Filter Results:
(54)
Show Results For
- All HBS Web
(272)
- News (54)
- Research (154)
- Multimedia (2)
- Faculty Publications (68)
Show Results For
- All HBS Web
(272)
- News (54)
- Research (154)
- Multimedia (2)
- Faculty Publications (68)
Page 1 of 54
Results →
Sort by
- 08 Aug 2019
- News
Shohoz Celebrates 5th Anniversary With New Brand Positioning
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the View Details
- 15 Jun 2016
- News
How China Won the Keys to Disney’s Magic Kingdom
- 14 Dec 2022
- News
Santa Claus Debates Whether to Outsource Toy Production
- 16 Aug 2010
- News
Sports Marketing Lifetime Achievement Award
- 01 Jun 2023
- News
Buy Big, Sell Small
If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay of the country’s $932 billion retail economy. The shops are... View Details
- 01 Jun 2023
- News
Cultivating Prosperity in Afghanistan
Kimberly Jung, pictured in a field of crocuses, returned to Afghanistan to understand how she and her cofounders could import saffron to the United States. Photo courtesy of Kimberly Jung During their first semester at HBS, former United States Army engineer officers... View Details
Keywords: Jennifer Gillespie
- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
the fact that it is sustainable and eco-friendly, immediately struck a chord with her, and the idea to create a luxury brand was born! After two years of research and hard work, we officially launched MAYU in November 2018. “Fashion and... View Details
- 01 Aug 1998
- News
High Honors
Johnson & Johnson in 1973 and in 1977 joined Standard Brands Incorporated. There she rose to become vice president of marketing for the margarine division. Standard merged with Nabisco in 1981, and in 1987 she was named president of... View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
start with European colonization, Indigenous histories of North America—or Turtle Island—stretch back millennia. Drawing on comparative analysis, firsthand Indigenous accounts, extensive historical writings, and his own experience, Omaha... View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
President and CEO of Banana Republic since 1995, Jeanne Jackson (MBA '78) has been credited with transforming the faltering safari clothing brand into one of the nation's leaders in - and definers of - casual attire. In 1998, Business... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities around the World by Yves L. Doz... View Details
- 01 Sep 2003
- News
Jeanne Jackson
most global businesses succeed because their core brand proposition has value across borders: Wal-Mart’s selection and low prices; McDonald’s convenience, cleanliness, and service; Nike’s commitment to performance.” Jackson believes that... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
products. Offer a rewards program that for every X number of boxes purchased through subscription, a box will be sent free to a friend or family member of their choosing. The objective is to convert the recipient into a subscriber. Use social media View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
extensions that would justify the heavy investment necessary to build a brand outside of Amazon. The question is whether there’s light at the end of the tunnel. Should Humpierres risk leaving Amazon in order... View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
of internationalizing firms’ policies that require employees of diverse skill sets to adopt English as their business language. For the past four years, with extensive support from the School’s research centers in Asia, Europe, and Latin... View Details
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service... View Details
- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details