Publications

Publications

Filter Results: (706) Arrow Down
Filter Results: (706) Arrow Down Arrow Up

Show Results For

Show Results For

Page 1 of 706 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • December 2019
  • Background Note

Ethics: Awareness

By: Erik Snowberg
Related
  • August 2008
  • Teaching Note

Go Red for Women: Raising Heart Health Awareness (TN)

By: V. Kasturi Rangan and Marie Madelene Bell
Teaching Note for [507026]. View Details
Keywords: Corporate Strategy; Financing and Loans; Risk and Uncertainty; Advertising Campaigns; Health Care and Treatment; Health Industry
Related
  • September 2006 (Revised December 2007)
  • Case

Go Red For Women: Raising Heart Health Awareness

By: V. Kasturi Rangan and Marie Bell
In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details
Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks
Related
  • 21 Jul 2020
  • Cold Call Podcast

Starbucks Commits to Raising Awareness of Racial Bias

Keywords: Re: Francesca Gino & Katherine B. Coffman; Food & Beverage; Service
  • 18 Jul 2023
  • Cold Call Podcast

Diversity and Inclusion at Mars Petcare: Translating Awareness into Action

Keywords: Re: Katherine B. Coffman; Food & Beverage; Health
  • 2021
  • Working Paper

G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing

By: Ariella S. Kristal and Laurie R. Santos
Knowing about one’s biases does not always allow one to overcome those biases— a phenomenon referred to as the G. I. Joe fallacy. We explore why knowing about a bias doesn’t necessarily change biased behavior. We argue that seemingly disparate G. I. Joe... View Details
Keywords: Biases; Judgment; Decision-making; Nudge; Debiasing; Illusions; Prejudice and Bias; Decision Making; Behavior; Change
Related
  • October 2013
  • Article

A Traffic Light Food Labeling Intervention Increases Consumer Awareness of Health and Healthy Choices at the Point-of-Purchase

By: Lillian Sonnenberg, Emily Gelsomin, Douglas E. Levy, Jason Riis, Susan Barraclough and Anne N. Thorndike
We surveyed customers in a hospital cafeteria in Boston, Massachusetts before and after implementation of traffic light food labeling to determine the effect of labels on customers' awareness and purchase of healthy foods. View Details
Keywords: Nutrition Labeling; Obesity; Food Labeling
Related
  • 2004
  • Chapter

What Do Communication Media Mean for Negotiations? A Question of Social Awareness

By: Kathleen L. McGinn and Rachel Croson
Keywords: Negotiation; Media; Perception; Social Issues; Media and Broadcasting Industry
Related
  • April 2011
  • Module Note

The Boundaries of Customer Information Systems: Limiting Management Awareness of Strategic Opportunities

By: Francisco de Asis Martinez-Jerez
Keywords: Customers; Information Management; Boundaries; Growth and Development Strategy
Related
  • 2003
  • Working Paper

What Do Communication Media Mean for Negotiators? A Question of Social Awareness

By: Kathleen L. McGinn and Rachel Croson
Related
  • 2012
  • Article

Does Power Corrupt or Enable?: When and Why Power Facilitates Self-interested Behavior

By: K. A. DeCelles, D.S. DeRue, J.D. Margolis and T.L. Ceranic
Does power corrupt a moral identity, or does it enable a moral identity to emerge? Drawing from the power literature, we propose that the psychological experience of power, although often associated with promoting self-interest, is associated with greater self-interest... View Details
Keywords: Power; Moral Identity; Self-interested Behavior; Moral Awareness; Commons Dilemma; Moral Sensibility; Behavior; Power and Influence
Related
  • Article

All Ranks Are Local: Why Humans Are Both (Painfully) Aware and (Surprisingly) Unaware of Their Lot in Life

By: Michael I. Norton
Related
  • April 2013 (Revised November 2015)
  • Case

Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil

By: Rosabeth Moss Kanter, Alexandre Naghirniac, Ai-Ling Jamila Malone and Daniella Suarez
In 2011, Gilberto Dimenstein, a well-known Brazilian journalist, created a new model that connected disparate resources to revitalize Sao Paulo. He wanted his model to expand across Brazil and the world. Dimenstein covered many of the social issues facing Brazil as a... View Details
Keywords: Social Change; Websites; Education; Awareness; Marketing Communication; City Innovation; Leadership; Social Enterprise; Social Entrepreneurship; Web Sites; Marketing; City; Brazil
Related
  • March–April 2017
  • Article

Advancing Conservation by Understanding and Influencing Human Behavior

By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah
Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource... View Details
Keywords: Adaptive Management; Awareness; Behavioral Economics; Behavioral Science; Conservation Intervention; Conservation Planning; Decision-making; Incentives; Nudge; Management; Motivation and Incentives; Behavior; Marketing; Decision Making; Environmental Sustainability; Economics
Related
  • 20 Aug 2014
  • Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

In 2009, technology researchers at Forrester published a report entitled We Are All Media Companies Now, that looked at how publishing firms were dealing with the shift from a distribution paradigm to one based on consumption. By 2014, the paradigm is being experienced... View Details
Keywords: by John Deighton
  • 14 Dec 2020
  • Working Paper Summaries

Nonprofit Boards: It is Time to Lift Your Gaze and See the System

Keywords: by Shamal Dass, Kristy Muir, and V. Kasturi Rangan
  • January 1991
  • Supplement

Prepare/21 at Beth Israel Hospital (B)

Describes the president's long-term goals for improving employee awareness and understanding of the plan. View Details
Keywords: Goals and Objectives; Health Care and Treatment; Employees; Health Industry
Related
  • May 2009 (Revised August 2010)
  • Case

The Jenner Situation

By: Richard G. Hamermesh, Andy Whittemore and Eliot Sherman
Dr. Bill Lemont is the new chief medical officer of a large academic medical center. During his first week on the job he has become aware of the abusive behavior and temper outbursts of a prominent orthopedic surgeon. How Dr. Lemont handles the situation will be... View Details
Keywords: Interpersonal Communication; Employee Relationship Management; Managerial Roles; Behavior; Conflict Management; Health Industry
Related
  • October 2011
  • Case

Chris and Alison Weston (A)

By: Sandra J. Sucher and Celia Moore
Chris and Alison Weston describe how they, a well-educated middle class couple, ended up committing mail fraud, for which they each served a year and a half in federal prison. The case highlights for students how otherwise upstanding individuals much like themselves... View Details
Keywords: Crime and Corruption; Moral Sensibility; Values and Beliefs; Conflict of Interests; Value
Related
  • Article

Unconscious Bias Training That Works

By: Francesca Gino and Katherine Coffman
To become more diverse, equitable, and inclusive, many companies have turned to unconscious bias (UB) training. By raising awareness of the mental shortcuts that lead to snap judgments—often based on race and gender—about people’s talents or character, it strives to... View Details
Keywords: Implicit Bias; Social Integration; Empathy; Prejudice and Bias; Employees; Training; Attitudes; Behavior; Organizational Change and Adaptation
Related

Are you looking for?

→Search All HBS Web