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- November 2016
- Case
Pete & Gerry's
By: Jose Alvarez and Natalie Kindred
Keywords: ＂Pete ＆ Gerry's; ＂ Eggs; Egg Industry; Avian Flu; Cage Free; Free Range; Agribusiness; Agriculture; Industry Structure; Industry Evolution; Price Volatility; Small Business; Strategy Formulation; Branding; Marketing; Premium Brand; Growth; Consumer; Consumer Behavior; Animal Welfare; Retail; Grocery; Food Labeling; Animal-Based Agribusiness; Advertising Campaigns; Business Model; Change; Change Management; Disruption; Transition; Trends; Volatility; Customer Value and Value Chain; Entrepreneurship; Food; Ethics; Health; Problems and Challenges; Operations; Sales; Risk and Uncertainty; Quality; Public Opinion; Value; Strategy; Agriculture and Agribusiness Industry; Retail Industry; United States
Alvarez, Jose, and Natalie Kindred. "Pete & Gerry's." Harvard Business School Case 517-048, November 2016.
- 01 Mar 2014
- News
Generation Next
grocery. All of the new businesses were unprofitable, though, and the losses from rural retailing threatened to overwhelm the entire company. Even worse, the avian flu had dented the poultry feed business,... View Details
- 01 Mar 2006
- News
One-on-One with Dr. Margaret Chan
braces itself against the prospect of another human influenza pandemic. The 1918 influenza pandemic, caused by a mutated avian virus, killed some 50 million people. How does the current threat compare? First, it’s important to remember... View Details
- 24 Sep 2020
- News
The Race for a Vaccine
proteins were created inside the human body. The company launched its first vaccine trial for a strain of avian influenza in 2015. If developing vaccines for widespread and endemic diseases has long been considered a financially... View Details