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- 23 Jan 2020
- News
It has never been easier to launch a new brand
- 11 Apr 2013
- News
Canada Goose CEO’s ‘aha’ moment: ‘I realized the brand was real’
- 03 May 2016
- News
Beyonce Goes From Lemonade to Watermelons With Juice Investment
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s smallest book on the world’s biggest... View Details
Keywords: podcasts
- 22 Sep 2022
- News
The Beauty Guide
Courtesy Michelle Freyre Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted... View Details
Keywords: Maureen Harmon
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
freedom to live your life, your way. I look at celebrities through a stark business lens. Instead of agreeing that Beyoncé is one of the most influential people in the world because Time magazine said so, or because she has the most Twitter followers, I measure... View Details
- 01 Sep 2003
- News
Alumni Bookshelf
Authentic Leadership by William W. (“Bill”) George (MBA ’66) (Jossey-Bass) Drawing from a decade of experience as CEO and chairman of medical technology company Medtronic, George analyzes the causes of the current crisis in corporate... View Details
- 01 Dec 2017
- News
Yoga Inc.
have been crucial for brand success. Likewise, yoga is more authentic if, for example, you use Sanskrit names for the asanas, or poses. But others find what they hear as “Sanskrit mumbo jumbo” off-putting,... View Details
Keywords: Deborah Halber
- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and brand... View Details
- 31 Jan 2023
- News
Female Founders' Dilemmas; UK Tech Startups
Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their startup journeys with guest moderator Sowmya Pelluru, director... View Details
Keywords: Margie Kelley
- 19 Sep 2012
- News
On a Sound Track
them in grassroots environments, such as the US Open of Surfing; the Vans Warped Tour; local skate, snow, and music events. We are continually building authenticity in the brand by going to the places where... View Details
- 01 Sep 2012
- News
On a Sound Track
them in grassroots environments, such as the US Open of Surfing; the Vans Warped Tour; local skate, snow, and music events. We are continually building authenticity in the brand by going to the places where... View Details
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
break out the most authentic Bhangra moves, you wouldn't guess that many of them were not exposed to South Asian dance styles before training to become instructors. "Another key aspect of our fitness program is that it is truly gender... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Chick-fil-A Foundation, lists some simple but powerful ways people can affect others and create a legacy of service. His stories aim to help people demonstrate life-changing compassion, understand courage, make brave choices every day, and share View Details
- 01 Jun 2010
- News
Michael Depatie
“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So, the Triton: a Kimpton Hotel; the... View Details
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
not photoshopped to perfection but are flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics cannot match. He also discusses the... View Details
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
faculty research on brand authenticity and maintaining brand identity post-merger. Or, read what thought leaders have to say regarding best practices on integration... View Details
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
profits. 'NuCor Steel' highlights the death of an industry. It's comfortable to think that the leading brands of today and the industries we know and love will be around indefinitely. As 'NuCor' articulates, this thinking is very much a... View Details
- 20 Feb 2013
- News
Thanking Veterans Online
because they don't live close to a physical distribution point or they are exposed to elevated risk of identity theft by carrying around a DD 214 when they do claim benefits. Correcting that injustice motivates me." The two founders realized that a secure, digital... View Details