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- News (33)
- Research (75)
- Multimedia (1)
- Faculty Publications (38)
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- 01 Mar 2014
- News
No Small Beer
The biggest thing in the beer business these days is the little guy. Research firm Technomics reported that the craft beer and premium import market rose almost 15 percent in... View Details
- 10 Mar 2021
- News
Action Plan: Brewing Awareness
Courtesy White Owl Brewery Before coming to business school, Javed Murad (MBA 2008) was not much of a beer drinker. The brews on offer in his native India were primarily mass-produced lagers, and he just didn’t like the taste. While at... View Details
- 13 Jun 2019
- News
Making Sense of Ads
- 20 Jan 2023
- News
Free Spirits
January 2022, Tilden stepped into an increasingly popular party. The rise of non-alcoholic (NA) beverages has been one of the big headlines in the industry, where sales of beer grew almost 70 percent from 2016 to 2021, according to... View Details
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details
- 01 Dec 2000
- News
Books
business conditions has become an essential CEO survival skill. "The challenge of change has given rise to a CEO labor market that places a premium on a person's track record in leading change," write HBS professors Michael View Details
- 06 Apr 2016
- News
Raising a Glass to Life-Long Entrepreneurship
huge global companies that are very well run and have been very financially successful. In the US beer business we have a little bit less than 2 percent market share. So, we have to keep the heart and... View Details
- 01 Dec 2015
- News
Complements to the Case Method
Coleman Professor of Financial Management. “We are surprised by how teams come in and say we talked to the CEO,” laughs Cohen. One of the key lessons in Cohen and Malloy’s field course, Stock Pitching, is that the market is almost always... View Details
- 01 Mar 2010
- News
Faculty Books
think about these subjects. High Commitment, High Performance: How to Build a Resilient Organization for Sustained Advantage by Michael Beer (Jossey-Bass) Drawing on many management studies and his work with senior managers, Professor... View Details
- 01 Mar 2012
- News
FIELD 2: Global Intelligence
Watch the thinking that underpins HBS’s new field method of study Investing in HBS Great Expectations Model Teamwork Donor Spotlight Balanced Scorecard and Beer Game Go High-Tech FAQ For the second module of FIELD (Field Immersion... View Details
- 04 Sep 2019
- News
Giving Live Sports Another Dimension
three hours [when they’re] sitting in their seat.” To that end, new ballparks and arenas have begun to include physical diversions such as pools, kid zones, and beer pavilions. But Mariner, former executive vice president and CFO of Major... View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
For marketers, how big is the World Cup? Its power can't be overstated. Some 3 billion people will watch the tournament, and marketers will spend hundreds of millions of dollars to engage their attention. FIFA, the governing body of... View Details
Keywords: Garry Emmons
- 01 Dec 2019
- News
Alumni and Faculty Books for December 2019
author Bob Leppo an edge in stock market investing, commodity futures, and the wild world of venture capital. Part memoir, part tale of discovery and rebirth, The Speculator’s Mosaic is a no-nonsense guide to navigating the ups and... View Details
- 01 Dec 2013
- News
Double Vision
The rise of the "second screen"—watching TV while also surfing on smartphones or tablets—would seem to be bad for advertisers, stealing precious eyeballs from their pitches. Not so, says Thales Teixeira, an assistant professor in the View Details
Keywords: Arts, Entertainment
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
precipitate a war between the countries. Quench Your Own Thirst: Business Lessons Learned over a Beer or Two by Jim Koch (JD/MBA 1978) (Flatiron Books) The founder of the Boston Beer Company, makers of... View Details
- 01 Jun 2001
- News
Teaching for the Ages: the MBA Classroom in the 21st Century
IBM PCs in advance of their market introduction. We used Lotus 1-2-3 for spreadsheets, and we proudly whipped out our HP 12C calculators with their vast array of financial and statistical functions (which we mostly didn’t need but still... View Details
- 01 Jun 1997
- News
Blockbuster Deals
fully answered in advance. "Executives from each side may have different assumptions about which strategy and management practices will be best for the new company," Beer says. "These issues are often hidden and not discussed during... View Details
Keywords: Garry Emmons and Nancy O. Perry