Feb 2022
- News
Brand New
World War II, members played a key role in the Normandy invasion. When Sundy left the army for the corporate world, he turned his attention to similarly storied names such as Cheerios, Betty Crocker, KitchenAid, and Maytag in his... View Details
- 23 Apr 2012
- News
How to Brand a Next-Generation Product
- 29 Oct 2021
- News
Eight Companies That Changed Their Names to Signal a Strategy Shift
- 01 Apr 1999
- News
A Vibrant Brand
surrounded by Vibe posters - in the Manhattan office where he oversees the Vibe brand, is clear: he owes a tremendous amount to others. Insightful and likable, Clinkscales would be equally at ease in a trendy New York dance club or in the Harvard Club. The View Details
Keywords: Susan Young
- 20 Sep 2021
- News
What Brands like Reebok Can Learn from Hollywood Reboots
- 25 Oct 2018
- News
The Rise And Fall Of A Household Name
- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
Juvenile Diabetes Research Foundation, had a brand problem: the disease it addressed was no longer known as juvenile diabetes, as children and adults were being diagnosed in equal numbers. Pitter-Armand was charged with repositioning the... View Details
Keywords: April White
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
a driving force in defining Hulu’s brand vision and strategy. She has built a tremendous multitalented team and developed strategic campaigns that helped double Hulu’s subscriber base.” READ MORE View Details
Keywords: Arts, Entertainment
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
trademark lawsuit, or spending money on a domain name or logo that turns out to be unusable. As head of Master-McNeil, a Berkeley-based naming and branding agency behind View Details
Keywords: Julia Hanna
- 05 May 2017
- News
Barnes & Noble Names Demos Parneros CEO
Demos Parneros (AMP78, 2010), who had been working as Barnes & Noble’s COO for the last five months, has been named the booksellers new CEO. A story in the New York Times details the company’s recent struggles, which includes everything... View Details
- 19 Apr 2019
- News
Tiger’s Back, and That’s Good News for Other Troubled Brands
- 16 Sep 2011
- News
AIG Restores Name in TV Ad, Fulfilling CEO Call on Comeback
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
the company’s name and philosophy. “The name Intelligent Mexican Marketing was [developed] because we wanted to challenge how Latinos were perceived in the United States. Our objective as a company was to... View Details
- 12 Feb 2021
- News
How Dunkin’ Donuts Took Over the World
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Courtesy Bob Rosenberg Courtesy Bob Rosenberg Dan Morrell: In 1963, Bob Rosenberg’s (MBA 1963) father asked him to become CEO of Universal Food Systems—which included a regional View Details
Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade
- 25 Aug 2022
- News
Action Plan: Fired Up
pegged Traeger as a lifestyle company: “When people say your grills changed their lives, show you their Traeger tattoos, and name their kids after your company, you’d better listen,” says Andrus, who has created a corporate culture around... View Details
- 03 Mar 2017
- News