Brand Crises - Publications - Faculty & Research

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22 Jun 2010
News

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States

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July 2024
Article

Chatbots and Mental Health: Insights into the Safety of Generative AI

By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp and Stefano Puntoni

Chatbots are now able to engage in sophisticated conversations with consumers. Due to the ‘black box’ nature of the algorithms, it is impossible to predict in advance how these conversations will unfold. Behavioral research provides little insight into potential safety... View Details

Keywords: Autonomy; Chatbots; New Technology; Brand Crises; Mental Health; Large Language Model; AI and Machine Learning; Behavior; Well-being; Technological Innovation; Ethics

29 May 2020
Op-Ed

How Leaders Are Fighting Food Insecurity on Three Continents

COVID-19 is creating unprecedented strains on food security worldwide. The United Nations' World Food Programme warns that the pandemic could almost double the number of people facing food crises in low- and middle-income populations to... View Details

Keywords: by Howard Stevenson and Shirley Spence; Agriculture & Agribusiness

December 2014 (Revised May 2019)
Case

Bhutan: Governing for Happiness

By: Sophus A. Reinert, Thomas Humphrey and Benjamin Safran

Unique among the world’s countries, the Himalayan Kingdom of Bhutan had abandoned the traditional policy goal of increasing Gross Domestic Product (GDP) in favor of pursuing Gross National Happiness (GNH). Famously, Bhutan ranked highly on lists of the happiest... View Details

Keywords: Happiness; Economic Growth; Governance; Cost vs Benefits; Bhutan

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07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

communicating during a crisis, brands that do it well have the opportunity to reap significant rewards. 65 percent of surveyed consumers indicated that their likelihood of purchasing a brand would... View Details

Keywords: by Jill Avery and Richard Edelman

12 Mar 2020
Video

Robert Brozin

Robert Brozin, the co-Founder of Nando’s, a South African-based restaurant chain specializing in Portuguese food, discusses the challenges of starting his business during the apartheid regime before 1994, and... View Details

Patrick Chalhoub

Keywords: Luxury, retail

05 Feb 2013
First Look

First Look: Feb. 5

operations intertwined. Working Together in Crises Authors:Leonard, Herman B. "Dutch", and Arnold M. Howitt Publication:Crisis Response Journal Abstract No abstract available. Paper: View Details

Keywords: Sean Silverthorne

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

and the way unexpected crises can emerge rapidly, leaders must move faster and display more strategic agility than ever before. Much of Watkins’ advice about how company officials should assume a leadership post still holds true. It’s... View Details

Keywords: by John Quelch

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

even excluding COVID-19 deaths) Mental health crises Secondary health problems from neglect/postponement of routine/preventative care Mass unemployment Dining, entertainment, arts, tourism industries—the whole experiential... View Details

Keywords: by Boris Groysberg and Robin Abrahams

Podcast - Business & Environment

fabric. Patrik brings his prior experience leading Under Armour and other global brands across the textile and footwear industry for over 35 years. Patrik describes how ReJu turns discarded apparel made of polyester blends into new... View Details

21 Jun 2011
First Look

First Look: June 21

Maddalena Hotel & Yacht Club in north Sardinia, pose a branding challenge. Can all the properties, including the Forte Village, be successfully brought under one umbrella brand, namely, Eleganzia? Moreover, what should the character... View Details

Keywords: Sean Silverthorne

2023 Reunion Presentations - Alumni

crises are. CASE STUDY: The Rise of DTC Brands – Implications for Legacy Brands Professor Rajiv Lal + More Info – Less Info This modified case discussion does not require... View Details

Skydeck - Alumni

losing it startup dominance—and what that could mean for the future of innovation The Long View: Persevering Through Past Crises HBS alumni on lessons learned from navigating difficult times How To Make Diversity a Reality ICV Partners... View Details

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Protect and Pivot Boris Groysberg, Richard P. Chapman Professor of Business Administration. MARKETING Tip: Tailor your brand stories to the new reality. Which types of brand stories should companies tell?... View Details

Keywords: by Sean Silverthorne

21 Apr 2015
First Look

First Look: April 21

relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details

Keywords: Carmen Nobel & Sean Silverthorne

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

Equally, it is evident that major reputational crises can inflict major damage on corporations in developed markets. One only has to think of the ongoing damage to the German auto manufacturer VW caused by the emissions scandal. However,... View Details

Keywords: by Sean Silverthorne