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- Faculty Publications (496)
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- 22 Feb 2022
- News
Brand New
World War II, members played a key role in the Normandy invasion. When Sundy left the army for the corporate world, he turned his attention to similarly storied names such as Cheerios, Betty Crocker, KitchenAid, and Maytag in his marketing roles at General Mills and... View Details
- 01 Apr 1999
- News
A Vibrant Brand
whom he regularly rubs shoulders. Instead, they include the likes of Dick Serafin, a production manager at Time Warner, and Sherill R. Heron and Jonathan A. Kraft, HBS classmates whose support he is... View Details
Keywords: Susan Young
- 01 Sep 2008
- News
The Levitt Brand
skill,” wrote Levitt, citing the railroads as one example of a business that lost its way. “They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. . . .They were View Details
- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
spent more than a decade at PepsiCo, for the most part undertaking brand management for well-known products such as Aquafina and Starbucks Bottled Frappuccino. During her time... View Details
Keywords: April White
- 01 Feb 1999
- News
Newman's Own Brand of Charity
Sector, details the 1982 launch and subsequent development of Newman's Own. Based in Westport, Connecticut, the company began as "something of a lark," according to Newman, with two thousand bottles of vinaigrette salad dressing made from his own recipe. He marketed... View Details
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
brands of premium cachet and the premium prices that come with it. “The same forces that cause the commoditization of products and services precipitate the commoditization of brands,” they continue.... View Details
- 01 Dec 2014
- News
Instilling Production with Principles
clean out their closets and earn some cash or score discounted used clothing and lighten fashion’s carbon footprint. Revitalizing Bricks and Mortar Under the guidance of product manager Soufi Esmaeilzadeh... View Details
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
“And today, we have 250 to 300 products and brands that are properly represented at a store level. We're also starting to develop our own set of products and View Details
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased... View Details
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
Actually, we like to see them fail as often and as early as possible," Assistant Professor Stefan H. Thomke said with a wink as he watched students in his elective MBA course Managing Product Development... View Details
Keywords: Margie Kelley
- 25 Aug 2022
- News
Action Plan: Fired Up
growth at a 26-year-old regional business. Its self-described “Traegerite” customers were intensely loyal to the company’s signature wood pellet–fired grills and smokers. But he didn’t anticipate the challenge of managing a disgruntled,... View Details
- 08 Sep 2016
- News
Monitoring global supply chains
- 01 Jun 2023
- News
In Full Flower
At Bloom & Wild, delivering a joyful experience that fits through a letter-box door slot (Courtesy of Bloom & Wild Group) When Aron Gelbard (MBA 2009) cofounded London-based Bloom & Wild in 2013, he did so with a specific goal: to make sending (and receiving) flowers... View Details
- 01 Jun 2023
- News
Buy Big, Sell Small
If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay of the country’s $932 billion retail economy. The shops are... View Details
- 01 Jun 2023
- News
Action Plan: Net Proceeds
than 1,500 jobs and became a movement the locals nicknamed ramase lajan (“picking up money” in Haitian Creole), as they came to see plastic as a resource instead of garbage. Not surprisingly, Goodwin learned that demand from brands and... View Details
- 01 Dec 2023
- News
Thinking Ahead
that can make a doctor-backed product like Systole a reassuring option, says Lee: “The patients I see are worried that the commercial options are too intense to be safe, or that they’ll be out of place if they aren’t a 20-something... View Details
- 01 Sep 2023
- News
Made in Italy
HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
Keywords: April White
- 01 Mar 2024
- News
Case Study: Testing the Waters
says, and boost brand awareness and its existing distribution channels. But not having a portfolio of innovative products in the pipeline feels risky to Picasso. She sees two other good options for... View Details
- 12 Mar 2021
- News
My Favorite Case
in the fall of 2008, the executive chairman of the luxury brand Shanghai Tang must decide what to do about a recently vacated creative director position and how to manage employees who see themselves as... View Details
- 01 Jun 2023
- News
Cultivating Prosperity in Afghanistan
dilemma while participating in the second semester required course The Entrepreneurial Manager taught by Shikhar Ghosh, the MBA Class of 1961 Professor of Management Practice and the faculty cochair of the... View Details
Keywords: Jennifer Gillespie