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- All HBS Web (39)
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- 29 Oct 2010
- News
The Mental Game of Breast Cancer
- 28 Jan 2016
- News
Taking Literature to the Streets
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
considering the value of physical billboards in these micro aerospace communities as an alternative way to reach their ideal customer. Their question: When is the right time for Stell to experiment with marketing, and how should they... View Details
- 01 Dec 2006
- News
MBA vs. MBA
thing in common: Harvard MBAs. Visitors to Crawford, Texas, get presidential treatment. A billboard with the town’s most famous part-time resident, President George W. Bush (MBA ’75), gives the “thumbs-up” while First Lady Laura Bush... View Details
- 31 Oct 2019
- News
Finding an Audience
designed a good platform, a good site that would attract people, and we sent it out thinking that it may have a small reception. “The very first mail-out, we had 300 people. We then decided to continue with this and then to amplify, not just View Details
- 01 Dec 2005
- News
Buy the Book
own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. What-ever the genre (he has also published romance novels, science fiction, and children’s books), readers expect a... View Details
- 03 Mar 2014
- News
A Life Transformed
a boy," he recounts. "At home, we ate rice and could only afford roti, a type of bread, on holidays. I thought my uncle must be rich, because his family ate roti every night. "I saw billboards for the first time and bragged to my friends... View Details
- 01 Sep 2004
- News
American Dream
brainstorm: Why not post a few signs on the highway promising free ice water to parched travelers on their way to the Black Hills? Maybe they’d buy something at the same time. Today, old-fashioned billboards and bumper stickers continue... View Details
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
country riven by tribal factions and lacking roads, electricity, and a well-functioning government—required the mindset of a manager who half-jokingly refers to himself as a “lovable dictator.” Khoja below a billboard on Bibi Mahru Hill,... View Details
Keywords: Julia Hanna
- 20 Oct 2016
- News
Smart Moves
INRIX analytics offer similar benefits to corporate customers, Mistele adds, providing greater efficiencies to company fleet operations, commuting time estimates to realtors and home buyers, hourly traffic patterns to retailers and restaurants, true traffic-volume... View Details
- 01 Apr 2000
- News
Getting the Message
attractive outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. HBS professor emeritus Alvin J. Silk... View Details
Keywords: Susan Young
- 12 Dec 2018
- News
Lesson Plan
billboards on district properties. (Both pass.) Motion by motion, the wheels of government turn as the clock ticks later and later into the evening. A motion for a local swim team to rent the high school pool. A motion itemizing salaries... View Details