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- November 2011 (Revised October 2014)
- Case
Attack of the Clones: Birchbox Defends Against Copycat Competitors
By: Peter A. Coles and Benjamin Edelman
Birchbox offers trial-sized beauty products delivered monthly by mail—attracting rave reviews. Seeing the success of this model, numerous "copycat" clones seek to offer the same service. Many of these copycats focus on non-U.S. countries, but others are challenging... View Details
Coles, Peter A., and Benjamin Edelman. "Attack of the Clones: Birchbox Defends Against Copycat Competitors." Harvard Business School Case 912-010, November 2011. (Revised October 2014.) (request a courtesy copy.)
- 10 Jul 2014
- News
Birchbox Store Opens in NY
- 17 Aug 2011
- News
How Birchbox Is Disrupting Beauty
- 24 Mar 2014
- News
Birchbox Finds Beauty in Bricks and Mortar
- 23 Sep 2015
- News
Birchbox CEO: It's Not All About the Box
- 03 Jun 2016
- News
Birchbox at Six: Cute Boxes Filled With Makeup Aren't Enough
Keywords: Retail Trade
- 04 Dec 2014
- News
The 32 Hottest Startup CEOs In America
Keywords: Gilt Groupe; Glamsquad; Mink; Hinge; Birchbox; Personal Services; Nonstore Retailers; Retail Trade
- 18 Oct 2016
- News
Leading the Way for Women Entrepreneurs
Growing up, Hayley Barna (MBA 2010) thought she was unstoppable. Then she entered the business world. “I grew up thinking I lived in a post-feminist world, “ she said. “I saw no impediment in my way based on my gender.” Six years ago, she and HBS classmate Katia... View Details
- 28 Apr 2016
- News
Health Care Dominates HBS Startup Comp
- Web
Founders & Investors - Entrepreneurship
Birchbox MBA 2010 Katia Beauchamp Birchbox MBA 2010 Jessica Beck Alfred Club MBA 2015 Steven B. Belkin Atlanta Hawks, Trans National Group Services** MBA 1971 Gordon M. Binder Coastview Capital MBA 1962 Leon... View Details
- Web
Winners & Runners-Up | New Venture Competition
compressor technology developed in conjunction with MIT that offers low capex and opex costs, high efficiency, high power density, easy serviceability, and few moving parts. OsComp’s beachhead market is the wellhead compression market ($2.4B/yr in 2008 and growing @... View Details
- 04 Feb 2022
- Blog Post
Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student
leadership team and broader organization. At Birchbox Katia has adopted the concept of conscious leadership which she defined as: always being forthcoming with your feelings about a situation before diving into the details. In practice,... View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
non-committal prices. That is, until Birchbox came along in 2010 with an innovative offer: Pay a monthly fee and receive a curated box of beauty samples by mail. “They said, ‘We're going to start off doing this one part of the customer... View Details
- 23 Nov 2020
- Blog Post
We Rise
When Hayley Barna (MBA 2010) launched the beauty startup Birchbox in 2010, she expected fundraising would be a challenge. Every entrepreneur knows the long odds: By some estimates, less than 1 percent of new companies receive that coveted... View Details
- 01 Sep 2020
- News
We Rise
Above: Illustration by Hannah Barczyk When Hayley Barna (MBA 2010) launched the beauty startup Birchbox in 2010, she expected fundraising would be a challenge. Every entrepreneur knows the long odds: By some estimates, less than 1 percent... View Details
- 17 Jan 2012
- First Look
First Look: January 17
Birchbox Defends Against Copycat Competitors Peter A. Coles and Benjamin EdelmanHarvard Business School Case 912-010 Birchbox offers trial-sized beauty products delivered monthly by mail-attracting rave... View Details
Keywords: Sean Silverthorne
- 15 Feb 2022
- Blog Post
Health is Wealth | The Path to Creating a Venture
Runway and Birchbox became resources for Rachel to use in building out her own startup. “That was one of the reasons I went to HBS, and it’s fun to see and be a part of the next generation of female founders coming out of it.” Advice to... View Details
- 02 Nov 2020
- Blog Post
WE RISE
When Hayley Barna (MBA 2010) launched the beauty startup Birchbox in 2010, she expected fundraising would be a challenge. Every entrepreneur knows the long odds: By some estimates, less than 1 percent of new companies receive that coveted... View Details