Brand Management - Publications - Faculty & Research

09 Nov 2015
News

Why Simple Brands Win

Keywords: brand management; branding

10 Jan 2014
News

Brand Envy: What to Do?

Keywords: branding; brands

23 Dec 2009
News

Managing Starwood's Brand & Expansion Strategy

Keywords: Hospitality; Real Estate

15 Aug 2024
News

How AI Can Power Brand Management

01 Mar 2021
News

Manage the Suppliers That Could Harm Your Brand

13 May 2022
News

Approach Your Personal Brand Like a Project Manager

22 Feb 2022
News

World War II, members played a key role in the Normandy invasion. When Sundy left the army for the corporate world, he turned his attention to similarly storied names such as Cheerios, Betty Crocker, KitchenAid, and Maytag in his marketing roles at General Mills and... View Details

Keywords: April White; manufacturing; life experience; leadership; Black; African American; Furniture and Related Product Manufacturing; Manufacturing

23 Apr 2012
News

The Paradox of Personal Branding

01 Apr 1999
News

A Vibrant Brand

whom he regularly rubs shoulders. Instead, they include the likes of Dick Serafin, a production manager at Time Warner, and Sherill R. Heron and Jonathan A. Kraft, HBS classmates whose support he is "determined to pay back." Clinkscales's... View Details

Keywords: Susan Young

01 Sep 2008
News

The Levitt Brand

management is particularly relevant in a global business,” she adds. “I knew every single department store owner in every part of the world we did business in. I always took a special gift from Mrs. Lauder and sat down for a glass of... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

30 Jun 2017
News

Rebuilding the Girl Scouts Brand

spent more than a decade at PepsiCo, for the most part undertaking brand management for well-known products such as Aquafina and Starbucks Bottled Frappuccino. During her time at the company, she was also... View Details

Keywords: April White

01 Feb 1999
News

Newman's Own Brand of Charity

hire an experienced COO. Reflecting on that decision during the afternoon gathering of members of the Social Enterprise Club in Aldrich Hall, Newman noted, "From the beginning, our management philosophy was, 'If we ever have a plan, we're... View Details

08 Apr 2011
News

Investing in the Family Brand

Keywords: Real Estate

24 Sep 2018
News

Why Bad “Plot Twists” Ruin Brand Stories

01 Mar 2004
News

Protecting against the Erosion of Brand Value

brands of premium cachet and the premium prices that come with it. “The same forces that cause the commoditization of products and services precipitate the commoditization of brands,” they continue. Fortunately, View Details

Keywords: Publishing Industries (except Internet); Information

01 Dec 2014
News

Faculty Q&A: The New Brand Manager: You

Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer... View Details

Keywords: April White

07 Mar 2019
News

Smart Marketing Brings Rapid Growth to Latino Brands

accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, and how that... View Details