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- 01 Apr 1999
- News
A Vibrant Brand
such as the Society of Publication Designers, it has been nominated for five National Magazine Awards. In fact, two of Vibe's recent accomplishments have put the enterprise in the company of Rolling Stone. With the 1997 acquisition of... View Details
Keywords: Susan Young
- 25 Apr 2024
- News
Origin Stories
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details
- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
vehicles in the long term.” What are your short- and long-term goals for this work? “In the short term, I am working on integrating our latest acquisitions into the PCL group, introducing new products into our existing setup, establishing... View Details
- 01 Jun 2023
- News
Pet Project
data will confirm. The relative investment in driving new customer acquisition via retail is much lower than ecommerce, where driving site traffic is costly, and even SEO and referrals require investment. So a true apples-to-apples... View Details
- 02 Nov 2022
- News
Strong Finish
Heela Yang and Alicia Sontag Four years after its launch in 2015, the Brazilian-inspired beauty brand Sol de Janeiro was already profitable; its skin-tightening Bum Bum Cream had been Sephora’s top-selling skin care product for three... View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 22 Feb 2022
- News
Breaking News
the Colorado Sun. The acquisition was backed by a mix of national and local impact investors. “While impact capital has made a huge difference in other social-problem areas, there has been no front door for impact capital in the news... View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
company's bevy of billion-dollar brands like Crest, Pampers, and Tide. He has also given considerable emphasis to nurturing talent, instituting leadership programs aimed at everyone from P&G's top 100 managers worldwide to the company's... View Details
- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350 interactive campaigns, connecting Fortune 500 View Details
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service... View Details
- 01 Oct 2000
- News
Raymond A. Baxter: Sweet Smell of Success
creating new products for giant brands such as Keebler and Nabisco, Interbake is the oldest producer of Girl Scout cookies and the primary source of ice-cream sandwich wafers in the United States. ABC Bakers, a division of Interbake... View Details
Keywords: Julia Hanna
- 01 Oct 2000
- News
Mario A. Corti: Global Reconnaissance
focuses on six worldwide corporate brands, including Nestlé, Nescafé, Nestea, Buitoni, Maggi, and Friskies, which are complemented by regional brands such as Stouffer's and Crosse & Blackwell. After graduating from HBS, Corti took a job... View Details
Keywords: Garry Emmons
- 01 Sep 2010
- News
Fair Trade
developed high-volume brands in its other consumer products, became one of the most important examples of this strategy .P&G’s acquisitions of Cover Girl and Max Factor had given the company a portfolio of... View Details
- 04 Sep 2019
- News
Clicks and Mortar
will move your purchasing to the digital space after visiting the pop-ups, so it’s not meant to be a channel of distribution; it’s an acquisition engine and a way to make a brand splash in a particular... View Details
- 01 Dec 2016
- News
Case Study: Sweat the Technique
their apps (minimizing Nix’s customer acquisition costs), and then used and repurposed by vast communities of fitness consumers in novel ways that only escalate the value to them and to Nix. Yes, Nix still needs the physical product, but... View Details
Keywords: Dan Morrell
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term... View Details
Keywords: Dan Morrell
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the months leading up to the... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
limited upside (no chance of brand extension, no reselling to existing customers), but you have to pay for customer acquisition even inside Amazon. Shopify requires you to invest in many things beyond... View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of View Details
- 01 Mar 2011
- News
Two Kinds of Green
private equity firm AEA Investors, which expanded Burt’s into stores like CVS, Walgreens, and Target. Burt’s subsequent acquisition by Clorox raised eyebrows. After all, Clorox is best known for making household bleach. “We did not want... View Details