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- December 2015 (Revised February 2017)
- Case
BRF
By: David E. Bell and Natalie Kindred
In 2015, BRF's new leadership team is transforming several aspects of the Brazilian protein giant, which had grown sluggish after the 2011 merger that created it. Underlying their reforms are the common goals of reducing bureaucracy, streamlining decision making, and,... View Details
Keywords: BRF; Brasil Foods; Tarpon; Brazil; Marketing; Protein; Commodity; Commodities; Branding; Turnaround; Culture; Transformation; Mergers; Change Management; Private Equity; Distribution; Food; Goods and Commodities; Supply Chain; Mergers and Acquisitions; Trade; Brands and Branding; Food and Beverage Industry; Brazil
- 23 Feb 2016
- First Look
February 23, 2016
paid. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50623 Harvard Business School Case 516-058 BRF In 2015, BRF's new leadership team is transforming several aspects of the Brazilian protein giant, which had grown... View Details
Keywords: Sean Silverthorne