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- January 2014 (Revised June 2014)
- Case
23andMe: Genetic Testing for Consumers (A)
By: John A. Quelch and Margaret L. Rodriguez
On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was... View Details
Keywords: Public Health; Genome Testing; Health Care; Ancestry; 23andMe; Marketing; Product Launch; Health; Health Care and Treatment; Health Testing and Trials; Genetics; Strategy; Health Industry; United States
Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (A)." Harvard Business School Case 514-086, January 2014. (Revised June 2014.)
- 19 Dec 2011
- Research & Ideas
Climbing the Great Wall of Trust
the firms' innovative capabilities and client relationships so that it was not obvious to the interviewees that the researchers were focusing on trust. The results were striking. Affective trust, that from the heart, in overseas partners of Chinese View Details
Keywords: by Michael Blanding
- 08 Nov 2022
- Research & Ideas
How Centuries of Restrictions on Women Shed Light on Today's Abortion Debate
Women in pastoral societies face more restrictions All in all, Becker studied survey data from 100 countries covering more than 1.3 million people to see how historical conditions affect women’s freedoms today. Some of her key findings: Among 205,000 people,... View Details
Keywords: by Kara Baskin