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March 2023
Case

Woven Planet - Designing Software for the Car of the Future

By: Gary P. Pisano and Catherine Piner

Founded in 2021, Woven Planet Holdings—a subsidiary of Toyota Motor Corporation—was developing Arene, an automotive software platform consisting of an operating system, development and simulation tools, and a cloud-based service that could store and analyze vehicle... View Details

Keywords: Technology; Automated Driving; Innovation; Organizational Culture; Applications and Software; Safety; Product Launch; Product; Auto Industry; Technology Industry

June 2024 (Revised September 2024)
Case

Driving Scale with Otto

By: Rebecca Karp, David Allen and Annelena Lobb

This case asks how startup founders make scaling decisions in light of their priorities for their business and for themselves. Otto was a technology company that applied artificial intelligence technology to sales. It deployed natural language processing to find sales... View Details

Keywords: Artificial Intelligence; Natural Language Processing; B2B; B2B Innovation; Scaling; Scaling Tech Ventures; Business Startups; AI and Machine Learning; Finance; Sales; Business Strategy; Growth and Development Strategy; Entrepreneurship; Information Technology Industry; United States; Cambridge; New York (city, NY); Spain

April 2023
Article

Perceptions Related to Engaging in Non-driving Activities in an Automated Vehicle While Commuting: A Text Mining Approach

By: Yilun Xing, Linda Ng Boyle, Raffaella Sadun, John D. Lee, Orit Shaer and Andrew Kun

Automated vehicles (AVs) offer human operators the opportunity to participate in non-driving activities while on the move. In this study, we examined and compared drivers' perception of non-driving activities in two driving modes: highly AVs in the future and current... View Details

Keywords: Perception; Behavior; Surveys; Auto Industry

14 Dec 2009
Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

Imagine you've arrived for a meeting at a corporate campus. But now you discover that the conference room is in another building a quarter mile away. Sure, you could walk there but in the rain? Up purrs an automated people mover, a... View Details

Keywords: by Martha Lagace; Transportation

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

The widespread use of pricing algorithms is reshaping the nature of competition in online markets and potentially driving up the prices of retail goods, according to recent research. These automated, price-adjusting software programs may... View Details

Keywords: by Kristen Senz; Retail

21 Oct 2022
Research & Ideas

People Trust Business, But Expect CEOs to Drive Social Change

Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details

Keywords: by Scott Van Voorhis

15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

automation but prefer higher levels of automation for others than themselves,” De Freitas says. “This is because they think that they are better at driving than increasingly... View Details

Keywords: by Rachel Layne; Transportation; Auto

2023
Working Paper

Applications or Approvals: What Drives Racial Disparities in the Paycheck Protection Program?

By: Sergey Chernenko, Nathan Kaplan, Asani Sarkar and David S. Scharfstein

We use the 2020 Small Business Credit Survey to study the sources of racial disparities in use of the Paycheck Protection Program (PPP). Black-owned firms are 8.9 percentage points less likely than observably similar white-owned firms to receive PPP loans. About 55% of... View Details

Keywords: Borrowing and Debt; Small Business; Race; Financing and Loans

SSRN

26 Sep 2024
HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

What would Aristotle think about self-driving cars? As the abilities of artificial intelligence systems to automate complex tasks accelerate, warnings about the dangers of outsourcing life-and-death decisions to machines are pumping the... View Details

Keywords: by Tom Quinn; Auto; Technology

14 Jul 2022
Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

to government estimates. And, in 2020, 3,142 people were killed in car crashes involving distracted drivers. With automation gaining more momentum, Sadun hopes car designers will double down on safety features. After all, commuters may... View Details

Keywords: by Jay Fitzgerald

September 2014 (Revised February 2017)
Case

Belk: Towards Exceptional Scheduling

By: Ethan Bernstein, Saravanan Kesavan, Bradley Staats and Luke Hassall

With 24,000 staff and over 300 stores, Belk Inc. sought to replace its entirely manual labor scheduling system with an automated software solution from Reflexis. Belk hoped the upgrade would simplify scheduling, reduce time employees spent in non-customer-facing roles,... View Details

April 3, 2024
Article

How Automakers Can Address Resistance to Self-Driving Cars

By: Stuti Agarwal, Julian De Freitas and Carey K. Morewedge

Research involving multiple experiments found that consumers have biased views of their driving abilities relative to those of other drivers and automated vehicles. These findings have implications for the adoption of partly or fully automated vehicles, which one day... View Details

Keywords: Technology Adoption; Consumer Behavior; Government Legislation; Prejudice and Bias; Auto Industry; Technology Industry

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September 2019 (Revised January 2021)
Case

Vispera: Visual Intelligence for Retail

By: Yael Grushka-Cockayne and Gamze Yucaoglu

The case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company’s agenda trying to decide how to prioritize the impeding options. The case chronicles the founding of Vispera, the... View Details

Keywords: Computer Vision Technology; Visual Analysis; Retail; Information Technology; Business Model; Operations; Performance Efficiency; Competitive Strategy; Decision Choices and Conditions; Global Strategy; Technology Industry; Retail Industry; Turkey

October 2023 (Revised February 2024)
Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane

In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details

Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States

2022
Working Paper

Banking on Transparency for the Poor: Experimental Evidence from India

By: Erica M. Field, Natalia Rigol, Charity M. Troyer Moore, Rohini Pande and Simone G. Schaner

Do information frictions limit the benefits of financial inclusion drives for the rural poor? We evaluate an experimental intervention among recently banked poor Indian women receiving government cash transfers via direct deposit. Treated women were provided automated... View Details

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May 2024
Case

Pernod Ricard: Uncorking Digital Transformation

By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney

This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details

Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe