Attraction - Publications - Faculty & Research

January 2019 (Revised December 2020)
Module Note

Market Attractiveness

As a strategist, you must understand and calibrate the environment in which your organization operates. How generous or challenging is the environment? What forces drive the munificence or sparseness of your environment? How are those forces changing, and what is their... View Details

Keywords: Market Attractiveness; Markets; Situation or Environment; Strategy

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January 2017 (Revised February 2022)
Background Note

Assessing and Enhancing Market Attractiveness

By: Eric Van den Steen

This note gives students a systematic and comprehensive framework for analyzing and influencing market attractiveness. It pays explicit attention to value creation, complements, and the dynamics of market attractiveness. It also includes careful sub-frameworks for... View Details

Keywords: Market Attractiveness; Markets; Industry Structures; Strategy

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October 2009
Article

Attracting Flows by Attracting Big Clients

By: Lauren Cohen and Breno Schmidt

We explore a new channel for attracting inflows using a unique dataset of corporate 401(k) retirement plans and their mutual fund family trustees. Families secure substantial inflows by being named the trustee of a 401(k) plan. We find that family trustees... View Details

Keywords: Value; Information; Investment Funds; Stocks; Relationships; Financial Services Industry

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19 May 2010
News

Attracting the Next Generation

September 1999 (Revised August 2000)
Case

Roadside Attractions LLC

By: Joseph B. Lassiter III, John T. Gourville and Nicole Tempest

Eric d'Arbeloff, producer of independent films, must decide between two offers for distribution of his new movie, "Trick." The case tracks the assembly of resources and the effects of technological change in the film business. View Details

Keywords: Disruptive Innovation; Decision Choices and Conditions; Distribution; Technological Innovation; Change Management; Entrepreneurship; Film Entertainment; Entertainment and Recreation Industry

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November 2007 (Revised January 2013)
Case

Indonesia: Attracting Foreign Investment

By: Michael E. Porter and Christian H.M. Ketels

Describes the economic development of Indonesia from independence after World War II to 2006 and the post-Suharto period. The coverage of the post-Suharto period provides evidence of how political and economic conditions are intertwined after a change in the political... View Details

Keywords: History; Situation or Environment; Competitive Strategy; Emerging Markets; Policy; Foreign Direct Investment; Business and Government Relations; Public Administration Industry; Indonesia

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February 1989
Background Note

Note on Attracting Stakeholders

By: Amar Bhide and Howard H. Stevenson

Acquiring resources--or to put it more broadly, attracting stakeholders--is a basic entrepreneurial task. While every enterprise needs employees, customers, suppliers, and financiers who are willing to risk their time and money, attracting these "stakeholders" to an... View Details

Keywords: Business Ventures; Customers; Entrepreneurship; Investment; Human Resources; Organizational Design; Business and Stakeholder Relations; Risk and Uncertainty

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01 Jun 2010
News

Volunteer Program Attracts ’09 MBAs

In response to high interest expressed last spring by graduates of the Class of 2009, HBS Alumni Relations has created a way for new MBAs to participate in key School initiatives and activities: the Young Alumni Ambassadors program. One hundred and eight members of the... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance

2008
Working Paper

Attracting Flows by Attracting Big Clients: Conflicts of Interest and Mutual Fund Portfolio Choice

By: Lauren Cohen and Breno Schmidt

We explore a new channel for attracting inflows using a unique dataset of corporate 401(k) retirement plans and their mutual fund family trustees. Families secure substantial inflows by being named trustee of a 401(k) plan. This affords the plan sponsor potential... View Details

Keywords: Investment Funds; Investment Portfolio; Conflict of Interests; Financial Services Industry

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07 Feb 2008
Working Paper Summaries

Attracting Flows by Attracting Big Clients: Conflicts of Interest and Mutual Fund Portfolio Choice

Keywords: by Lauren H. Cohen & Breno Schmidt; Financial Services

22 Feb 2018
Video

Attract the right talent for your organization

2014
Article

Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men

By: Alison Wood Brooks, Laura Huang, Sarah Kearney and Fiona Murray

Entrepreneurship is a central path to job creation, economic growth, and prosperity. In the earliest stages of start-up business creation, the matching of entrepreneurial ventures to investors is critically important. The entrepreneur's business proposition and... View Details

Keywords: Prejudice and Bias; Entrepreneurship; Investment; Gender

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01 Jan 2001
Conference Presentation

Attracting Foreign Investment to Saudi Arabia

By: Louis T Wells Jr

Keywords: Foreign Direct Investment; Saudi Arabia

Citation

1993
Chapter

Marketing Strategies to Attract Foreign Investment

By: L. T. Wells Jr.

Keywords: Marketing Strategy; Foreign Direct Investment; Globalized Economies and Regions; Trade

Citation

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

strategy worked. With nothing to lose, property owners doubled their chances of finding a potential renter, and Airbnb had a ready supply of homes with which it could attract customers. “Poaching customers is something all competitors do... View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

16 Jun 2021
News

How Do You Attract The Best Executives?

06 Aug 2015
News

How to make your pricing attractive – and fair

2014
Other Teaching and Training Material

Entrepreneurship Reading: Attracting Talent and Building Ecosystems

By: Lynda M. Applegate and Carole Carlson

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09 Apr 2001
Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

difficult to attract to the public sector, especially with the salary constraints typical of civil services. Accordingly, if the government decides to manage the activity, it may also, through various methods, have to take steps to obtain... View Details

Keywords: by Louis T. Wells & Alvin G. Wint