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  • September 2018
  • Case

Haier in the U.S.: Transforming GE Appliances

By: Rosabeth Moss Kanter and Jonathan Cohen
Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances (GEA) ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company and to help it grow. Haier, which had a model designed to bring the company... View Details
Keywords: Iconic Brands; Appliances; Digital; Innovation; Entrepreneur; Microenterprise; Management; Entrepreneurship; Transformation; Innovation and Management; Acquisition; Consumer Products Industry; United States; China
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  • February 2019
  • Teaching Note

Haier in the U.S.: Transforming GE Appliances

By: Rosabeth Moss Kanter and Jonathan Cohen
Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company, and to help it grow. Haier, which had a model designed to bring the company closer... View Details
Keywords: Iconic Brands; Appliances; Digital; Innovation; Entrepreneur; Microenterprise; Management; Entrepreneurship; Transformation; Innovation and Management; Acquisition; Consumer Products Industry; United States; China
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  • October 1974 (Revised June 1981)
  • Case

Clairol, Inc.: Appliance Division

By: Benson P. Shapiro
Keywords: Beauty and Cosmetics Industry; Consumer Products Industry
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  • October 1991 (Revised September 1998)
  • Case

Maxwell Appliance Controls

By: Robert S. Kaplan
A profitable manufacturing division of a large company is looking for new ways to identify sources of productivity improvements. Led by its senior finance officer, an activity-based cost system is developed to identify activities performed for its highly varied product... View Details
Keywords: Activity Based Costing and Management; Management Teams; Quality; Performance Improvement; Organizational Culture; Problems and Challenges; Production; Manufacturing Industry
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  • November 1985 (Revised December 1994)
  • Background Note

Major Home Appliance Industry in 1984 (Revised)

By: John R. Wells
Analyzes the major home appliance industry in the U.S. in 1984 and gives a profile of the key competitors. May be used with Major Home Appliance Industry in 1988 and Maytag in 1984. View Details
Keywords: Competition; Consumer Products Industry; United States
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  • 25 Apr 2012
  • News

Appliances For Everyone

  • July 1998
  • Teaching Note

Maxwell Appliance Controls TN

By: Robert S. Kaplan
Teaching Note for (9-192-058). View Details
Keywords: Manufacturing Industry
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  • August 1972 (Revised February 1973)
  • Case

Sears, Roebuck and Co.: Appliances

By: Joseph L. Bower
Keywords: Retail Industry
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  • October 1988 (Revised December 1994)
  • Supplement

Major Home Appliance Industry in 1988

By: David J. Collis and Nancy Donohue
Updates developments in the industry. Included among these are GE's reinvestment program, GE and Whirlpool's bidding war for Roper, Sears' expansion into selling brand names, Whirlpool's expansion into the European markets, and a number of other examples of this kind... View Details
Keywords: Development Economics; Investment; Globalization; Brands and Branding; Bids and Bidding; Expansion; Europe
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  • March 1984
  • Supplement

Clairol Appliance Division: The Skin Machine (B)

By: John A. Quelch
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  • March 1984 (Revised December 1985)
  • Case

Clairol Appliance Division: The Skin Machine (A)

By: John A. Quelch
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  • August 1984
  • Background Note

Note on the Major Home Appliance Industry--1984

By: Joseph L. Bower
Keywords: Manufacturing Industry; Consumer Products Industry
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  • December 1980 (Revised April 1981)
  • Case

General Electric Co.: Appliance Division Advertising

By: Stephen A. Greyser
Keywords: Advertising; Marketing; Strategy; Manufacturing Industry; Consumer Products Industry
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  • 1980
  • Chapter

Consumer Satisfaction with Appliances and Personal Care Equipment

By: S. Ash, M. Grant and J. Quelch
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  • June 1972 (Revised March 1973)
  • Background Note

Note on the Major Home Appliance Industry

By: Joseph L. Bower
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  • December 1992 (Revised November 1993)
  • Case

General Electric: Major Appliance Business Group (Abridged)

By: Steven C. Wheelwright
Keywords: Consumer Products Industry
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  • March 1985 (Revised November 1985)
  • Case

General Electric Co.: Major Appliance Business Group (D)

By: John A. Quelch
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  • March 1985
  • Case

General Electric Co.: Major Appliance Business Group (B)

By: John A. Quelch
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  • November 1984
  • Background Note

Note on the Major Home Appliance Industry--1984 (Condensed)

By: Joseph L. Bower
Keywords: Manufacturing Industry
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  • Article

Energy Conservation Policies for Builders' Purchases of Domestic Appliances

By: John A. Quelch
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