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(1,402)
- People (1)
- News (35)
- Research (1,347)
- Multimedia (3)
- Faculty Publications (1,287)
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- October 2022 (Revised December 2022)
- Case
Aphro Beverages
By: Frank V. Cespedes and Amram Migdal
This case focuses on distribution, sales, and product decisions as Aphro Beverages reaches an inflection point in its growth trajectory. In 2020, Aphro Beverages, based in Accra, Ghana, successfully launched its brand and brought two new alcoholic spirits products to... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Business Ventures; Business Growth and Maturation; Entrepreneurship; Food; Geography; Geographic Scope; Management; Growth and Development Strategy; Growth Management; Resource Allocation; Marketing; Brands and Branding; Digital Marketing; Product Marketing; Product Launch; Product Positioning; Social Marketing; Operations; Distribution; Distribution Channels; Product; Product Design; Product Development; Supply Chain; Sales; Salesforce Management; Food and Beverage Industry; Africa; Ghana
Cespedes, Frank V., and Amram Migdal. "Aphro Beverages." Harvard Business School Case 823-044, October 2022. (Revised December 2022.)
- June 1987 (Revised December 1987)
- Background Note
Background on the U.S. Beverage Alcohol Industry
Goodpaster, Kenneth E. "Background on the U.S. Beverage Alcohol Industry." Harvard Business School Background Note 387-163, June 1987. (Revised December 1987.)
- July 2002 (Revised August 2002)
- Case
SIG Beverages (A)
SIG Beverages, a leading supplier of bottling and packaging systems for the beverage industry, has recognized an opportunity in providing services for its product end users. Management's challenge is to develop a service portfolio to address end users' needs, while... View Details
Keywords: Organizational Change and Adaptation; Production; Service Delivery; Manufacturing Industry; Italy
Oliva, Rogelio, and James Quinn. "SIG Beverages (A)." Harvard Business School Case 603-018, July 2002. (Revised August 2002.)
- August 2023
- Teaching Note
Aphro Beverages
Teaching Note for HBS Case No. 823-044. View Details
- 16 Mar 2021
Industry Spotlight Series: From Food & Beverage CPG to HBS
Please join us for a virtual panel discussion highlighting Harvard Business School students formerly working in the Food & Beverage CPG Industry. Hear what a day in the life of an HBS student is like, how they plan to utilize their MBA,... View Details
- September 1989 (Revised July 1992)
- Case
Pepsi-Cola U.S. Beverages (A)
Responding to changes in Pepsi-Cola's competitive environment, Roger Enrico, president and CEO of PepsiCo Worldwide Beverages, formed a task force to investigate a possible reorganization of Pepsi's domestic soft drink business. The task force recommends reorganizing... View Details
Pearson, Andrall E. "Pepsi-Cola U.S. Beverages (A)." Harvard Business School Case 390-034, September 1989. (Revised July 1992.)
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Consumer Products Industry; United States; Canada; North America
Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
- November 2024
- Case
Innovation at Master Kong Beverages
By: David E. Bell and Shu Lin
Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details
Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Asia; China
- September 1989 (Revised April 1991)
- Case
Pepsi-Cola U.S. Beverages (B)
Outlines the steps PepsiCo actually took in reorganizing its domestic soft drink business. Students are asked to analyze the pluses and minuses of the change. View Details
Pearson, Andrall E. "Pepsi-Cola U.S. Beverages (B)." Harvard Business School Case 390-035, September 1989. (Revised April 1991.)
- March 2010 (Revised February 2013)
- Supplement
Baltic Beverages Holding: Competing in a Globalizing World (B)
By: Juan Alcacer, Rasmus Karl Gustaf Molander and Rakeen Mabud
In 1991, Hartwall and Pripps made the decision to found Baltic Beverages Holding (BBH) and invest in the former USSR by buying Estonia's biggest brewery, Saku. View Details
Keywords: Mergers and Acquisitions; Investment; Globalized Economies and Regions; Competition; Corporate Strategy; Food and Beverage Industry; Estonia; Finland; Sweden
Alcacer, Juan, Rasmus Karl Gustaf Molander, and Rakeen Mabud. "Baltic Beverages Holding: Competing in a Globalizing World (B)." Harvard Business School Supplement 710-471, March 2010. (Revised February 2013.)
- October 1988
- Case
Pepsi-Cola Fountain Beverage Division: Marketing Organization
Cespedes, Frank V. "Pepsi-Cola Fountain Beverage Division: Marketing Organization." Harvard Business School Case 589-045, October 1988.
- October 1988 (Revised November 1989)
- Case
Pepsi-Cola Fountain Beverage Division: Tea Breeze
Keywords: Food and Beverage Industry
Cespedes, Frank V. "Pepsi-Cola Fountain Beverage Division: Tea Breeze." Harvard Business School Case 589-060, October 1988. (Revised November 1989.)
- March 1991
- Teaching Note
Pepsi-Cola Fountain Beverage Division: Tea Breeze, Teaching Note
Keywords: Food and Beverage Industry
- October 2012 (Revised March 2014)
- Teaching Note
Baltic Beverages Holding: Competing in a Globalizing World (A) and (B)
By: Juan Alcácer
The teaching plan to accompany "Baltic Beverages Holding: Competing in a Globalizing World (A)," HBS No. 713-430; "Baltic Beverages Holding: Competing in a Globalizing World (B)," HBS No. 713-471. It is divided into an introduction, followed by three discussion... View Details
- 31 Mar 2021
- Video
From Food and Beverage CPG to HBS
- March 1991 (Revised April 1995)
- Teaching Note
Pepsi-Cola Fountain Beverage Division: Marketing Organization, Teaching Note
- March 2010 (Revised February 2013)
- Case
Baltic Beverages Holding: Competing in a Globalizing World (A)
By: Juan Alcacer, Rasmus Karl Gustaf Molander and Rakeen Mabud
The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989–1990. View Details
Keywords: Economics; Globalized Economies and Regions; Government and Politics; Competition; Corporate Strategy; Food and Beverage Industry; Finland; Sweden
Alcacer, Juan, Rasmus Karl Gustaf Molander, and Rakeen Mabud. "Baltic Beverages Holding: Competing in a Globalizing World (A)." Harvard Business School Case 710-430, March 2010. (Revised February 2013.)
- March 2002 (Revised September 2005)
- Case
Robert Mondavi and the Wine Industry
Examines the competitive challenges facing Robert Mondavi as the wine industry begins to consolidate globally. Mondavi faces challenges from foreign competitors entering the U.S. market as well as diversified global alcoholic beverage companies entering the wine... View Details
Keywords: Plant-Based Agribusiness; Competitive Strategy; Globalized Markets and Industries; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States
Roberto, Michael. "Robert Mondavi and the Wine Industry." Harvard Business School Case 302-102, March 2002. (Revised September 2005.)
- March 2012
- Article
A 2-phase Labeling and Choice Architecture Intervention to Improve Healthy Food and Beverage Choices
By: Anne Thorndike, Lilian Sonnenberg, Jason Riis, Susan Barraclough and Douglas E. Levy
Objectives: We assessed whether a 2-phase labeling and choice architecture intervention increased sales of healthy food and beverages in a large hospital cafeteria. Methods: Phase 1 was a 3-month color-coded labeling intervention (red="unhealthy" yellow="less healthy"... View Details
Thorndike, Anne, Lilian Sonnenberg, Jason Riis, Susan Barraclough, and Douglas E. Levy. "A 2-phase Labeling and Choice Architecture Intervention to Improve Healthy Food and Beverage Choices." American Journal of Public Health 102, no. 3 (March 2012): 527–533.
- 01 Apr 2020
- Blog Post
How Scott Linzmeyer Crafted a Business He Loves at Reveler Beverage
down to write his admissions essay, one thought continued to bubble to the surface, craft beer. Linzmeyer saw a viable business opportunity in an industry he was passionate about and wanted to learn more about the manufacturing,... View Details