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- All HBS Web
(491)
- People (1)
- News (81)
- Research (125)
- Events (2)
- Multimedia (10)
- Faculty Publications (51)
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- October 2013
- Article
Ad Revenue and Content Commercialization: Evidence from Blogs
By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing
Sun, Monic, and Feng Zhu. "Ad Revenue and Content Commercialization: Evidence from Blogs." Management Science 59, no. 10 (October 2013): 2314–2331.
- March 2008 (Revised May 2008)
- Case
Blogging at BzzAgent
BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to communicate BzzAgent's unique positioning: transparency. He sees the firm's blog--the BeeLog--as a way for the firm to participate in conversations with clients,... View Details
Godes, David B. "Blogging at BzzAgent." Harvard Business School Case 508-102, March 2008. (Revised May 2008.)
- Web
Careers Blog
Careers Blog Careers Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Baker Library Author Career & Professional Development Author Career Coaches Author Professor Author Student... View Details
- 04 Mar 2008
- News
HBS Blogs
Blogs have long since come into their own. After all, they’ve been around since 1994, and just recently a blogger received the George Polk Award for excellence in journalism. So it seems a good time to recognize View Details
- January 2006 (Revised November 2006)
- Case
Blogs at Dresdner Kleinwort Wasserstein (A)
In May 2005, JP Rangaswami, the chief information officer at investment bank Dresdner Kleinwort Wasserstein (DrKW), wonders how to extend the bank's use of blogs. Corporations are now increasingly using these tools to diffuse news, opinions, and knowledge and improve... View Details
Keywords: Blogs; Information Technology; Performance Productivity; Governance Compliance; Investment Banking; Banking Industry; Financial Services Industry
McAfee, Andrew P., and Anders Sjoman. "Blogs at Dresdner Kleinwort Wasserstein (A)." Harvard Business School Case 606-072, January 2006. (Revised November 2006.)
- Web
Insights & Advice Blog
Insights & Advice Insights & Advice View: Grid View List View Meet the Tech Club Shira Amat 05 May 2025 | General High Technology Other Technology Student & Alumni Stories Student Clubs Technology Learn how the HBS Tech Club connects students with top tech companies,... View Details
- 2013
- Book
Managing Startups: Best Blog Posts
By: Tom Eisenmann
Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. Divided... View Details
Keywords: Lean Startup; Startup; Prototyping; MVP; Minimum Viable Product; Freemium; SaaS; A/B Testing; Business Model
Eisenmann, Tom, ed. Managing Startups: Best Blog Posts. Sebastopol, CA: O'Reilly Media, Inc., 2013.
- Person Page
Blog Post Collection
By: Sunil Gupta
“In Mobile Advertising, Timing is Everything,” Nov 4, 2015
https://hbr.org/2015/11/in-mobile-advertising-timing-is-everything
“2015: A Decisive Year for... View Details
- Web
Blog - Business & Environment
Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni... View Details
- 21 Dec 2018
- Blog Post
Top 10 MBA Voices Blog Posts of 2018
We're wrapping up 2018 with a roundup of our ten most popular MBA Voices blogs this past year: In my second marketing class ever, only two weeks into my first semester of RC year, it happened. I was cold-called. As soon as the professor... View Details
Ad Revenue and Content Commercialization: Evidence from Blogs
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
- Web
Blog - Creating Emerging Markets
Blog Introducing the Creating Emerging Markets Sustainability Series Lynn Schenk and Maxim Pike Harrell 03 Nov 2022 Creating Emerging Markets Sustainability Series - COP27 and the Climate Crisis Lynn Schenk and Maxim Pike Harrell 07 Nov... View Details
- 01 Mar 2009
- News
HBS Students Blog on Economics
A blog launched last year by four HBS students, the Economic Policy Review (www.econblog.org) seeks to provide nonpartisan, balanced commentary on pressing economic issues facing the U.S. economy. Kyle Sable (HBS ’09), one of the EPR’s... View Details
- Web
Business Insights Blog | HBS Online
Customer Experiences Winning with Digital Platforms Subscribe to the Blog Email * Please complete this required field. Email must be formatted correctly. Please complete all required fields. RSS feed Filters Topics Topics Accounting... View Details
- 20 Apr 2010
- News
The 'Awesome' Blog is a Hit
- 21 Dec 2023
- Blog Post
Top 10 MBA Voices Blogs of 2023
As we bid farewell to another incredible year, it's time to reflect on the moments that resonated most with our readers. Let's revisit this year's highlights of the MBA Voices Blog! FROM HARVARD BUSINESS SCHOOL TO SPOTIFY: FOUR LESSONS IN MY JOURNEY TO LAND MY DREAM... View Details
- January 2006 (Revised November 2006)
- Supplement
Blogs at Dresdner Kleinwort Wasserstein (B)
McAfee, Andrew P. "Blogs at Dresdner Kleinwort Wasserstein (B)." Harvard Business School Supplement 606-073, January 2006. (Revised November 2006.)
- 14 Dec 2020
- Blog Post
Our Top 5 Blog Posts of 2020
our Top 5 Blog Posts from 2020: 1. Best Practices for Creating a Successful, Virtual Internship In the wake of COVID-19, companies around the world quickly changed how they get work done, including planning to manage summer internships.... View Details
Keywords: All Industries