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  • Article

Multivoxel Patterns in Face-sensitive Temporal Regions Reveal an Encoding Schema Based on Detecting Life in a Face

By: Christine E. Looser, J. Swaroop Guntupalli and Thalia Wheatley
More than a decade of research has demonstrated that faces evoke prioritized processing in a 'core face network' of three brain regions. However, whether these regions prioritize the detection of global facial form (shared by humans and mannequins) or the detection of... View Details
Keywords: Brain Imaging; Social Psychology; Mind Perception; Identity; Science; Cognition and Thinking
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  • Article

How Beliefs about Self-creation Inflate Value in the Human Brain

By: Raphael Koster, Tali Sharot, Rachel Yuan, Benedetto De Martino, Michael I. Norton and Raymond J. Dolan
Humans have a tendency to overvalue their own ideas and creations. Understanding how these errors in judgement emerge is important for explaining suboptimal decisions, as when individuals and groups choose self-created alternatives over superior or equal ones. We show... View Details
Keywords: fMRI; Amygdala; Hippocampus; Medial Temporal Lobe; Caudate Nucleus; Values and Beliefs
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  • 17 Dec 2014
  • Research & Ideas

How Our Brain Determines if the Product is Worth the Price

pricing can be found in the article Deconstructing the Price Tag.) The Brain Shopping Experiment In a series of experiments, participants went shopping—while lying on their backs inside a functional magnetic resonance View Details
Keywords: by Carmen Nobel; Retail
  • Research Summary

Seeing Thought

By: Gerald Zaltman
This program of research combines the results from ZMET studies to create marketing stimuli such as advertising, retail store designs, product concepts, product design, and so forth, which are then presented to a sample of consumers whose reactions are observed using... View Details
  • Research Summary

Understanding Human Nature

By: Nitin Nohria
Recent advances in biological sciences provide great insights into the workings of the human brain and thereby into human nature. Drawing upon this research, my colleague Paul Lawrence and I propose a neo-Darwinian theory of human motivation based on four basic human... View Details
  • 2024
  • Working Paper

Computed Tomography (CT)--Beyond Traditional X-Rays: Case Histories of Transformational Advances

By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
This case history describes how Computed Tomography (CT) scanners - that combine Xrays and computers to image soft tissues of the brain and other organs -- have become a widely used diagnostic tool. Specifically, we chronicle the 1) initial development of CT... View Details
Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms
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  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

or vice versa? "We were looking at how the brain prioritizes visual information and social information," Looser says. While participants viewed a variety of images including human faces, doll faces, dog... View Details
Keywords: by Carmen Nobel
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

will be a hit or a flop.) Tricks of the Trade When tracking brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 09 Apr 2024
  • Book

Why Work Rituals Bring Teams Together and Create More Meaning

several experiments, and even performed brain scans. Norton makes an important distinction between a habit and a ritual; we may do both routinely, even unconsciously, but we ascribe more meaning to the latter. As a simple test, Norton... View Details
Keywords: by Michael Blanding
  • 09 Feb 2024
  • HBS Case

Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

you’re also losing muscle. You do not want to lose muscle. They’re not a cure. They work on the brain. They suppress the appetite. But 10 years later, what will happen to the brain and other body parts? They can’t predict that today.... View Details
Keywords: by Lane Lambert; Health; Pharmaceutical
  • 12 Apr 2017
  • Research & Ideas

Why Productivity Suffers When Employees Are Allowed to Schedule Their Own Tasks

other images randomly assigned to each of them by the firm’s centralized queuing system. The analysis covered all 2,766,209 cases that the firm processed between July 2005 and December 2007. Because the radiologists did their work at... View Details
Keywords: by Carmen Nobel; Health
  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

about. I invited him over to dinner. It was one of the best dinners I ever had. And friends came and we just sat there all night asking him questions about the brain and about happiness. And I said, we should do something together. And so... View Details
Keywords: by HBS Staff
  • 17 Apr 2019
  • Research & Ideas

How Managers Stifle Creativity

our own limited intelligence, it can be very positive. Each one of us has great brain power, but it's limited in certain ways. It's very hard for us to look at massive amounts of data and detect patterns, for example, but machines can, if... View Details
Keywords: by Danielle Kost
  • 14 May 2020
  • Research & Ideas

What Leaders Can Do to Fight the COVID Fog

percent battery power. Your brain is your most vital asset; it is a physical organ that, like any other piece of equipment, requires maintenance and care. Both physical and mental hygiene practices need to increase right now, because both... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 23 Mar 2020
  • Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

In 2009, a stroke victim at a Los Angeles medical center started losing his hair following a CT brain perfusion scan. After some confusion, doctors determined he had been subject to a radiation overdose—a serious accident that might lead... View Details
Keywords: by Michael Blanding; Health; Medical Devices & Supplies
  • 27 Dec 2015
  • Research & Ideas

The Most Popular Stories and Research Papers of 2015

Francisco (39,514) In San Francisco, tech companies are hoping to make the world a better place—but the fabric of the city is changing in the process. A case study by Clayton Rose explores this clash of cultures, and the role of business in promoting the right balance.... View Details
  • 26 Sep 2024
  • HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

version of what philosophers call “the trolley problem” and pits fallible humans with brains and souls over machines that can’t overthink a situation or get tired behind the wheel. The “trolley problem” originated in the 1960s from an... View Details
Keywords: by Tom Quinn; Auto; Technology
  • 21 Mar 2011
  • Research & Ideas

Are We Thinking Too Little, or Too Much?

they were the fresh popcorn, strictly out of habit. Lately, Norton has been studying the brain chemistry of decision makers, using functional magnetic resonance imaging (fMRI) in order to determine the... View Details
Keywords: by Carmen Nobel
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

practice cost transparency. For example, Everlane (www.everlane.com), is a San Francisco-based online retailer that reveals the variable costs of production for each of its products, as well as images and descriptions of the factories... View Details
Keywords: by Dina Gerdeman; Retail

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