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- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- December 2012
- Article
Behavioral Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty
By: Max Bazerman and Francesca Gino
Early research and teaching on ethics focused on either a moral development perspective or philosophical approaches, and used a normative approach by focusing on the question of how people should act when resolving ethical dilemmas. In this paper, we briefly describe... View Details
Keywords: Ethical Decision Making; Corruption; Unethical Behavior; Behavioral Decision Research; Behavior; Ethics
Bazerman, Max, and Francesca Gino. "Behavioral Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty." Annual Review of Law and Social Science 8 (December 2012): 85–104.
- 2016
- Other Teaching and Training Material
Organizational Behavior Reading: Decision Making
By: Francesca Gino, Max Bazerman and Katherine Shonk
This Reading argues that decision making is systematically flawed and introduces methods to improve decision-making effectiveness. The Essential Reading section covers the rational decision-making model and three important ideas that challenge it: Herbert Simon's... View Details
Gino, Francesca, Max Bazerman, and Katherine Shonk. "Organizational Behavior Reading: Decision Making." Core Curriculum Readings Series. Boston, MA: Harvard Business Publishing 8383, 2016. Electronic.
- 2008
- Chapter
Cross-cultural Research in Organizational Behavior
By: Heidi K. Gardner and P. Christopher Earley
Globalization and regionalization of business have increasingly compelled researchers to integrate the concept of cultural variation into business research and practice. This chapter addresses how culture links to organizational phenomena at the individual, group, and... View Details
Keywords: Values and Beliefs; Cross-Cultural and Cross-Border Issues; Organizational Culture; Research; Behavior; Culture
Gardner, Heidi K., and P. Christopher Earley. "Cross-cultural Research in Organizational Behavior." In The Sage Handbook of Organizational Behavior. 2 vols. Edited by C.L. Cooper, J. Barling, and S. Clegg. Sage Publications, 2008.
- 2017
- Working Paper
The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making
By: Ryan Hamilton and Uma R. Karmarkar
Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical... View Details
Keywords: Consumer Choice; Market Research; Decision Making Process; Decision; Marketing Research; Consumer Behavior; Decision Choices and Conditions; Marketing; Decision Making; Segmentation; Research
Hamilton, Ryan, and Uma R. Karmarkar. "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making." Marketing Science Institute Report, No. 17-109, May 2017.
- 31 Jan 2007
- Working Paper Summaries
Behavioral Decision Research, Legislation, and Society: Three Cases
Keywords: by Max H. Bazerman
- Article
Moral Traps: When Self-serving Attributions Backfire in Prosocial Behavior
By: Stephanie C. Lin, Julian Zlatev and Dale T. Miller
Two assumptions guide the current research. First, people's desire to see themselves as moral disposes them to make attributions that enhance or protect their moral self-image: When approached with a prosocial request, people are inclined to attribute their own... View Details
Keywords: Morality; Attributions; Decision Making; Prosocial Behavior; Moral Sensibility; Behavior; Perception
Lin, Stephanie C., Julian Zlatev, and Dale T. Miller. "Moral Traps: When Self-serving Attributions Backfire in Prosocial Behavior." Journal of Experimental Social Psychology 70 (May 2017): 198–203.
- March 1998
- Article
The Role of Social Context on Decisions: Integrating Social Cognition and Behavioral Decision Research
By: M. H. Bazerman and A. E. Tenbrunsel
Bazerman, M. H., and A. E. Tenbrunsel. "The Role of Social Context on Decisions: Integrating Social Cognition and Behavioral Decision Research." Basic and Applied Social Psychology 20, no. 1 (March 1998): 87–91.
- March 2020
- Case
Behavior Change for Good
By: Max Bazerman, Michael Luca and Marie Lawrence
In 2017, Katy Milkman and Angela Duckworth created Behavior Change for Good (BCFG)—a behavioral science initiative founded with the goal of helping people achieve long-term behavior change in the areas of personal health, financial decisions (savings), and education.... View Details
Bazerman, Max, Michael Luca, and Marie Lawrence. "Behavior Change for Good." Harvard Business School Case 920-049, March 2020.
- October 2006 (Revised August 2008)
- Background Note
Performing Industry Research to Inform Investment Decisions
Conducting thorough research about an industry is often an important component of investment analysis. Written specifically for HBS MBA students, provides guidance on how to perform industry research to inform investment decisions. Provides detailed information about... View Details
El-Hage, Nabil N., and Ann Cullen. "Performing Industry Research to Inform Investment Decisions." Harvard Business School Background Note 207-069, October 2006. (Revised August 2008.)
- 2012
- Working Paper
Private and Public Decisions in Social Dilemmas: Evidence from Children's Behavior
Substantial research with adult populations has found that selfish impulses are less likely to be pursued when decisions are publicly observable. To the best of our knowledge, however, this behavioral regularity has not been systematically explored as potential... View Details
Keywords: Research; Age Characteristics; Behavior; Decisions; Games, Gaming, and Gambling; Announcements; Situation or Environment
Houser, Daniel, Natalia Montinari, and Marco Piovesan. "Private and Public Decisions in Social Dilemmas: Evidence from Children's Behavior." Harvard Business School Working Paper, No. 12-073, February 2012.
- 1999
- Article
Broadening Behavioral Decision Research: Multiple Levels of Processing
By: D. L. Medin and M. H. Bazerman
Medin, D. L., and M. H. Bazerman. "Broadening Behavioral Decision Research: Multiple Levels of Processing." Psychonomic Bulletin & Review 6 (1999): 533–546.
- Teaching Interest
Organizational Behavior
Each of us maintains a set of beliefs and general assumptions about humans and their behavior, and those assumptions form the foundation for our beliefs about what motivates individuals; about how individuals make decisions; and about the ways in which the... View Details
- 2019
- Chapter
Behavioral Economics and Health-Care Markets
By: Amitabh Chandra, Benjamin Handel and Joshua Schwartzstein
This chapter summarizes research in behavioral health economics, focusing on insurance markets and product markets in health care. We argue that the prevalence of choice difficulties and biases leading to mistakes in these markets establish a special place for them in... View Details
Keywords: Behavioral Economics; Consumer Behavior; Economics; Health Care and Treatment; Insurance; Markets
Chandra, Amitabh, Benjamin Handel, and Joshua Schwartzstein. "Behavioral Economics and Health-Care Markets." Chap. 6 in Handbook of Behavioral Economics: Foundations and Applications 2, edited by B. Douglas Bernheim, Stefano DellaVigna, and David Laibson, 459–502. Amsterdam: Elsevier/North-Holland, 2019.
- March 2007
- Article
Behavioral Decision Research, Legislation, and Society: Three Cases
By: M. H. Bazerman
Bazerman, M. H. "Behavioral Decision Research, Legislation, and Society: Three Cases." Capitalism and Society 2, no. 1 (March 2007).
- 2007
- Working Paper
Behavioral Decision Research, Legislation, and Society: Three Cases
By: Max H. Bazerman
Bazerman, Max H. "Behavioral Decision Research, Legislation, and Society: Three Cases." Harvard Business School Working Paper, No. 07-049, January 2007.
- 2012
- Article
A Reduced-Form Approach to Behavioral Public Finance
By: Sendhil Mullainathan, Joshua Schwartzstein and William Congdon
Research in behavioral public finance has blossomed in recent years, producing diverse empirical and theoretical insights. This article develops a single framework with which to understand these advances. Rather than drawing out the consequences of specific... View Details
Mullainathan, Sendhil, Joshua Schwartzstein, and William Congdon. "A Reduced-Form Approach to Behavioral Public Finance." Annual Review of Economics 4 (2012): 511–540.