Brand Equity - Publications - Faculty & Research

10 Jun 2021
News

How To Leverage Your Employees’ Personal Brands To Grow Your Business Equity

01 Dec 2020
News

Advance Racial Equity in the Office

Rice (MBA 1992), CEO and founder of Management Leadership for Tomorrow (MLT). Unlike the in-your-face brand of first-degree racism, that of the third degree occurs when organizations and institutions fail to weed out the practices that... View Details

04 Aug 2020
News

How Business Can Advance Racial Equity

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In mid-June, weeks after protests against racial injustice spread globally, the Leadership Now Project—founded in 2017 by HBS alumni to fix American democracy—released the Business for Racial View Details

12 Feb 2021
News

How Dunkin’ Donuts Took Over the World

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Courtesy Bob Rosenberg Courtesy Bob Rosenberg Dan Morrell: In 1963, Bob Rosenberg’s (MBA 1963) father asked him to become CEO of Universal Food Systems—which included a regional View Details

Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade

28 Mar 2024
News

Rooms with a View

argues that it’s their people. If companies understand the economics of the hospitality industry that way, Mirza believes more of the profits will flow to the employees. “In any service business, your brand View Details

Keywords: April White; photos by Christina Gandolfo; Hospitality

01 Dec 2022
News

Action Plan: To the Letter

most of his career in travel and in private equity. In 2019, the private equity firm HGGC acquired Monotype for $825 million and recruited Chacko in 2021 to run it. At Monotype, he learned to view type differently—and he also helped the... View Details

Keywords: April White; design; typography; change management; leadership; Special Design Services; Professional Services

25 Apr 2024
News

Origin Stories

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details

02 Nov 2022
News

Strong Finish

heard that classmate and former beauty industry executive Alicia Sontag (MBA 2001) was starting a growth equity fund focused on brands like hers, with an all-female leadership team, she was intrigued. “They... View Details

16 May 2024
News

On the Job

finding his way back to Wall Street, Schwartz returned to his native Canada, and in 1984 founded Onex Corporation, a private equity firm built on the values that changed the trajectory of his life so many years ago. Gerald Schwartz: I... View Details

Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade

12 Mar 2021
News

My Favorite Case

four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Sep 2023
News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details

Keywords: April White

01 Dec 2022
News

Full Court Press

private equity firm, offered both funding and expertise on scaling businesses in Africa. For NBA Africa, scaling requires building local, on-the-ground relationships, region by region. For NBA Africa, scaling requires building local,... View Details

Keywords: Dan Morrell

01 Jun 2008
News

Understanding the Digital Frontier

LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond... View Details

Keywords: Sean Silverthorne; Management

01 Oct 1999
News

Q & A: Jeanne P. Jackson: A New Regime at Banana Republic

President and CEO of Banana Republic since 1995, Jeanne Jackson (MBA '78) has been credited with transforming the faltering safari clothing brand into one of the nation's leaders in - and definers of - casual attire. In 1998, Business... View Details

07 Feb 2019
News

A Course Correction at Chris-Craft

Julius (MBA 1988) helped steer venerable boating brand Chris-Craft into calmer waters. Heese and Julius are the founders of the private equity firm Stellican, which—as detailed in the story—focuses on... View Details

04 Sep 2019
News

Alumni and Faculty Books for September 2019

science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details

16 Feb 2022
News

Holding Business to Account

many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you... View Details

27 Aug 2019
News

Sweating It Out in Philly; Whiskey Flights in Portland

Clubs News Clubs News Philly Club Builds Sweat Equity with SLT’s Amanda Freeman A dozen intrepid alumni from the HBS Club of Philadelphia recently worked up quite a sweat to learn more about the fitness industry from wellness entrepreneur... View Details

Keywords: Margie Kelley

21 May 2018
News

Community Partners Delivers “Expert Goodness” to the Bay Area

here. HBSAB Hosts CEO Brand Leadership Roundtable The HBS Association of Boston (HBSAB) held its 10th Annual CEO Brand Leadership Roundtable, “How Best-Selling Brands Thrive in... View Details