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  • All HBS Web  (1,583)
    • People  (5)
    • News  (507)
    • Research  (714)
    • Events  (1)
    • Multimedia  (14)
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  • December 2019
  • Background Note

Ethics: Awareness

By: Erik Snowberg
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Snowberg, Erik. "Ethics: Awareness." Harvard Business School Background Note 720-435, December 2019.
  • March 2025
  • Article

Limited Accountability and Awareness of Corporate Emissions Target Outcomes

By: Xiaoyan Jiang, Shawn Kim and Shirley Lu
Firms are increasingly announcing targets to reduce their carbon emissions, but it is unclear whether firms are held accountable for these targets. Here we examine emissions targets that ended in 2020 to investigate the final target outcomes, the transparency of target... View Details
Keywords: Carbon Emissions; Goals and Objectives; Corporate Social Responsibility and Impact; Corporate Accountability; Environmental Sustainability; Public Opinion
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Jiang, Xiaoyan, Shawn Kim, and Shirley Lu. "Limited Accountability and Awareness of Corporate Emissions Target Outcomes." Nature Climate Change 15, no. 3 (March 2025): 279–286.
  • August 2008
  • Teaching Note

Go Red for Women: Raising Heart Health Awareness (TN)

By: V. Kasturi Rangan and Marie Madelene Bell
Teaching Note for [507026]. View Details
Keywords: Corporate Strategy; Financing and Loans; Risk and Uncertainty; Advertising Campaigns; Health Care and Treatment; Health Industry
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Rangan, V. Kasturi, and Marie Madelene Bell. "Go Red for Women: Raising Heart Health Awareness (TN)." Harvard Business School Teaching Note 509-017, August 2008.
  • 21 Jul 2020
  • Cold Call Podcast

Starbucks Commits to Raising Awareness of Racial Bias

Keywords: Re: Francesca Gino & Katherine B. Coffman; Food & Beverage; Service
  • September 2006 (Revised December 2007)
  • Case

Go Red For Women: Raising Heart Health Awareness

By: V. Kasturi Rangan and Marie Bell
In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details
Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks
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Rangan, V. Kasturi, and Marie Bell. "Go Red For Women: Raising Heart Health Awareness." Harvard Business School Case 507-026, September 2006. (Revised December 2007.)
  • 18 Jul 2023
  • Cold Call Podcast

Diversity and Inclusion at Mars Petcare: Translating Awareness into Action

Keywords: Re: Katherine B. Coffman; Food & Beverage; Health
  • 2021
  • Working Paper

G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing

By: Ariella S. Kristal and Laurie R. Santos
Knowing about one’s biases does not always allow one to overcome those biases— a phenomenon referred to as the G. I. Joe fallacy. We explore why knowing about a bias doesn’t necessarily change biased behavior. We argue that seemingly disparate G. I. Joe... View Details
Keywords: Biases; Judgment; Decision-making; Nudge; Debiasing; Illusions; Prejudice and Bias; Decision Making; Behavior; Change
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Kristal, Ariella S., and Laurie R. Santos. "G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing." Harvard Business School Working Paper, No. 21-084, January 2021.
  • October 2013
  • Article

A Traffic Light Food Labeling Intervention Increases Consumer Awareness of Health and Healthy Choices at the Point-of-Purchase

By: Lillian Sonnenberg, Emily Gelsomin, Douglas E. Levy, Jason Riis, Susan Barraclough and Anne N. Thorndike
We surveyed customers in a hospital cafeteria in Boston, Massachusetts before and after implementation of traffic light food labeling to determine the effect of labels on customers' awareness and purchase of healthy foods. View Details
Keywords: Nutrition Labeling; Obesity; Food Labeling
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Sonnenberg, Lillian, Emily Gelsomin, Douglas E. Levy, Jason Riis, Susan Barraclough, and Anne N. Thorndike. "A Traffic Light Food Labeling Intervention Increases Consumer Awareness of Health and Healthy Choices at the Point-of-Purchase." Preventive Medicine 57, no. 4 (October 2013): 253–257.
  • 2004
  • Chapter

What Do Communication Media Mean for Negotiations? A Question of Social Awareness

By: Kathleen L. McGinn and Rachel Croson
Keywords: Negotiation; Media; Perception; Social Issues; Media and Broadcasting Industry
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McGinn, Kathleen L., and Rachel Croson. "What Do Communication Media Mean for Negotiations? A Question of Social Awareness." In The Handbook of Negotiation and Culture, edited by Michele J. Gelfand and Jeanne M. Brett, 334–349. Palo Alto, CA: Stanford University Press, 2004.
  • 2012
  • Article

Does Power Corrupt or Enable?: When and Why Power Facilitates Self-interested Behavior

By: K. A. DeCelles, D.S. DeRue, J.D. Margolis and T.L. Ceranic
Does power corrupt a moral identity, or does it enable a moral identity to emerge? Drawing from the power literature, we propose that the psychological experience of power, although often associated with promoting self-interest, is associated with greater self-interest... View Details
Keywords: Power; Moral Identity; Self-interested Behavior; Moral Awareness; Commons Dilemma; Moral Sensibility; Behavior; Power and Influence
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DeCelles, K. A., D.S. DeRue, J.D. Margolis, and T.L. Ceranic. "Does Power Corrupt or Enable? When and Why Power Facilitates Self-interested Behavior." Journal of Applied Psychology 97, no. 3 (May 2012): 681–689.
  • April 2011
  • Module Note

The Boundaries of Customer Information Systems: Limiting Management Awareness of Strategic Opportunities

By: Francisco de Asis Martinez-Jerez
Keywords: Customers; Information Management; Boundaries; Growth and Development Strategy
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Martinez-Jerez, Francisco de Asis. "The Boundaries of Customer Information Systems: Limiting Management Awareness of Strategic Opportunities." Harvard Business School Module Note 111-102, April 2011.
  • 2003
  • Working Paper

What Do Communication Media Mean for Negotiators? A Question of Social Awareness

By: Kathleen L. McGinn and Rachel Croson
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McGinn, Kathleen L., and Rachel Croson. "What Do Communication Media Mean for Negotiators? A Question of Social Awareness." Harvard Business School Working Paper, No. 03-203, June 2003.
  • Article

All Ranks Are Local: Why Humans Are Both (Painfully) Aware and (Surprisingly) Unaware of Their Lot in Life

By: Michael I. Norton
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Norton, Michael I. "All Ranks Are Local: Why Humans Are Both (Painfully) Aware and (Surprisingly) Unaware of Their Lot in Life." Psychological Inquiry 24, no. 2 (April–June 2013): 124–125.
  • April 2013 (Revised November 2015)
  • Case

Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil

By: Rosabeth Moss Kanter, Alexandre Naghirniac, Ai-Ling Jamila Malone and Daniella Suarez
In 2011, Gilberto Dimenstein, a well-known Brazilian journalist, created a new model that connected disparate resources to revitalize Sao Paulo. He wanted his model to expand across Brazil and the world. Dimenstein covered many of the social issues facing Brazil as a... View Details
Keywords: Social Change; Websites; Education; Awareness; Marketing Communication; City Innovation; Leadership; Social Enterprise; Social Entrepreneurship; Web Sites; Marketing; City; Brazil
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Kanter, Rosabeth Moss, Alexandre Naghirniac, Ai-Ling Jamila Malone, and Daniella Suarez. "Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil." Harvard Business School Case 313-116, April 2013. (Revised November 2015.)
  • March–April 2017
  • Article

Advancing Conservation by Understanding and Influencing Human Behavior

By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah
Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource... View Details
Keywords: Adaptive Management; Awareness; Behavioral Economics; Behavioral Science; Conservation Intervention; Conservation Planning; Decision-making; Incentives; Nudge; Management; Motivation and Incentives; Behavior; Marketing; Decision Making; Environmental Sustainability; Economics
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Reddy, Sheila M., Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher, and Stanley T. Asah. "Advancing Conservation by Understanding and Influencing Human Behavior." Conservation Letters 10, no. 2 (March–April 2017): 248–256. (doi:10.1111/conl.12252.)
  • 20 Aug 2014
  • Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

In 2009, technology researchers at Forrester published a report entitled We Are All Media Companies Now, that looked at how publishing firms were dealing with the shift from a distribution paradigm to one based on consumption. By 2014, the paradigm is being experienced... View Details
Keywords: by John Deighton
  • 14 Dec 2020
  • Working Paper Summaries

Nonprofit Boards: It is Time to Lift Your Gaze and See the System

Keywords: by Shamal Dass, Kristy Muir, and V. Kasturi Rangan
  • May 2009 (Revised August 2010)
  • Case

The Jenner Situation

By: Richard G. Hamermesh, Andy Whittemore and Eliot Sherman
Dr. Bill Lemont is the new chief medical officer of a large academic medical center. During his first week on the job he has become aware of the abusive behavior and temper outbursts of a prominent orthopedic surgeon. How Dr. Lemont handles the situation will be... View Details
Keywords: Interpersonal Communication; Employee Relationship Management; Managerial Roles; Behavior; Conflict Management; Health Industry
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Hamermesh, Richard G., Andy Whittemore, and Eliot Sherman. "The Jenner Situation." Harvard Business School Case 809-070, May 2009. (Revised August 2010.)
  • October 2011
  • Case

Chris and Alison Weston (A)

By: Sandra J. Sucher and Celia Moore
Chris and Alison Weston describe how they, a well-educated middle class couple, ended up committing mail fraud, for which they each served a year and a half in federal prison. The case highlights for students how otherwise upstanding individuals much like themselves... View Details
Keywords: Crime and Corruption; Moral Sensibility; Values and Beliefs; Conflict of Interests; Value
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Sucher, Sandra J., and Celia Moore. "Chris and Alison Weston (A)." Harvard Business School Case 612-019, October 2011.
  • January 1991
  • Supplement

Prepare/21 at Beth Israel Hospital (B)

Describes the president's long-term goals for improving employee awareness and understanding of the plan. View Details
Keywords: Goals and Objectives; Health Care and Treatment; Employees; Health Industry
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Friedman, Raymond A. "Prepare/21 at Beth Israel Hospital (B)." Harvard Business School Supplement 491-046, January 1991.
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