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2019
Article

Big Data

By: John A. Deighton

Big data is defined and distinguished from a mere moment in the “ancient quest to measure.” Specific discontinuities in the practice of information science are identified that, the paper argues, have large consequences for the social order. The infrastructure that runs... View Details

Keywords: Big Data; Digital Infrastructure; Privacy; Algorithm; Data Generators; Marketplace Icon; Analytics and Data Science; Infrastructure; Power and Influence; Society

2020
Article

Assessing the Impact of Big Data on Firm Innovation Performance: Big Data is not Always Better Data

By: Maryam Ghasemaghaei and Goran Calic

In this study, we explore the impacts of big data’s main characteristics (i.e., volume, variety, and velocity) on innovation performance (i.e., innovation efficacy and efficiency), which eventually impacts firm performance (i.e., customer perspective, financial... View Details

Keywords: Big Data; Analytics and Data Science; Performance; Innovation and Invention

2019
Article

Can Big Data Improve Firm Decision Quality? The Role of Data Quality and Data Diagnosticity

By: Maryam Ghasemaghaei and Goran Calic

Anecdotal evidence suggests that, despite the large variety of data, the huge volume of generated data, and the fast velocity of obtaining data (i.e., big data), quality of big data is far from perfect. Therefore, many firms defer collecting and integrating big data as... View Details

Keywords: Big Data; Analytics and Data Science; Decisions; Quality

December 2016 (Revised December 2020)
Course Overview Note

Big Data in Marketing

By: John Deighton and Mike Horia Teodorescu

Keywords: Big Data; Analytics and Data Science; Marketing

Teaching Interest

Big Data Analytics and Machine Learning

Big data in the context of marketing, management, and innovation strategy. Machine Learning algorithms and tools.
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Keywords: Big Data; Machine Learning; Analytics

Winter 2017
Article

Why Big Data Isn't Enough

By: Sen Chai and Willy C. Shih

There is a growing belief that sophisticated algorithms can explore huge databases and find relationships independent of any preconceived hypotheses. But in businesses that involve scientific research and technological innovation, this approach is misguided and... View Details

Keywords: Big Data; Science-based; Science; Scientific Research; Data Analytics; Data Science; Data-driven Management; Data Scientists; Technological Innovation; Analytics and Data Science; Mathematical Methods; Theory

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May–June 2015
Article

Big Data: Big Deal or Big Hype?

By: Sunil Gupta

Google Flu Trends article of November 2008 heralded a new age for big data where it is possible to leverage the vast amount of data to speak for itself, without theory or expert knowledge of the subject matter. However, in a short span the pendulum swung from big data... View Details

Keywords: Big Data; Analytics and Data Science; Management Practices and Processes

First Quarter 2013
Article

Big Data in the Age of the Telegraph

By: Caitlin C. Rosenthal

Daniel McCallum's 1854 organizational chart for the New York and Erie Railroad resembled a tree rather than a pyramid. It empowered frontline managers by clarifying data flows. View Details

Keywords: Big Data; Telegraph; Organizational Charts; History; Data and Data Sets; Business History; Information Technology; Organizational Structure; Rail Industry

2012
Book

Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data

By: Thomas H. Davenport

This book, an edited collection of research papers from the International Institute of Analytics, addresses a wide variety of key topics in managing business analytics and big data at the enterprise level. It includes key applications of analytics, human and... View Details

Keywords: Business Analytics; Big Data; Business or Company Management; Analytics and Data Science; Management Practices and Processes; Mathematical Methods; Information Management

May 2017 (Revised March 2018)
Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details

February 2021 (Revised June 2021)
Case

Bairong and the Promise of Big Data

By: Lauren Cohen, Xiaoyan Zhang and Spencer C.N. Hagist

Bairong CEO Felix Zhang, in launching his credit scoring start-up that incorporates 74,000 variables per individual, found strong initial success. However, the shifting regulatory environment, growing breadth of competitors, difficulties in retaining top talent, and... View Details

Keywords: Fintech; Big Data; Artificial Intelligence; Credit Scoring; Finance; Credit; Business Startups; AI and Machine Learning; Analytics and Data Science; China

September 2018
Case

Verisk: Trailblazing in the Big Data Jungle

By: Andrew Wasynczuk, Francesca Gino and Karim Sameh

This case revolves around Verisk Analytics' initiatives to drive innovation throughout the firm's many business verticals. Verisk, originally named ISO, started life as an insurance rating agency in the early 1970s, acting as an intermediary between insurance companies... View Details

April 29, 2014
Column

Corporate Reporting in the Big Data Era

By: George Serafeim

Advancements in information technology can improve corporate communication with shareholders, but not through incessant data dumps. Instead, companies will more likely be poised for continued success if they use digital platforms for long-term oriented engagement and... View Details

Keywords: Integrated Reporting; Big Data; Corporate Reporting; Sustainability; Corporate Social Responsibility; Corporate Governance; Accounting; Reporting; Organizational Change and Adaptation; Corporate Accountability; Analytics and Data Science; Information Technology; Communication; Financial Reporting; Business and Shareholder Relations

November 2017
Teaching Note

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details

January 2018
Case

Viacom: Democratization of Data Science

By: Shane Greenstein and Christine Snively

In two short years, Viacom’s Data Science & Advanced Analytics team built a web platform called Science Central that allowed employees from Viacom’s 20+ cable networks to access television audience insights through three data science apps. In the past, employees would... View Details

Keywords: Data Science; Big Data; Digital Platforms; Analytics and Data Science; Expansion; Strategic Planning

October 2012
Article

Data Scientist: The Sexiest Job of the 21st Century

Key to the effective use of big data are the analytical professionals known as "data scientists," who can both manipulate large and unstructured data sources and create insights from them. Data scientists are difficult to hire and retain, but their skills will be... View Details

Keywords: Big Data; Data Scientists; Business Analytics; Analytics and Data Science; Mathematical Methods; Jobs and Positions

2021
Chapter

Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success

By: Karen G. Mills and Annie Dang

Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details

Keywords: Big Data; Fintech; Artificial Intelligence; Small Business; Financing and Loans; Capital; Success; AI and Machine Learning; Analytics and Data Science

Article

Big Data and Discrimination

By: Talia B Gillis and Jann Spiess

February 2017 (Revised April 2018)
Case

Shopkick: The Power of Shopper Data

By: John Deighton, Allison Ciechanover and Mike Horia Todorescu

Keywords: Big Data; Mobile App; Marketing; Mobile and Wireless Technology; Analytics and Data Science

15 May 2017
Sharpening Your Skills

The Promises and Limitations of Big Data

Source: peterhowell Although many people claim we have entered the era of big data, research firms tell us that most collected information is never used. It sits uncleaned, unanalyzed, unused in databases. But when View Details

Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health

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