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- Faculty Publications (2)
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- All HBS Web (14)
- Faculty Publications (2)
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- 25 Sep 2014
- News
The Business of Being Beyoncé
- 26 Sep 2014
- News
How to market brand Beyoncé
- 10 Dec 2012
- News
In Beyoncé Deal, Pepsi Focuses on Collaboration
- 25 Jan 2023
- News
The Rituals of Case Method Teaching
- 12 Dec 2016
- News
How Streaming Is Changing Music (Again)
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
freedom to live your life, your way. I look at celebrities through a stark business lens. Instead of agreeing that Beyoncé is one of the most influential people in the world because Time magazine said so, or because she has the most... View Details