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- 01 Sep 2008
- News
The Levitt Brand
Business Review to Levitt, who posted his preference for the active voice, vigorous verbs, and shorter sentences in the staff bathrooms. “Someone said it was bizarre,” Levitt told USA Today. “Chacun à son goût.”; Levitt deployed that... View Details
- 09 Jun 2020
- News
Brands under pressure to make a stand on racism
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer... View Details
Keywords: April White
- 17 Dec 2020
- News
Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta
backgrounds.” With more than 2,000 HBS alumni in Japan, Tanaka says the HBS Club of Japan is a critical core organization providing “inspiring, impactful, and vibrant activities as well as strengthening the alumni network.” Those View Details
Keywords: Margie Kelley
- 01 Dec 2023
- News
Case Study: Staking a Claim
Surround’s niche but results can be a little all over the place, Terry acknowledges, and the organic content is probably better for top-of-the-funnel awareness. As a small startup with no brand awareness, Surround needs more View Details
- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
partnerships with others, like Time Warner. Martha had lots of ideas and a great sense of the possibilities of the businesses and the potential for brand building, but what was missing was a real game plan for getting there. Conversely, I... View Details
- 25 Apr 2024
- News
Origin Stories
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details
- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
our growth strategy to diversify the business portfolio. One of my key responsibilities is to ensure that everything we do has a well-documented system and process. A day at work could involve any or all of the activities I mentioned... View Details
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details
Keywords: Jennifer Gillespie
- 01 Oct 1999
- News
Eight Among Many: Peter G. Harf
divisions - Coty and Lancaster - and its seven thousand employees worldwide. The Coty Division manufactures mass-market fragrances, cosmetics, and skin-care products that are available in drug and grocery stores, while the Lancaster Group markets prestige View Details
Keywords: Susan Young
- 01 Sep 2023
- News
Made in Italy
focused on the past, present, and future of capitalism and the iconic brands that have established the “Made in Italy” label as an international symbol of quality and luxury. The School’s elective IFCs bring second-year students... View Details
Keywords: April White
- 01 Jun 2023
- News
From Big Pharma to Startup
Hunter Goble (MBA 2022) did not enroll in Harvard Business School with dreams of becoming an entrepreneur. After earning his MBA, Goble intended to return to Eli Lilly to continue to work building brands and launching products. He... View Details
Keywords: April White
- 11 Mar 2021
- News
Leading with Heart
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details
- 01 Aug 1998
- News
High Honors
up poor in a single-parent home in Brooklyn during the Great Depression, such success could not have seemed within reach. After graduating from a vocational high school, Dunn went to work for the Pennsylvania Railroad. In 1947, he joined the Marine Corps Reserves and... View Details
- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that... View Details
- 01 Apr 2002
- News
Dean Clark Visits Alumni in Europe
Dean Clark Visits Alumni in Europe In January, Dean Kim B. Clark traveled to Paris, London, and Frankfurt to update HBS alumni on the School’s European Research Initiative as well as on key activities back at Soldiers Field. His stop... View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
to success. “Career forward” means keeping a focus on the future and recognizing that being good at your job is often not enough—that you should take every opportunity to boost your connections, take on “difficult” assignments, and work View Details
- 04 Sep 2019
- News
Action Plan: A New ’Cue
sketch out Pork & Mindy’s—the fast-casual barbecue brand that will have 65 locations in the West and Midwest by the end of 2019, along with a growing retail line. On that white board Corsello identified three obstacles. Two were... View Details
Keywords: April White
- 01 Dec 2022
- News
Full Court Press
decades thereafter, the NBA’s activity on the continent focused on grassroots development. Its international Basketball Without Borders program, which launched in Africa in 2003, featured athletic development and training as well as... View Details
Keywords: Dan Morrell