Publications

Publications

Filter Results: (25) Arrow Down

Show Results For

Page 1 of 25 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • January 2021
  • Exercise

E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Ecommerce; CRM; Loyalty Management; Assortment Planning; Assortment Optimization; Lifetime Value (LTV); Analytics and Data Science; Analysis; Retention; E-commerce; Retail Industry; Consumer Products Industry; United States
Related
  • January 2021
  • Supplement

E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Online Channel; Retail; Retail Analytics; Retailing Industry; Data; Data Sharing; Ecommerce; Assortment Optimization; Assortment Planning; Analytics and Data Science; Retention; Retail Industry; Consumer Products Industry; United States
Related
  • July 2022
  • Supplement

Solution for E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
Related
  • October 2024
  • Article

Canary Categories

By: Eric Anderson, Chaoqun Chen, Ayelet Israeli and Duncan Simester
Past customer spending in a category is generally a positive signal of future customer spending. We show that there exist “canary categories” for which the reverse is true. Purchases in these categories are a signal that customers are less likely to return to that... View Details
Keywords: Churn; Churn Management; Churn/retention; Assortment Planning; Retail; Retailing; Retailing Industry; Preference Heterogeneity; Assortment Optimization; Customers; Retention; Consumer Behavior; Forecasting and Prediction; Retail Industry
Related
  • Research Summary

Overview

By: Kris Johnson Ferreira
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry
  • July 2012 (Revised July 2015)
  • Case

Nalli Silk Sarees (A)

By: V.G. Narayanan, Namrata Arora and Vidhya Muthuram
Nalli Silk Sarees Private Limited was a family owned and operated business that retailed Indian ethnic wear. This 83-year-old company had enjoyed impressive growth with a $95 million turnover, a 22-store retail footprint, and had outdone its competitors by being the... View Details
Keywords: Pricing Strategy; Price; Strategy; Family Business; Growth and Development; Brands and Branding; Growth and Development Strategy; Expansion; Competitive Strategy; Apparel and Accessories Industry; India
Related
  • January 2006 (Revised December 2006)
  • Case

Wal-Mart's Business Environment

By: Felix Oberholzer-Gee
In 2004, Wal-Mart Stores, Inc. proposed to build a new supercenter in Inglewood, a low-income community near Los Angeles. The proposal was a part of Wal-Mart's strategy to bring its supercenter format to California. Introduced in the late 1980s, supercenters added a... View Details
Keywords: Goals and Objectives; Expansion; Market Entry and Exit; Corporate Strategy; Labor Unions; Conflict and Resolution; Retail Industry; Los Angeles
Related
  • September – October 2010
  • Article

The Effect of Product Variety and Inventory Levels on Retail Sales: A Longitudinal Study

By: Zeynep Ton and Ananth Raman
We examine the effects of product variety and inventory levels on store sales. Using four years of data from stores of a large retailer, we show that increases in product variety and inventory levels are both associated with higher sales. We also show that increasing... View Details
Keywords: Buildings and Facilities; Design; Logistics; Product; Quality; Sales; Retail Industry
Related
  • 05 Mar 2012
  • Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

Ron Johnson's latest undertaking has the makings of a perfect business school case study. As the new CEO of J.C. Penney he's charged with transforming an aging department store chain with lagging market share. The sweeping plan begun... View Details
Keywords: by Kim Girard; Retail
  • Teaching Interest

The Business of Entertainment, Media, and Sports (MBA)

By: Anita Elberse
This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details
  • 25 Oct 2010
  • HBS Case

Tesco’s Stumble into the US Market

midcourse corrections. The assortment was expanded by 600 items; stores that were originally stark and unwelcoming—to project a value price feel—were painted in pastel colors; and more signage was added. Weekly price specials were... View Details
Keywords: by Sean Silverthorne; Retail
  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

Reorientation in New Ventures By: McDonald, Rory, and Cheng Gao Abstract—New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target... View Details
Keywords: Dina Gerdeman
  • 07 Aug 2000
  • Research & Ideas

Rocket Science Retailing

each store by product category. It uses its merchandise planning system to automatically adjust the inventory at a store based on sales in each product category. Thus, a store in Anchorage, Alaska, would carry a wide View Details
Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail
  • 10 Jul 2000
  • Research & Ideas

The State of the Markets

Worldwide financial markets are in a period of extraordinary change, as they gear up for more and more volume, work out an assortment of mergers and consolidations, contemplate the reality of 24-hour global trading, adopt new advances in... View Details
Keywords: by James E. Aisner
  • 29 May 2007
  • First Look

First Look: May 29, 2007

to extreme, alternative in a choice set. The term extremeness avoidance has been used to describe the reason underlying this phenomenon. In this research, we argue that extremeness avoidance behavior depends on assortment type, with... View Details
Keywords: Martha Lagace
  • 13 Mar 2005
  • Research & Ideas

Reinforcing Values: A Public Dressing Down

mountaineering expeditions and firefighting crews. We've found that for change to stick, leaders must design and run an effective persuasion campaign—one that begins weeks or months before the actual turnaround plan is set in concrete.... View Details
Keywords: by David A. Garvin & Michael A. Roberto
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

The story behind Dean Kamen's Segway scooter, and his combustive meeting with the kingpins of Apple and Amazon. Excerpt from Code Name Ginger. 5. Updating a Classic: Writing a Great Business Plan Harvard Business School professor William... View Details
Keywords: by Staff
  • 18 Apr 2005
  • Research & Ideas

Tips to Reinvent the Department Store

Retail and Luxury Goods Conference on April 3. Chadwick noted that while department stores used to be where shoppers went for everything from baby clothes to furniture to power tools, many stores have now limited their assortment and... View Details
Keywords: by Julie Jette; Retail
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55610 Assortment Rotation and the Value of Concealment By: Ferreira, Kris J., and Joel Goh Abstract— Assortment rotation—the retailing practice of changing the... View Details
Keywords: Dina Gerdeman
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

planned to pursue an aggressive schedule, moving the firm's Alzheimer's and Parkinson's disease imaging compounds through clinical trials and into the market. This involved expanding the firm's facilities and headcount, and he View Details
Keywords: Martha Lagace

Are you looking for?

→Search All HBS Web