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- All HBS Web (9)
- Faculty Publications (3)
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- May 2016 (Revised December 2016)
- Case
Camposol
By: David E. Bell and Natalie Kindred
With $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It... View Details
Keywords: Blueberries; Avocado; Asparagus; Agriculture; Peru; Retail; Produce; Agricultural Production; Branding; Brand Strategy; Commercialization; Camposol; Aquaculture; Agribusiness; Marketing; Trade; Vertical Integration; Strategy; Marketing Strategy; Family Business; Growth and Development; Growth Management; Food; Supply Chain; Distribution; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Distribution Industry; Peru; South America; United States; China
Bell, David E., and Natalie Kindred. "Camposol." Harvard Business School Case 516-111, May 2016. (Revised December 2016.)
- 10 May 2020
- Blog Post
Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers
amazing “village” we have. Best mama hack: Invite people into your life. Favorite quarantine activity? Blueberry pancakes on a weekday morning!! Ashley Chang | Class of 2021 Little(s): Jonas (4), Clement (1) Pre-HBS Industry: Tech,... View Details
- Portrait Project
Glenn Bean
expectations. Better grab some blueberries for brain food. Naturally, I will enjoy the meal with others. Through exchanging ideas, fellowship, and celebration, a shared meal allows relationships to flourish. These relationships are the... View Details
- 01 Dec 2019
- News
Case Study: Farming It Out
photo courtesy of Charlie Andersen Charlie Andersen (MBA 2014) grew up on a 200-acre organic family farm west of Philadelphia that produced everything from apples and blueberries to sweet corn. Andersen absolutely loved it—for the most... View Details
- 01 Dec 2003
- News
Rural Renewal
— after a twenty-year “trial separation” as they like to say — and gained both a business and a domestic partner. Neptune Farm now maintains three acres of asparagus, two acres of blueberry bushes, 42 Hereford cattle, and 45 Dorset sheep.... View Details
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
mistake of getting rid of a slow-moving item that was, in fact, part of the grocery basket of some of the best customers. The same is true for items such as blueberries and cherries. There are some customers who really look for these... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It already has a strong... View Details
Keywords: Sean Silverthorne