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  • 1 Oct 1990
  • Conference Presentation

One Mega and Seven Basic Principles for Consumer Research

By: G. Zaltman
Keywords: Research; Demand and Consumers
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  • November 2012
  • Case

CSIRO: The Light Metals Flagship Decision

By: Willy Shih, Margaret P. Pierson and Dawn Lau
This case explores the challenge of investing in basic research as a public good. CSIRO was Australia's leading science and research agency, and it was chartered to enhance national prosperity through R&D. Its Flagships program was designed to align research interests... View Details
Keywords: R＆D; Basic Research; Government-funded Research; Public Goods; Extractive Industries; Metals; Metals Processing; Decision Choices and Conditions; Decisions; Globalized Markets and Industries; Growth and Development; Innovation Strategy; Technological Innovation; Research and Development; Science-Based Business; Technology Adoption; Technology Platform; Manufacturing Industry; Mining Industry; Oceania; Australia
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  • Spring 2020
  • Article

The Basic Economics of Internet Infrastructure

By: Shane Greenstein
The internet's structure and operations remain invisible to most economists. What determines the economic value of internet infrastructure and the incentives to improve it? What are the open research questions for the most salient policy issues? This article reviews... View Details
Keywords: Internet and the Web; Infrastructure; Operations; Economics; Value
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  • Web

Bloomberg Basics | Baker Library

Help Center Bloomberg Basics How can I get help using Bloomberg? Bloomberg is a comprehensive source for financial markets data, including equities, indices, currencies, commodities, futures, and more. On this page, you'll find... View Details
  • 01 Dec 2010
  • News

Chaotic Funding Derails Research

have invested years in developing their careers and selecting an area on which to focus their research. People need predictability — not in the research ideas they pursue, but in basic human issues such as... View Details
Keywords: William Sahlman; Science funding; stem cell research; Colleges, Universities, and Professional Schools; Educational Services
  • May 1984 (Revised September 1986)
  • Background Note

Basic Quantitative Analysis for Marketing

By: Robert J. Dolan
Shows how to calculate and use the break-even volume in marketing decision making. View Details
Keywords: Marketing Strategy; Mathematical Methods
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  • August 2003 (Revised May 2009)
  • Background Note

Basic Venture Capital Formula, The

By: William A. Sahlman and Matthew Willis
Briefly summarizes the process that venture capitalists use to analyze high-risk, long-term investments. Contains information on methods that can be used to calculate valuation, share price, percent ownership, implied valuation, dilution, and option pools. View Details
Keywords: Venture Capital; Risk Management; Mathematical Methods; Valuation
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  • June 2012 (Revised July 2012)
  • Case

Business-driven Research at IBM Research India

By: Willy Shih, Margaret Pierson, Pankaj Agarwal, Diego Medicina and Juan Prajogo
What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from... View Details
Keywords: R＆D; Computer Services Industries; IT R＆D; Internet; Web-enabled Application; Technological Planning; Emerging Technologies; Information Technology; Internet and the Web; Research and Development; Projects; Practice; India
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  • December 1981 (Revised September 1986)
  • Background Note

Research Methods in Marketing: Survey Research

By: Robert J. Dolan
Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: problem statement, questionnaire design, sampling, and data analysis. View Details
Keywords: Mathematical Methods; Surveys; Marketing
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  • 03 Mar 2003
  • Research & Ideas

The Basics of Consumer Marketing in Asia

of the audience asked Duan how companies obtain market research about Chinese consumers. Not easily, as it turns out. "Our best tools are our two legs," he said, because there are few companies dedicated to performing market... View Details
Keywords: by Julie Jette
  • Research Summary

Current Research Projects

 

1. Freedom and Openness in Scientific Research

This is a joint project with Philippe Aghion, Scott Stern, and Fiona Murray.  It analyzes the effects of shifts in the availability of genetically modified mice for follow-on research. ... View Details

  • 26 May 2022
  • HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

would embroil the company in an ugly fight—one that risked alienating some shareholders—but he felt strongly that Apple should champion its customers’ basic human right to privacy. “We believe that a company that has values and acts on... View Details
Keywords: by Avery Forman
  • July 2011 (Revised August 2013)
  • Background Note

Note on Evaluating Empirical Research

By: Michael I. Norton
This note is intended to provide students with a basic understanding of how to evaluate empirical research papers. While reading both case studies and empirical research require close attention and scrutiny, evaluating empirical research requires a different... View Details
Keywords: Decision Making; Research; Cases; Perspective
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  • 2015
  • Other Teaching and Training Material

Marketing Reading: Marketing Intelligence

By: Robert J. Dolan and Leslie K. John
This reading provides the basic knowledge a marketing manager needs in order to choose the right combination of research methods, as well as the best way to present research findings to stakeholders. Furthermore, this Reading shows how effective decision making hinges... View Details
Keywords: Marketing Research; Marketing; Research
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  • January 2000
  • Supplement

Basic Statistics from the World Bank's World Development Report 1998/1999

By: Julio J. Rotemberg
Supplements National Income Accounting and The Origins of National Income Accounting. View Details
Keywords: Business Organization; History; Earnings Management; Financial Institutions; International Finance; International Accounting; Business Earnings; Mathematical Methods; Reports; Economic Growth; Commercial Banking; Financial Services Industry
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  • Web

Learn with Baker Library: Baker Basics for Executive Education Participants | Baker Library

Help Center Learn with Baker Library: Baker Basics for Executive Education Participants Learn with Baker Library is a library service that provides customized e-learning modules covering topics from in-depth database overviews, library... View Details
  • Teaching Interest

Design of Field Research Methods (DFRM)

Field research involves collecting original data (qualitative and/or quantitative) in field sites. This course combines informal lecture and discussion with practical exercises to build specific skills for conducting field research in organizations. Readings include... View Details

  • 18 Jun 2001
  • Research & Ideas

When In-House Research Isn’t Enough

Chesbrough, since companies believe there are payoffs worth waiting for at the end of the pipeline. Do your basic research in-house and follow up with articles in respected journals, goes the conventional... View Details
Keywords: by Jim Aisner
  • May 2007 (Revised March 2008)
  • Background Note

Basic Techniques for the Analysis of Customer Information Using Excel 2003: A Step-by-Step Approach

By: Francisco de Asis Martinez-Jerez
Provides a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed in the course "Competing and Winning Through Customer Information (CWCI)". The instructions that follow use datasets from three of the cases in... View Details
Keywords: Data and Data Sets; Management Analysis, Tools, and Techniques; Mathematical Methods
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  • Web

Entrepreneurship - Faculty & Research

Entrepreneurship Entrepreneurship Article Entrepreneurship as Experimentation By: William R. Kerr , Ramana Nanda and Matthew Rhodes-Kropf Entrepreneurship research is on the rise, but many questions about its fundamental nature still... View Details