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  • All HBS Web  (48)
    • News  (9)
    • Research  (27)
    • Events  (1)
  • Faculty Publications  (16)

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  • All HBS Web  (48)
    • News  (9)
    • Research  (27)
    • Events  (1)
  • Faculty Publications  (16)
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  • December 2024
  • Case

Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey

By: Shikhar Ghosh
In early 2024, Bill Fandrich, Executive VP and CIO of Blue Cross Blue Shield of Michigan (BCBSM), faced a critical decision about AI adoption within the organization. Fandrich had championed AI implementation at BCBSM. After successfully developing three AI... View Details
Keywords: Blue Cross; Automation; Generative Ai; Health Insurance; Insurance Companies; Innovation; IT Strategy; Organizational Transformations; Technology; Non-profit; AI and Machine Learning; Health; Digital Strategy; Digital Transformation; Leadership; Technology Adoption; Job Cuts and Outsourcing; Innovation Strategy; Health Industry; Insurance Industry; Michigan
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Ghosh, Shikhar. "Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey." Harvard Business School Case 825-082, December 2024.
  • April 1995 (Revised August 1995)
  • Supplement

Empire Blue Cross and Blue Shield (F)

By: Regina E. Herzlinger and Ramona Hilgenkamp
Supplements the (A) case. View Details
Keywords: Insurance Industry; Health Industry
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Herzlinger, Regina E., and Ramona Hilgenkamp. "Empire Blue Cross and Blue Shield (F)." Harvard Business School Supplement 195-221, April 1995. (Revised August 1995.)
  • August 2014
  • Case

Blue Cross Blue Shield of Florida, Inc.

By: Regina E. Herzlinger and Meng Li
Keywords: Health; Health Care Industry; Health Insurance; United States; Health Care and Treatment; Health Industry; United States; Florida
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Herzlinger, Regina E., and Meng Li. "Blue Cross Blue Shield of Florida, Inc." Harvard Business School Case 315-009, August 2014.
  • April 1995 (Revised August 1995)
  • Supplement

Empire Blue Cross and Blue Shield (C)

By: Regina E. Herzlinger and Ramona Hilgenkamp
Supplements the (A) case. View Details
Keywords: Insurance Industry; Health Industry
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Herzlinger, Regina E., and Ramona Hilgenkamp. "Empire Blue Cross and Blue Shield (C)." Harvard Business School Supplement 195-218, April 1995. (Revised August 1995.)
  • April 1995 (Revised August 1995)
  • Supplement

Empire Blue Cross and Blue Shield (H)

By: Regina E. Herzlinger and Ramona Hilgenkamp
Supplements the (A) case. Contains a denouement. View Details
Keywords: Insurance Industry; Health Industry
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Herzlinger, Regina E., and Ramona Hilgenkamp. "Empire Blue Cross and Blue Shield (H)." Harvard Business School Supplement 195-223, April 1995. (Revised August 1995.)
  • April 1995 (Revised August 1995)
  • Supplement

Empire Blue Cross and Blue Shield (E)

By: Regina E. Herzlinger and Ramona Hilgenkamp
Supplements the (A) case. View Details
Keywords: Insurance Industry; Health Industry
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Herzlinger, Regina E., and Ramona Hilgenkamp. "Empire Blue Cross and Blue Shield (E)." Harvard Business School Supplement 195-220, April 1995. (Revised August 1995.)
  • April 1995 (Revised August 1995)
  • Supplement

Empire Blue Cross and Blue Shield (B)

By: Regina E. Herzlinger and Ramona Hilgenkamp
Supplements the (A) case. View Details
Keywords: Insurance Industry; Health Industry
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Herzlinger, Regina E., and Ramona Hilgenkamp. "Empire Blue Cross and Blue Shield (B)." Harvard Business School Supplement 195-217, April 1995. (Revised August 1995.)
  • April 1995 (Revised August 1995)
  • Supplement

Empire Blue Cross and Blue Shield (D)

By: Regina E. Herzlinger and Ramona Hilgenkamp
Supplements the (A) case. View Details
Keywords: Insurance Industry; Health Industry
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Herzlinger, Regina E., and Ramona Hilgenkamp. "Empire Blue Cross and Blue Shield (D)." Harvard Business School Supplement 195-219, April 1995. (Revised August 1995.)
  • April 1995 (Revised August 1995)
  • Supplement

Empire Blue Cross and Blue Shield (G)

By: Regina E. Herzlinger and Ramona Hilgenkamp
Supplements the (A) case. View Details
Keywords: Insurance Industry; Health Industry
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Herzlinger, Regina E., and Ramona Hilgenkamp. "Empire Blue Cross and Blue Shield (G)." Harvard Business School Supplement 195-222, April 1995. (Revised August 1995.)
  • April 1995 (Revised August 1995)
  • Case

Empire Blue Cross and Blue Shield (A)

By: Regina E. Herzlinger and Ramona Hilgenkamp
Mounting financial losses and increasing public scrutiny present many challenges to the board of directors of a large nonprofit health insurer. This case series presents chronologically the increasing problems of the company. View Details
Keywords: Governing and Advisory Boards; Corporate Governance; Financial Condition; Organizational Culture; Problems and Challenges; Nonprofit Organizations; Insurance Industry
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Herzlinger, Regina E., and Ramona Hilgenkamp. "Empire Blue Cross and Blue Shield (A)." Harvard Business School Case 195-216, April 1995. (Revised August 1995.)
  • July 1996
  • Teaching Note

Empire Blue Cross and Blue Shield (A)-(H) TN

By: Regina E. Herzlinger and Ramona Hilgenkamp
Teaching Note for (9-195-216--223). View Details
Keywords: Insurance Industry
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Herzlinger, Regina E., and Ramona Hilgenkamp. "Empire Blue Cross and Blue Shield (A)-(H) TN." Harvard Business School Teaching Note 197-013, July 1996.
  • March 2011 (Revised March 2011)
  • Case

Horizon Blue Cross Blue Shield of New Jersey - Managing in the Shadow of Health Care Reform

By: Felix Oberholzer-Gee, Raffaella Sadun and Richard G. Hamermesh
Per the Patient Protection and Affordable Care Act (PPACA), which President Obama signed in 2010, states would be required to create state-wide health insurance marketplaces - the Health Benefit Exchanges (HBEs) - in which individuals and small employers could choose... View Details
Keywords: Insurance; Health Care and Treatment; Governing Rules, Regulations, and Reforms; Emerging Markets; Risk and Uncertainty; Health Industry; Insurance Industry; New Jersey
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Oberholzer-Gee, Felix, Raffaella Sadun, and Richard G. Hamermesh. "Horizon Blue Cross Blue Shield of New Jersey - Managing in the Shadow of Health Care Reform." Harvard Business School Case 711-403, March 2011. (Revised March 2011.)
  • January 2008 (Revised August 2012)
  • Case

Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida

By: Regina E. Herzlinger and Grady Clouse
The BCBS of Florida is contemplating whether to enter the consumer-driven health care market and if so, whether to target such groups—and individuals—and in which of its geographic markets, and how. View Details
Keywords: Health Care and Treatment; Nonprofit Organizations; Strategy; Insurance; Insurance Industry; Florida
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Herzlinger, Regina E., and Grady Clouse. "Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida." Harvard Business School Case 308-089, January 2008. (Revised August 2012.)
  • February 2019
  • Article

Does It Matter If Your Health Insurer Is For Profit? Effects of Ownership on Premiums, Insurance Coverage, and Medical Spending

By: Leemore S. Dafny
There is limited empirical evidence about the impact of for-profit health insurers on various outcomes. I study the effects of conversions to for-profit status by Blue Cross Blue Shield (BCBS) affiliates in 11 states, spanning 28 geographic markets. I find both the... View Details
Keywords: Health Insurance; Medical Loss Ratio; Blue Cross; Corporate Governance; Health; Insurance; For-Profit Firms; Insurance Industry; United States
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Dafny, Leemore S. "Does It Matter If Your Health Insurer Is For Profit? Effects of Ownership on Premiums, Insurance Coverage, and Medical Spending." American Economic Journal: Economic Policy 11, no. 1 (February 2019): 222–265.
  • 09 Apr 2013
  • First Look

First Look: April 9

offered by Blue Cross Blue Shield of Massachusetts, providers received a fixed-dollar budget to cover all care provided to a specific patient population, as well as incentive... View Details
Keywords: Sean Silverthorne
  • November 2011
  • Case

Lowell General Physician Hospital Organization

By: Richard M.J. Bohmer and Natalie Kindred
This case focuses on the Alternative Quality Contract (AQC), a novel payment program designed to incentivize providers to deliver less costly, high quality health care. Under the AQC, offered by Blue Cross Blue Shield of Massachusetts, providers received a fixed-dollar... View Details
Keywords: Cost Management; Service Delivery; Health Care and Treatment; Health Industry; Massachusetts
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Bohmer, Richard M.J., and Natalie Kindred. "Lowell General Physician Hospital Organization." Harvard Business School Case 612-016, November 2011.
  • January 2008 (Revised January 2008)
  • Case

Two Brattle Center: A Mental-Health Clinic in Search of a Viable Operating Model

By: Robert G. Eccles
Two Brattle Center (TBC) is a struggling for-profit private mental health clinic based in Harvard Square. Its founder, Dr. Joan Wheelis, is a nationally recognized practicing psychiatrist who has developed outpatient treatment programs based on Dialectical Behavior... View Details
Keywords: Business Model; For-Profit Firms; Decision Choices and Conditions; Financial Strategy; Health Care and Treatment; Health Disorders; Medical Specialties; Nonprofit Organizations; Emotions; Health Industry; United States
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Eccles, Robert G. "Two Brattle Center: A Mental-Health Clinic in Search of a Viable Operating Model." Harvard Business School Case 408-103, January 2008. (Revised January 2008.)
  • 30 Mar 2021
  • Research & Ideas

Commuting Hurts Productivity and Your Best Talent Suffers Most

and Blue Cross Blue Shield are in no hurry to resume in-person work, for instance, and Dell Technologies says 60 percent of its employees will continue to work remotely.... View Details
Keywords: by Lane Lambert
  • 29 Jan 2018
  • Book

How 'Teaming' Saved 33 Lives in the Chilean Mining Disaster

safety. Over the next two days, miners were hauled up one by one in the 28-inch-wide escape capsule painted with the red, white, and blue of the Chilean ag. After a few minutes to hug relatives, each was taken for medical evaluation. The... View Details
Keywords: by Amy C. Edmondson; Mining
  • 11 Aug 2008
  • Research & Ideas

Strategy Execution and the Balanced Scorecard

financial strategy. If the company does not have a distinctive brand or market presence, a focus on identifying an attractive customer segment, such as through Harvard University professor Michael Porter's positioning framework, W. Chan Kim and Renee Mauborgne's View Details
Keywords: by Martha Lagace
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