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- People (1)
- News (103)
- Research (281)
- Multimedia (1)
- Faculty Publications (56)
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- 12 Mar 2014
- News
Old Spice Attracting Women in Gender-Bending Hit for P&G
- 01 Feb 2017
- News
The Hot New Brand of Higher Education
- 01 Apr 1999
- News
A Vibrant Brand
rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation figures are, Clinkscales realizes that expanding the Vibe... View Details
Keywords: Susan Young
- 10 Jan 2014
- News
Red Lobster and the Brand Envy Dilemma
- 12 Mar 2009
- News
Hello, Girls
- 02 May 2022
- News
Business Ethics: What Everyone Needs to Know
- 01 Dec 2023
- News
Thinking Ahead
plaque has real meaning that ties into your company’s purpose. And carefully consider the benefits you offer. Hall offers the example of Wegmans, which began an effort in 1984 to attract hardworking teenagers interested in advancing at... View Details
- 28 Mar 2024
- News
Rooms with a View
the highest and lowest paid in the hospitality. Data science can take the internal politics and implicit bias out of hiring and promotion and it can also help investors see where a brand’s true value lies. Traditionally, hotel brands have... View Details
- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
partnerships with others, like Time Warner. Martha had lots of ideas and a great sense of the possibilities of the businesses and the potential for brand building, but what was missing was a real game plan for getting there. Conversely, I... View Details
- 01 Dec 2023
- News
A More Accommodating Approach
Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market’s most... View Details
- 11 Mar 2021
- News
Leading with Heart
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details
- 01 Dec 2008
- News
Innovation as P&G’s Key
many pages. But more recent triumphs are also instructive, such as how the tired Herbal Essences brand was revived in part by pouring it into a curvaceous, nestable bottle intended to appeal to Gen-Y women. The Game-Changer is rich with... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
in subscriber growth and customer feedback. However, the lucrative market opportunity ($8 billion, growing at 4 percent year-over-year) and the low costs of entry are attracting new competition. New cat-focused subscription boxes have... View Details
- 01 Sep 2010
- News
Fair Trade
advertised as “The Soap of the Beautiful Woman.” Just as soap was transformed from being about hygiene to being about beauty, so toothpaste brands increasingly emphasized their ability to make their users more View Details
- 01 Jun 1997
- News
HBS Cyberposium Brings Online Future into Focus
student volunteers from the Communications, Media, and Computing Ventures Club who organized seven provocative panel discussions and a number of leading-edge product demonstrations and entrepreneurial workshops. The two-day event View Details
Keywords: Meg Gardner
- 14 Oct 2020
- News
Sewn with Love
could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders... View Details
Keywords: Maureen Harmon
- 01 Mar 2007
- News
Daniel Vasella
years the growth rate of the vaccine industry will be between 15 and 20 percent, making it a very attractive industry. The margins are, again, not as high as in patented, branded products, but they still are... View Details
- 01 Feb 2000
- News
HBS Alumni Association Board of Directors: President's Report
at 40 percent), proactively publicize the School's Web site and add new features that will attract more alumni to the site, and develop push technology allowing alumni to subscribe to specific online offerings. Last year, the committee... View Details
Keywords: Edmund A. Hajim (MBA '64)
- 01 Sep 2008
- News
An American Story
imagine Ted Levitt was one of them.” At Antioch, Levitt met Joan Levy, who was attracted to his straightforward manner. “I was working on a paper in study hall, and he suddenly appeared and asked if I wanted to go out Saturday night,” she... View Details