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- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
millions of users and we get to make money earlier with a higher value subscription model. As we look forward, we are interested in also aligning our business model with people actually reducing emissions, not just offsetting them. So when people make View Details
- 20 Jan 2023
- News
Free Spirits
social-media challenges like Sober October, One Year No Beer, or Dry January. (A damp version is also an option.) In large part, it’s Generation Z that is leading the rebellion and embracing sobriety as a wellness choice more than their... View Details
- 11 Mar 2021
- News
Leading with Heart
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
- 01 Aug 1998
- News
High Honors
supply officer who was an HBS alumnus and who lent him copies of the Harvard Business Review. With a wife and children to support, Dunn decided that HBS would be a good choice when his tour of duty ended in 1959. Admitted to the Class of... View Details
- 01 Sep 2010
- News
Dare to be Different
that as consumers, we are tempted by a far greater number of brand choices that rotate much more frequently. I talk in the book about how, many years ago, I used to date a guy who was a fanatic about... View Details
- 01 Oct 2001
- News
HBS Press Books in Brief
believes the key to making better strategic choices in turbulent markets lies in understanding the level of uncertainty faced in a given situation. 20/20 Foresight provides a framework for learning to separate what can be known from what... View Details
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic marketing View Details
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
immigrant who shrewdly spotted an opportunity in the nascent steel industry and became one of the richest men in his adopted country. Carnegie's era also saw an unprecedented explosion of branded consumer goods, among them Ivory Soap,... View Details
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
job, Morgan elaborated on that earlier comment. “Glenn Beck is enormously fascinating to me because he is undeniably a national brand,” she said. “He has a strong, multiplatform, devoted audience. It’s an audience that does not have as many information View Details
- 01 Sep 2008
- News
Negative Ad Power
nefariousness of individual politicians and political parties. It’s the structure and rules of the political game. Political marketing is “do or die.” Candidates typically represent one of only two viable choices for voters and face a... View Details
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and Meijer)... View Details
- 01 Dec 2008
- News
Alumni Books
This consciousness-raising book asks business students, who are usually risk-averse, to look at risk in a new way. It argues that choices they think are “safe” (lucrative jobs taken only for financial gain, service to others deferred... View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
of the old. One of the points we debate in class is whether social media are better at destroying value than creating it. In social media an entity’s size and brand recognition make it more vulnerable to parody and attack, not safer. As... View Details
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
(science, technology, engineering, arts, and mathematics). Whether used as an introductory aid or to underscore previous knowledge, the book prepares today’s visually savvy children to succeed in school and life by analyzing the world around them. All the World’s a... View Details
- 01 Sep 2005
- News
Perfection’s Price
Although the Lane Bryant brand continues to thrive, the Kaplans saw a need for more choice in color, styles, cut, and price. At Fashion To Figure (named so because “Gram used to say you should never ask... View Details
- 01 Jun 2016
- News
Case Study: On the Table
choices among payment vendors and difficulties finding employees with e-commerce experience, necessitating extensive training. The Question: Cahuzac and his cofounders had planned to run a furniture company, not a logistics one. How can... View Details
- 01 Sep 2013
- News
A Hollywood Backstory
What can I say—even at nine years old, it spoke to me about assuming control over one's life. Twenty-five years later, after HBS, strategy consulting, and brand management, I chucked it all and decided I was a writer. Thank you, Benjamin... View Details
- 01 Dec 2020
- News
The Fine Print: Alumni Recommend Their Best Reads
him to build an iconic global brand and business. —Adrien Boyer (MBA 2005) Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption, by Ben Mezrich I highly recommend this for anyone interested in learning about the impact... View Details
- 01 Mar 2005
- News
In the Blood
choice is horse racing, not baseball, and the heroes are mostly of the four-footed variety. Just across the road is Keeneland, a sprawling auction and racing complex where Robert Clay (OPM 4, 1980) recently sold a horse from his nearby... View Details