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  • All HBS Web  (2,869)
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    • News  (788)
    • Research  (1,616)
    • Events  (13)
    • Multimedia  (19)
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  • January 2019 (Revised December 2020)
  • Module Note

Market Attractiveness

By: Ashish Nanda
As a strategist, you must understand and calibrate the environment in which your organization operates. How generous or challenging is the environment? What forces drive the munificence or sparseness of your environment? How are those forces changing, and what is their... View Details
Keywords: Market Attractiveness; Markets; Situation or Environment; Strategy
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Nanda, Ashish. "Market Attractiveness." Harvard Business School Module Note 719-467, January 2019. (Revised December 2020.)
  • January 2017 (Revised February 2022)
  • Background Note

Assessing and Enhancing Market Attractiveness

By: Eric Van den Steen
This note gives students a systematic and comprehensive framework for analyzing and influencing market attractiveness. It pays explicit attention to value creation, complements, and the dynamics of market attractiveness. It also includes careful sub-frameworks for... View Details
Keywords: Market Attractiveness; Markets; Industry Structures; Strategy
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Van den Steen, Eric. "Assessing and Enhancing Market Attractiveness." Harvard Business School Background Note 717-466, January 2017. (Revised February 2022.)
  • October 2009
  • Article

Attracting Flows by Attracting Big Clients

By: Lauren Cohen and Breno Schmidt
We explore a new channel for attracting inflows using a unique dataset of corporate 401(k) retirement plans and their mutual fund family trustees. Families secure substantial inflows by being named the trustee of a 401(k) plan. We find that family trustees... View Details
Keywords: Value; Information; Investment Funds; Stocks; Relationships; Financial Services Industry
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Cohen, Lauren, and Breno Schmidt. "Attracting Flows by Attracting Big Clients." Journal of Finance 64, no. 5 (October 2009): 2125–2151. (Winner of the Barclays Global Investors Best Paper Prize, Asset Allocation Symposium, European Finance Association 2006. Winner of the Society of Quantitative Analysts Award, Best Paper in Quantitative Investments, Western Finance Association 2007.)
  • September 1999 (Revised August 2000)
  • Case

Roadside Attractions LLC

By: Joseph B. Lassiter III, John T. Gourville and Nicole Tempest
Eric d'Arbeloff, producer of independent films, must decide between two offers for distribution of his new movie, "Trick." The case tracks the assembly of resources and the effects of technological change in the film business. View Details
Keywords: Disruptive Innovation; Decision Choices and Conditions; Distribution; Technological Innovation; Change Management; Entrepreneurship; Film Entertainment; Entertainment and Recreation Industry
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Lassiter, Joseph B., III, John T. Gourville, and Nicole Tempest. "Roadside Attractions LLC." Harvard Business School Case 800-015, September 1999. (Revised August 2000.)
  • November 2007 (Revised January 2013)
  • Case

Indonesia: Attracting Foreign Investment

By: Michael E. Porter and Christian H.M. Ketels
Describes the economic development of Indonesia from independence after World War II to 2006 and the post-Suharto period. The coverage of the post-Suharto period provides evidence of how political and economic conditions are intertwined after a change in the political... View Details
Keywords: History; Situation or Environment; Competitive Strategy; Emerging Markets; Policy; Foreign Direct Investment; Business and Government Relations; Public Administration Industry; Indonesia
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Porter, Michael E., and Christian H.M. Ketels. "Indonesia: Attracting Foreign Investment." Harvard Business School Case 708-420, November 2007. (Revised January 2013.)
  • February 1989
  • Background Note

Note on Attracting Stakeholders

By: Amar Bhide and Howard H. Stevenson
Acquiring resources--or to put it more broadly, attracting stakeholders--is a basic entrepreneurial task. While every enterprise needs employees, customers, suppliers, and financiers who are willing to risk their time and money, attracting these "stakeholders" to an... View Details
Keywords: Business Ventures; Customers; Entrepreneurship; Investment; Human Resources; Organizational Design; Business and Stakeholder Relations; Risk and Uncertainty
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Bhide, Amar, and Howard H. Stevenson. "Note on Attracting Stakeholders." Harvard Business School Background Note 389-139, February 1989.
  • 2008
  • Working Paper

Attracting Flows by Attracting Big Clients: Conflicts of Interest and Mutual Fund Portfolio Choice

By: Lauren Cohen and Breno Schmidt
We explore a new channel for attracting inflows using a unique dataset of corporate 401(k) retirement plans and their mutual fund family trustees. Families secure substantial inflows by being named trustee of a 401(k) plan. This affords the plan sponsor potential... View Details
Keywords: Investment Funds; Investment Portfolio; Conflict of Interests; Financial Services Industry
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Cohen, Lauren, and Breno Schmidt. "Attracting Flows by Attracting Big Clients: Conflicts of Interest and Mutual Fund Portfolio Choice." Harvard Business School Working Paper, No. 08-054, January 2008. (Winner of the Barclays Global Investors Best Paper Prize, Asset Allocation Symposium, European Finance Association 2006. Winner of the Society of Quantitative Analysts Award, Best Paper in Quantitative Investments, Western Finance Association 2007.)
  • 07 Feb 2008
  • Working Paper Summaries

Attracting Flows by Attracting Big Clients: Conflicts of Interest and Mutual Fund Portfolio Choice

Keywords: by Lauren H. Cohen & Breno Schmidt; Financial Services
  • 2014
  • Article

Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men

By: Alison Wood Brooks, Laura Huang, Sarah Kearney and Fiona Murray
Entrepreneurship is a central path to job creation, economic growth, and prosperity. In the earliest stages of start-up business creation, the matching of entrepreneurial ventures to investors is critically important. The entrepreneur's business proposition and... View Details
Keywords: Prejudice and Bias; Entrepreneurship; Investment; Gender
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Brooks, Alison Wood, Laura Huang, Sarah Kearney, and Fiona Murray. "Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men." Proceedings of the National Academy of Sciences 111, no. 12 (March 25, 2014): 4427–4431.
  • 01 Jan 2001
  • Conference Presentation

Attracting Foreign Investment to Saudi Arabia

By: Louis T Wells Jr
Keywords: Foreign Direct Investment; Saudi Arabia
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Wells, Louis T., Jr. "Attracting Foreign Investment to Saudi Arabia." Paper presented at the Jeddah Economic Forum, January 01, 2001.
  • 1993
  • Chapter

Marketing Strategies to Attract Foreign Investment

By: L. T. Wells Jr.
Keywords: Marketing Strategy; Foreign Direct Investment; Globalized Economies and Regions; Trade
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Wells, L. T., Jr. "Marketing Strategies to Attract Foreign Investment." In Multinationals in the Global Political Economy, edited by L. Eden and E. Potter, pp. 168–186. New York: St. Martin's Press, 1993.
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

strategy worked. With nothing to lose, property owners doubled their chances of finding a potential renter, and Airbnb had a ready supply of homes with which it could attract customers. “Poaching customers is something all competitors do... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • 2014
  • Other Teaching and Training Material

Entrepreneurship Reading: Attracting Talent and Building Ecosystems

By: Lynda M. Applegate and Carole Carlson
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Applegate, Lynda M., and Carole Carlson. "Entrepreneurship Reading: Attracting Talent and Building Ecosystems." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8068, 2014.
  • 09 Apr 2001
  • Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

difficult to attract to the public sector, especially with the salary constraints typical of civil services. Accordingly, if the government decides to manage the activity, it may also, through various methods, have to take steps to obtain... View Details
Keywords: by Louis T. Wells & Alvin G. Wint
  • June/July 2004
  • Article

All together now: Clusters and FDI attraction

By: Christian H.M. Ketels
Keywords: Foreign Direct Investment
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Ketels, Christian H.M. "All together now: Clusters and FDI attraction." fDi Magazine (June/July 2004).
  • April 19, 2023
  • Editorial

Extreme Views Are More Attractive Than Moderate Ones

By: Amit Goldenberg
Do you ever feel like everyone on social media has a more extreme viewpoint than your own? We often blame social media companies for the cacophony of politically extreme opinions around us. After all, these companies are generally motivated to promote the most... View Details
Keywords: Social Media; Networks
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Goldenberg, Amit. "Extreme Views Are More Attractive Than Moderate Ones." Scientific American (website) (April 19, 2023).
  • November 20, 2002
  • Article

Incentives and Institutions to Attract Foreign Direct Investment

By: L. T. Wells Jr.
Keywords: Motivation and Incentives; Foreign Direct Investment
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Wells, L. T., Jr. "Incentives and Institutions to Attract Foreign Direct Investment." Cai jing [Caijing Magazine] (November 20, 2002).
  • February 2008
  • Article

Attracting Skeptical Buyers: Negotiating for Intellectual Property Rights

By: James J. Anton and Dennis A. Yao
Expropriable disclosures of knowledge to prospective buyers may be necessary to facilitate the sale of intellectual property (IP). In principle, confidentiality agreements can protect disclosures by granting the seller rights to sue for unauthorized use. In practice,... View Details
Keywords: Corporate Disclosure; Intellectual Property; Knowledge Sharing; Lawsuits and Litigation; Rights; Agreements and Arrangements; Competition
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Anton, James J., and Dennis A. Yao. "Attracting Skeptical Buyers: Negotiating for Intellectual Property Rights." International Economic Review 49, no. 1 (February 2008): 319–348. (Harvard users click here for full text.)
  • 27 Oct 2020
  • Working Paper Summaries

Does Venture Capital Attract Human Capital? Evidence from a Randomized Field Experiment

Keywords: by Shai Bernstein, Kunal Mehta, and Richard Townsend
  • March 2023
  • Article

Attracting the Sharks: Corporate Innovation and Securities Class Action Lawsuits

By: Elisabeth Kempf and Oliver Spalt
This paper provides novel evidence suggesting that securities class action lawsuits, a central pillar of the U.S. litigation and corporate governance system, can constitute an obstacle to valuable corporate innovation. We first establish that valuable innovation output... View Details
Keywords: Class-action Litigation; Turnover; Lawsuits and Litigation; Innovation and Invention; Risk and Uncertainty
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Kempf, Elisabeth, and Oliver Spalt. "Attracting the Sharks: Corporate Innovation and Securities Class Action Lawsuits." Management Science 69, no. 3 (March 2023): 1323–1934.
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