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Jeremy Andrus

them? A little bit of both. We certainly are aware of trends that exist, but great brands and great product companies are always innovating and leading their consumers. How do you connect with consumers? We interact with them in... View Details

Keywords: Entrepreneurship; Consumer Products; Entertainment / Media

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Evelyne White

the model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business.... View Details

Keywords: Technology; Services

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Oliver Bladek

(primarily finance, and entrepreneurship), as well as practice what I already had learned. The case method was a fantastic environment for this practice. That said, getting my MBA has really felt like a 'finishing school'. I'm now much more View Details

Keywords: Entrepreneurship; Consulting

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Aline Camargo

Why was earning your MBA at HBS important to you? At HBS I was constantly exposed to a great variety of ideas, projects, studies and events. This intense and diverse environment allowed me to test various skills and discover some of my strengths and weaknesses that I... View Details

Keywords: Consumer Products; Retail; Entertainment / Media

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John Rogers

the power of authentic leadership and the importance of being true to one's self, community and organization. I am much more aware of my own capabilities than ever before, and while I have great confidence in myself, I now fully... View Details

Keywords: Other Financial Services; Manufacturing