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  • All HBS Web  (1,518)
    • People  (4)
    • News  (490)
    • Research  (856)
    • Multimedia  (2)
  • Faculty Publications  (63)
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  • 2021
  • Working Paper

Salience

By: Pedro Bordalo, Nicola Gennaioli and Andrei Shleifer
We review the fast-growing work on salience and economic behavior. Psychological research shows that salient stimuli attract human attention “bottom up” due to their high contrast with surroundings, their surprising nature relative to recalled experiences, or their... View Details
Keywords: Salience; Economic Behavior; Bottom Up Attention; Microeconomics; Decision Making; Behavior
Citation
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Bordalo, Pedro, Nicola Gennaioli, and Andrei Shleifer. "Salience." NBER Working Paper Series, No. 29274, September 2021.
  • 1974
  • Article

Planning and Control: Bottom Up or Top Down?

By: Joseph L. Bower
Keywords: Planning
Citation
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Bower, Joseph L. "Planning and Control: Bottom Up or Top Down?" Journal of General Management 1, no. 3 (1974): 20–31.
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

of their biggest insights was how difficult it was to reach up across their bodies to reach the seatbelt," says Norton. "Until you are actually in the car in that situation, it would never occur to you." By donning the suits, designers... View Details
Keywords: by Michael Blanding
  • 06 Apr 2015
  • Research & Ideas

After Germanwings, More Attention Needed on Employee Mental Health

the one hand, it focuses tremendous attention on mental health in the workplace. " But an overreaction to the issue could result in costly ramp-ups of mental health screening of questionable effectiveness. Such screenings may do more harm... View Details
Keywords: by Michael Blanding; Health; Air Transportation
  • 13 Jun 2014
  • Op-Ed

World Cup Soccer: 770 Billion Minutes of Attention

they do on 50 million viewers. So FIFA drives up the value of those eyeballs by selling exclusive broadcasting rights to only one broadcaster per country rather than splintering attention among multiple... View Details
Keywords: by Thales Teixeira; Sports
  • 01 Mar 2023
  • What Do You Think?

How Much Does 'Deep Purpose' Matter to the Bottom Line?

deep purpose just about feel-good ideas or is it worth something? How much attention should be given to the bottom line in measuring the payoff from deep purpose? How should we measure the payoff? How much... View Details
Keywords: by James Heskett
  • December 2012
  • Article

The Microwork Solution: A New Approach to Outsourcing Can Support Economic Development—and Add to Your Bottom Line

By: Francesca Gino and Bradely R. Staats
What's the best way to lift people out of poverty? The social entrepreneurs in the new "impact sourcing" industry believe the answer is providing work, not aid. Their organizations hire people at the bottom of the pyramid to perform digital tasks such as transcribing... View Details
Keywords: Outsourcing; Job Cuts and Outsourcing; Nonprofit Organizations; Partners and Partnerships; Development Economics; Social Entrepreneurship; Welfare; Cooperation; San Francisco
Citation
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Gino, Francesca, and Bradely R. Staats. "The Microwork Solution: A New Approach to Outsourcing Can Support Economic Development—and Add to Your Bottom Line." Harvard Business Review 90, no. 12 (December 2012): 92–96.
  • 09 Aug 2010
  • Research & Ideas

How to Speed Up Energy Innovation

hard time focusing on anything else. Q: Can you talk a bit about the rationale behind using insights from other sectors to accelerate innovation in energy? A: Part of the idea is to bring attention to industries that have experienced... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • 04 Apr 2011
  • Research & Ideas

Attention Medical Shoppers: What Health Care Can Learn from Walmart and Amazon

Medicare recipients who are admitted to a hospital end up back at the hospital in less than a month. Studies have shown that the frequency of those repeat stays could be reduced drastically if a doctor or nurse followed View Details
Keywords: by Carmen Nobel; Health
  • 24 Nov 2014
  • Research & Ideas

Corrupting Silence: Companies Must Speak Up Against Bribes

for contracts in developing countries where the rule of law isn't as well enforced. In both anecdotal and empirical research, however, Healy has found that corruption may not be as necessary as it is perceived to be. In fact, at the end of the day, bribes may hurt a... View Details
Keywords: by Michael Blanding
  • 05 Dec 2022
  • Research & Ideas

5 Companies Where Employees Move Up the Ladder Fast

those born in the 1940s earned more. “There are a number of pretty clear, hard-nosed considerations that make focusing on issues like this worthy of attention of even the most profit-oriented value-maximizing executive,” says Fuller.... View Details
Keywords: by Pamela Reynolds
  • 12 Jan 2015
  • Research & Ideas

Regulators Ease Up on Companies Generating Political Benefits

of the financial scandals that propelled the recent economic collapse, Heese looked at enforcement by the Securities and Exchange Commission, asking why regulators were so amiss at monitoring firms' compliance with accounting standards. The regulatory capture... View Details
Keywords: by Michael Blanding
  • 13 Jun 2022
  • Research & Ideas

Extroverts, Your Colleagues Wish You Would Just Shut Up and Listen

stranger might be, and then imagined a conversation with this person, predicting the extent to which this stranger would pay attention and listen attentively, or steer the conversation toward themselves. The researchers found that when... View Details
Keywords: by Pamela Reynolds
  • 22 Apr 2020
  • Research Event

How Investors Are Sizing Up Climate Change’s Risks—and Opportunities

Until a few years ago, climate change’s potential impact seemed abstract for many investors. Now, as sea levels rise, hurricanes intensify, and droughts threaten food supplies, many investors are confronting its financial realities. But it’s not a simple calculation.... View Details
Keywords: by Danielle Kost; Financial Services
  • 30 Jan 2019
  • What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

column challenged readers to come up with nominations of current leaders that we might be recognizing for their similarly remarkable accomplishments 10 or 20 years from now. This prompted Sandeep to ask, “Where are those legends, the... View Details
Keywords: by James Heskett; Air Transportation; Financial Services
  • 07 Mar 2023
  • HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

ChatGPT, the remarkable AI chatbot garnering attention worldwide. The rollout comes amid mounting concerns that AI could perpetuate cultural, racial, and gender biases, sparking intense debate over the uses—and misuses—of this powerful... View Details
Keywords: by Scott Van Voorhis; Technology
  • 04 Oct 2021
  • What Do You Think?

How Do We Make Sure the Right People End Up with Power in Organizations?

(iStockphoto/Rawpixel) The subject of power has a certain intoxicating aura about it. Maybe that’s why I studied and wrote about interorganizational power in channels of distribution while teaching courses in marketing too long ago. The subject has come View Details
Keywords: by James Heskett
  • 06 Nov 2013
  • What Do You Think?

Is Top-Down Resource Allocation on the Rise?

Summing Up Is Business Agility a Product of Top-Down or Bottom-Up Resource Allocation? Respondents to this month's column provided possible explanations for greater reliance on top-down resource allocation processes (RAPs) while reminding... View Details
Keywords: by James Heskett
  • 01 Feb 2008
  • What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

Summing Up How will sustainability be achieved? To sum up responses to this month's column, the question is not whether global sustainability will be achieved but how. One school of thought could perhaps be... View Details
Keywords: by Jim Heskett
  • 11 Dec 2023
  • Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

Is it still possible to build a career that is both morally satisfying and materially rewarding? To do well by doing good? Professionals and executives in a range of fields grapple with this question as rapid technological change and intense View Details
Keywords: by Scott Van Voorhis
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