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  • 22 Jun 2010
  • News

Obama's Tarnished Brand

  • June 2024 (Revised November 2024)
  • Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas
On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States
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  • July 2024
  • Article

Chatbots and Mental Health: Insights into the Safety of Generative AI

By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp and Stefano Puntoni
Chatbots are now able to engage in sophisticated conversations with consumers. Due to the ‘black box’ nature of the algorithms, it is impossible to predict in advance how these conversations will unfold. Behavioral research provides little insight into potential safety... View Details
Keywords: Autonomy; Chatbots; New Technology; Brand Crises; Mental Health; Large Language Model; AI and Machine Learning; Behavior; Well-being; Technological Innovation; Ethics
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  • 29 May 2020
  • Op-Ed

How Leaders Are Fighting Food Insecurity on Three Continents

COVID-19 is creating unprecedented strains on food security worldwide. The United Nations' World Food Programme warns that the pandemic could almost double the number of people facing food crises in low- and middle-income populations to... View Details
Keywords: by Howard Stevenson and Shirley Spence; Agriculture & Agribusiness
  • December 2014 (Revised May 2019)
  • Case

Bhutan: Governing for Happiness

By: Sophus A. Reinert, Thomas Humphrey and Benjamin Safran
Unique among the world’s countries, the Himalayan Kingdom of Bhutan had abandoned the traditional policy goal of increasing Gross Domestic Product (GDP) in favor of pursuing Gross National Happiness (GNH). Famously, Bhutan ranked highly on lists of the happiest... View Details
Keywords: Happiness; Economic Growth; Governance; Cost vs Benefits; Bhutan
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  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

communicating during a crisis, brands that do it well have the opportunity to reap significant rewards. 65 percent of surveyed consumers indicated that their likelihood of purchasing a brand would... View Details
Keywords: by Jill Avery and Richard Edelman
  • 12 Mar 2020
  • Video

Robert Brozin

Robert Brozin, the co-Founder of Nando’s, a South African-based restaurant chain specializing in Portuguese food, discusses the challenges of starting his business during the apartheid regime before 1994, and... View Details

    Patrick Chalhoub

    Keywords: Luxury, retail
    • 05 Feb 2013
    • First Look

    First Look: Feb. 5

    operations intertwined. Working Together in Crises Authors:Leonard, Herman B. "Dutch", and Arnold M. Howitt Publication:Crisis Response Journal Abstract No abstract available. Paper: View Details
    Keywords: Sean Silverthorne
    • 21 Jun 2011
    • First Look

    First Look: June 21

    Maddalena Hotel & Yacht Club in north Sardinia, pose a branding challenge. Can all the properties, including the Forte Village, be successfully brought under one umbrella brand, namely, Eleganzia? Moreover, what should the character... View Details
    Keywords: Sean Silverthorne
    • 17 Aug 2020
    • Research & Ideas

    What the Stockdale Paradox Tells Us About Crisis Leadership

    even excluding COVID-19 deaths) Mental health crises Secondary health problems from neglect/postponement of routine/preventative care Mass unemployment Dining, entertainment, arts, tourism industries—the whole experiential... View Details
    Keywords: by Boris Groysberg and Robin Abrahams
    • 11 Apr 2023
    • Op-Ed

    The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

    and the way unexpected crises can emerge rapidly, leaders must move faster and display more strategic agility than ever before. Much of Watkins’ advice about how company officials should assume a leadership post still holds true. It’s... View Details
    Keywords: by John Quelch
    • Web

    Podcast - Business & Environment

    Company How Footwear Startup Allbirds is Decarbonizing Fashion 04 MAY 2022 | Climate Rising In this bonus episode, sustainable footwear brand Allbirds co-founder and co-CEO Joey Zwillinger, Prof. Michael Toffel, and Cold Call host Brian... View Details
    • Web

    2023 Reunion Presentations - Alumni

    crises are. CASE STUDY: The Rise of DTC Brands – Implications for Legacy Brands Professor Rajiv Lal + More Info – Less Info This modified case discussion does not require... View Details
    • Web

    Skydeck - Alumni

    Disruption Lessons from an Indonesian entrepreneur aiming for impact, not exit The Camel and the Unicorn Why Silicon Valley is at risk of losing it startup dominance—and what that could mean for the future of innovation The Long View: Persevering Through Past View Details
    • Web

    Profiles - MBA

    2023 Cohort 4 Siona Prasad "I believe that technology has an immense potential to fight medical challenges, combat environmental crises and improve overarching public health systems. I've had the chance to be a part of research... View Details
    • 06 Oct 2020
    • Sharpening Your Skills

    18 Tips Managers Can Use to Lead Through COVID's Rising Waters

    Protect and Pivot Boris Groysberg, Richard P. Chapman Professor of Business Administration. MARKETING Tip: Tailor your brand stories to the new reality. Which types of brand stories should companies tell?... View Details
    Keywords: by Sean Silverthorne
    • 21 Apr 2015
    • First Look

    First Look: April 21

    relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details
    Keywords: Carmen Nobel & Sean Silverthorne
    • 27 Feb 2017
    • Research & Ideas

    Reputation is Vital to Survival in Turbulent Markets

    Equally, it is evident that major reputational crises can inflict major damage on corporations in developed markets. One only has to think of the ongoing damage to the German auto manufacturer VW caused by the emissions scandal. However,... View Details
    Keywords: by Sean Silverthorne
    • Web

    2022 Reunion Presentations - Alumni

    and is well worth the effort. Slides Predicting Market Bubbles and Financial Crises Professor Robin Greenwood + More Info – Less Info Over the past decade, researchers at Harvard Business School, through the Behavioral Finance and... View Details