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  • May 2017
  • Supplement

Betfair (C)

By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
Prompted by a takeover bid from CVC, Betfair reassesses the strengths and weaknesses of the exchange model. View Details
Keywords: Betfair; Exchange; Betting; Betting Markets; Diversification; Market Design; Business Model; Entertainment and Recreation Industry; Europe
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  • May 2017
  • Supplement

Betfair (D)

By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
Betfair reconsiders its approach to international gambling markets amid regulatory uncertainty. View Details
Keywords: Betfair; Exchange; Betting; Leisure Industry; Laws and Statutes; Business Model; Entertainment and Recreation Industry; Europe
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  • May 2017
  • Supplement

Betfair (B)

By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model. View Details
Keywords: Betfair; Exchange; Business Model; Betting; Leisure Industry; Market Design; Digital Platforms; Diversification; Financial Services Industry; Entertainment and Recreation Industry; Europe
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  • May 2017
  • Supplement

Betfair (B), (C), and (D) Case Slides

By: Ramon Casadesus-Masanell and John Heilbron
Contains slides related to the Betfair B, C, and D cases.
Abstracts:
B) Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
C) Prompted by a takeover bid from... View Details
Keywords: Betfair; Exchange; Betting; Leisure Industry; Betting Markets; Market Design; Digital Platforms; Diversification; Business Model; Laws and Statutes; Entertainment and Recreation Industry; Financial Services Industry; Europe
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  • July 2008 (Revised September 2009)
  • Case

Betfair vs. UK Bookmakers

By: Ramon Casadesus-Masanell and Neil Campbell
Betting exchanges provide an electronic platform that allows ordinary consumers to not only back teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middleman of the bookmaker and leads to a much more... View Details
Keywords: Business Model; Decision Choices and Conditions; Two-Sided Platforms; Market Transactions; Competition; Entertainment and Recreation Industry
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  • 2018
  • Working Paper

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP), and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Digital Platforms; Design; Network Effects; Business Model; Competition; Cooperation; Market Entry and Exit
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  • July 2008 (Revised March 2010)
  • Teaching Note

Betfair vs. UK Bookmaker (TN)

By: Ramon Casadesus-Masanell and Neil Campbell
Teaching Note for [709417]. View Details
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  • Article

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP) and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Complements; Competing Business Models; Co-opetition; Entry; Multi-Sided Platforms; Design; Network Effects; Business Model; Competition; Cooperation
Related
  • 10 Dec 2018
  • Working Paper Summaries

Platform Competition: Betfair and the U.K. Market for Sports Betting

Keywords: by Ramon Casadesus-Masanell and Neil Campbell; Entertainment & Recreation
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

and displacement effects of immigrants on female employment—and provide evidence that none of them can account for a quantitatively relevant fraction of our results. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54796 Platform Competition:... View Details
Keywords: Dina Gerdeman
  • 11 Jan 2010
  • Research & Ideas

Mixing Open Source and Proprietary Software Strategies

and Betfair (online betting) have all grown quickly through innovation in their business models. Q: So are mixed source business models seen as the next big innovation strategy in the software industry? A: This is being discussed quite a... View Details
Keywords: by Julia Hanna; Web Services
  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

systems to help people succeed in both the short and long run. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52834 Harvard Business School Case 709-417 Betfair vs. UK Bookmakers Betting exchanges provide an... View Details
Keywords: Sean Silverthorne
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

core of the traditional bookmakers' business model. The case examines two aspects of the industry: (1) What specific choices did Betfair make to become the dominant betting exchange, winning the competitive battle over Flutter.com? (2) At... View Details
Keywords: Martha Lagace

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