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  • 28 Nov 2017
  • Video

Blavatnik Fellow Creates Virtual Brain Biopsy Software

  • Article

Multivoxel Patterns in Face-sensitive Temporal Regions Reveal an Encoding Schema Based on Detecting Life in a Face

By: Christine E. Looser, J. Swaroop Guntupalli and Thalia Wheatley
More than a decade of research has demonstrated that faces evoke prioritized processing in a 'core face network' of three brain regions. However, whether these regions prioritize the detection of global facial form (shared by humans and mannequins) or the detection of... View Details
Keywords: Brain Imaging; Social Psychology; Mind Perception; Identity; Science; Cognition and Thinking
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  • Article

How Beliefs about Self-creation Inflate Value in the Human Brain

By: Raphael Koster, Tali Sharot, Rachel Yuan, Benedetto De Martino, Michael I. Norton and Raymond J. Dolan
Humans have a tendency to overvalue their own ideas and creations. Understanding how these errors in judgement emerge is important for explaining suboptimal decisions, as when individuals and groups choose self-created alternatives over superior or equal ones. We show... View Details
Keywords: fMRI; Amygdala; Hippocampus; Medial Temporal Lobe; Caudate Nucleus; Values and Beliefs
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  • 17 Dec 2014
  • Research & Ideas

How Our Brain Determines if the Product is Worth the Price

pricing can be found in the article Deconstructing the Price Tag.) The Brain Shopping Experiment In a series of experiments, participants went shopping—while lying on their backs inside a functional magnetic resonance View Details
Keywords: by Carmen Nobel; Retail
  • Research Summary

Seeing Thought

By: Gerald Zaltman
This program of research combines the results from ZMET studies to create marketing stimuli such as advertising, retail store designs, product concepts, product design, and so forth, which are then presented to a sample of consumers whose reactions are observed using... View Details
  • Research Summary

Understanding Human Nature

By: Nitin Nohria
Recent advances in biological sciences provide great insights into the workings of the human brain and thereby into human nature. Drawing upon this research, my colleague Paul Lawrence and I propose a neo-Darwinian theory of human motivation based on four basic human... View Details
  • 2024
  • Working Paper

Computed Tomography (CT)--Beyond Traditional X-Rays: Case Histories of Transformational Advances

By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
This case history describes how Computed Tomography (CT) scanners - that combine Xrays and computers to image soft tissues of the brain and other organs -- have become a widely used diagnostic tool. Specifically, we chronicle the 1) initial development of CT... View Details
Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms
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  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

or vice versa? "We were looking at how the brain prioritizes visual information and social information," Looser says. While participants viewed a variety of images including human faces, doll faces, dog... View Details
Keywords: by Carmen Nobel

    Satish K. Tadikonda

    Satish Tadikonda is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School. In the MBA program, Satish teaches The Entrepreneurial Manager, a required first-year MBA course, and Entrepreneurship in Life Sciences, an elective course for... View Details

    • 26 Mar 2012
    • Research & Ideas

    What Neuroscience Tells Us About Consumer Desire

    will be a hit or a flop.) Tricks of the Trade When tracking brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG... View Details
    Keywords: by Carmen Nobel; Consumer Products
    • 09 Apr 2024
    • Book

    Why Work Rituals Bring Teams Together and Create More Meaning

    several experiments, and even performed brain scans. Norton makes an important distinction between a habit and a ritual; we may do both routinely, even unconsciously, but we ascribe more meaning to the latter. As a simple test, Norton... View Details
    Keywords: by Michael Blanding
    • 03 Oct 2023
    • Research Event

    Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

    about. I invited him over to dinner. It was one of the best dinners I ever had. And friends came and we just sat there all night asking him questions about the brain and about happiness. And I said, we should do something together. And so... View Details
    Keywords: by HBS Staff
    • 09 Feb 2024
    • HBS Case

    Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

    you’re also losing muscle. You do not want to lose muscle. They’re not a cure. They work on the brain. They suppress the appetite. But 10 years later, what will happen to the brain and other body parts? They can’t predict that today.... View Details
    Keywords: by Lane Lambert; Health; Pharmaceutical
    • 12 Apr 2017
    • Research & Ideas

    Why Productivity Suffers When Employees Are Allowed to Schedule Their Own Tasks

    other images randomly assigned to each of them by the firm’s centralized queuing system. The analysis covered all 2,766,209 cases that the firm processed between July 2005 and December 2007. Because the radiologists did their work at... View Details
    Keywords: by Carmen Nobel; Health
    • 30 May 2024
    • News

    How to Have Effective Conversations

    advances in neural imaging and data collection, we really understand what's happening inside people's brains. One of the things that we've learned is that we tend to think of a discussion as being about one thing. We're talking about my... View Details
    • 01 Mar 2024
    • News

    The War Within

    When the full-scale Russian invasion of Ukraine began in February 2022, Nataliia Zhyliak’s world was upended in a matter of days. At the time, Zhyliak, a psychologist in the western Ukrainian city of Kamianets-Podilskyi, was working at an education and rehabilitation... View Details
    Keywords: Janelle Nanos; illustration by Daniel Bejar
    • 17 Apr 2019
    • Research & Ideas

    How Managers Stifle Creativity

    our own limited intelligence, it can be very positive. Each one of us has great brain power, but it's limited in certain ways. It's very hard for us to look at massive amounts of data and detect patterns, for example, but machines can, if... View Details
    Keywords: by Danielle Kost
    • Web

    2022 Reunion Presentations - Alumni

    investment driven by peer-reviewed science, a diversity of lived experiences, and a culture of innovation. Particular attention will be focused on elucidating causal mechanisms that explain how early experiences and exposures are built into the developing View Details
    • 01 Jun 2002
    • News

    The Mind Speaks, Marketers Listen

    word — to grill them about their tastes, buying habits, and favorite brands — [Zaltman] seeks to converse directly with their brains instead,” the Times observed (February 23, 2002). The Zaltman Metaphor Elicitation Technique (ZMET), the... View Details
    • 19 Jul 2019
    • Blog Post

    Making a Broader Impact with Multiple Disciplines

    their own professional endeavors in STEM.  LEGO Surgical Robot for Automated Brain Biopsy and Tumor Removal.  Image courtesy of the Medical Device Hatchery.  After completing my undergraduate and graduate... View Details